Tayde Aburto / Insights
Customers & Marketing
Positioning, customer behaviour, acquisition, messaging, sales, retention and market opportunity.
Latest in this desk
More marketing is not a diagnosis
A business can have capable specialists, working campaigns and plenty of marketing activity and still have nobody responsible for connecting customer acquisition to economics, capacity and the decisions that determine whether growth is worth buying.
04 Sept 2026
More customers is not the same as better growth
A business can add inquiries, conversations and revenue and still be worse off. The useful question is not how to reach more people, but who is worth reaching — and where the path to them breaks.
08 Mar 2024Get the next insight
One useful business idea is worth more than ten things you never use.
Get selected Insights, Morning Profit conversations and practical business thinking delivered to your inbox.
No hype · Unsubscribe any time