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Tayde Aburto / Insights

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Every Insight published so far, newest first, across all six editorial desks.

Published Insights

12 insights · Newest first
Editorial cover for this article: a dense field of upright marks presses against a single horizontal plane and stops, with only three continuing through one narrow opening marked in gold — demand meeting the limit that decides what the business can carry.
ANALYSISCustomers & Marketing9 min

More marketing is not a diagnosis

A business can have capable specialists, working campaigns and plenty of marketing activity and still have nobody responsible for connecting customer acquisition to economics, capacity and the decisions that determine whether growth is worth buying.

04 Sept 2026
Editorial cover for this article: ten identical shallow notches are cut into the top of one solid mass and none of them reaches through it, while a single narrower gold cut passes all the way down — the repeated work, and the one change to the arrangement that would have removed the reason for it.
INSIGHTOperations & Leadership8 min

Stop optimizing work the business should not need

Getting more done is not the same as the business moving. Much of what fills an owner’s day can be an operating-design problem, and design problems do not respond to discipline alone.

30 Oct 2025
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