Business Coach | Grow Your Business

Internet Marketing for Small Business 101

* Para la versión en Español de este artículo de click aquí.

If you have a small business you would like to bring to the internet community to broaden your range, or if you are thinking of starting a small business online, there are two words that really count: internet marketing. Internet marketing stands between visibility or invisibility. Internet marketing has become a very popular and effective tool in promoting any business large or small. Small businesses have a great advantage as internet marketing is a very inexpensive means of marketing, possibly even free if you opt for organic internet marketing. There are many elements to internet marketing and it is very important that you target each appropriately in order to be successful in your internet marketing venture.

Internet Marketing 101

Search Engine Optimization

One of the most important elements of your internet marketing is the appropriate website. Whether you employ a one page site or an entire site, there are various strategies you must enact in order to properly set the site up to generate visibility. SEO, or search engine optimization, is a large factor in this step of internet marketing and involves various other elements that will overall capture your internet marketing attempts. Optimizing this site will involve keyword research and development, proper content and appropriate tags. This is an absolutely free process, unless you choose to employ the use of a professional which can be quite inexpensive and very effective.

Blog for Business

Using blogs has become one of the most common elements of internet marketing and highly effective as well. When it comes to blogging, you are communicating with your target audience. While the whole effect of marketing is to build a list of consumers through building relationships with them, which is extremely simple on a blog. You can begin forming a relationship built on trust, allow your consumers to comment, and build a strong reputation within the community you are targeting.

Paid Per Click

Paid advertising is another element of internet marketing and is also quite common. This isn’t a highly expensive process and can be done through a professional or firm. A firm will represent your business as a type of sponsorship, promoting your site and paying for placement with search engines. You can also use pay per click ads that will generate traffic to your site and allow you to promote what it is you are offering through your business. Paid marketing yields great results, but you must maintain and manage your efforts just the same.

Marketing Metrics

Whatever strategy you use for your internet marketing, whether you use one or all, you should always manage the results. If you don’t manage your marketing, you won’t know just how you are doing. You won’t know if you are performing sufficiently through your efforts or if there is something that must be changed. Management can allow you to reform and restructure until your marketing efforts are generating just the visibility and influence you are seeking for your business. Internet marketing should maintain integrity and dedication, as you are only successful if you are maintaining every process and every step.

Dream big – Move forward,

Tayde Aburto

Leave a Comment

Your email address will not be published. Required fields are marked *