Hey!
I’m Tayde Aburto.
Growing up, I always felt a pull to make a difference. I was surrounded by entrepreneurs and leaders who were out there, shaping communities and creating change. Watching them sparked something in me — a passion for helping people reach their potential and achieve big dreams. As I got older, that passion turned into a purpose. I realized that what I loved most was seeing others grow, helping them push past limits they didn’t think they could overcome. So, in 2008, I founded a business association with one goal: to empower entrepreneurs to pursue their passions and build something they’re proud of. Since then, I haven’t looked back. Being a business coach and strategist has been the most rewarding journey of my life. Over the past 15 years, I’ve worked with over 14,000 business owners, helping them turn dreams into reality. Every success story reminds me of why I do what I do—to add value, inspire growth, and help people create their own legacy.
Upbringing
I was born and raised in the state of Michoacán, México. My dad was a politician for over 40 years, and my mom was an entrepreneur her whole life. She was in charge of managing the family businesses. It was a very healthy environment that helped shape my character and influenced many of my personal and professional decisions growing up. I was taught the importance of passion and purpose from a young age.
My parents instilled in me the importance of hard work and determination. They showed me that with dedication and perseverance, anything is possible. These values have guided me throughout my life and helped me achieve success professionally and personally. I am grateful to have been raised in such a supportive and loving environment. Because of my upbringing, I am the person I am today.
Fun fact
When I was 11 years old, my dad asked me to read a poem by Pablo Neruda, “La Gran Alegría,” in front of over 10,000 people at a political rally. It was a nerve-racking experience but one of the best I had at various political events I attended growing up.
Family
Family is the most important thing to me. I met my wife in Mexico in 1994 and got married in 2006. It’s a beautiful love story that I can share with you later. We have two beautiful children, Tayde Jr. and Thalia, and a cute puppy, Ivy. I want to be a good husband, father, and role model for them. That’s one of the reasons why I handle my business with integrity and passion.
Each of us plays a role in society; one of the most important roles we can play is a parent. We help ensure our society is strong and thriving by raising productive children with great values. Of course, it takes more than just good parenting to instill these qualities in our children. It also takes a supportive community and family. By working together, we can ensure that our children have the best chance to grow up to be productive, valued members of society.
I want to leave my family a legacy they can be proud of. My family is my everything, and I’ll do anything for them.
Advocacy
Being an American means having the freedom to own your own business. This is part of what makes our country great. Small businesses are the backbone of the American economy, and we must advocate for them at the local, state, and federal levels. Small businesses create jobs, drive innovation, and help to build strong communities. However, they often face challenges that larger businesses do not, such as access to capital, regulations, and red tape. So, business coaching is required for them to achieve real success metrics.
By advocating for small businesses, we can help level the playing field and ensure that they have the support they need to thrive. We can also work to create an environment that is friendly to small businesses, making it easier for them to start and grow. When we advocate for small businesses, we invest in our economy and community’s future.
I’m grateful for the opportunity to advocate for small businesses in the White House, Senate, and House of Representatives. I’ll continue doing that as long as my contributions add value to the growth and development of small businesses in America.
Growth Through Association
It has been said that you are the average of the five people you spend the most time with. This saying is based on the idea that the people around us influence us and that we adopt their habits and values. We all need others to help us grow, both professionally and personally.
One of the best ways to achieve personal growth is through association – forming connections with like-minded individuals who can offer support, advice, and opportunities for collaboration. When we surround ourselves with people doing interesting things and who challenge us to think in new ways, we open ourselves up to a world of possibilities. Our network becomes our net worth as we develop relationships to help us reach our goals.
Over the last two decades, I have built a network of contacts in public and private sectors in the U.S. and México that have helped me thrive in many ways. Thanks to many of them, I have accomplished things that would have taken longer without their support. You can become a better version of yourself through association.
Digital Economy
The digital economy is increasingly essential for the growth of small businesses. Small businesses active in the digital economy tend to grow faster and create more jobs than those that are not. For this reason, I have been working since 2008 to get more small businesses involved in the digital economy. It is a top priority for me to do so.
The digital economy offers many advantages for small businesses. The most important is that it allows businesses to reach a global market. With the click of a button, businesses can now sell their products and services to customers worldwide. This was only possible with the advent of the internet and digital technologies. In addition, the digital economy provides a level playing field for small businesses. With lower barriers to entry, small businesses can now compete with larger businesses on an equal footing. Finally, the digital economy also spurs innovation and creativity among small businesses.
The digital economy is undoubtedly changing the landscape of business. Small businesses that can embrace this change and take advantage of the opportunities it offers will be well-positioned for success in the years to come.
Entrepreneur freedom
Time is becoming increasingly scarce. In our fast-paced world, something else always needs to be done. As a result, many people never truly experience the freedom to do what they want. Entrepreneurial freedom is the highest form of wealth because it allows you to wake up every morning and decide how to spend your time. Of course, reaching this level of freedom takes work. It requires dedication, hard work, and a willingness to take risks.
However, the rewards are more than worth the effort. With entrepreneurial freedom, you can finally unwind and enjoy life without worrying about the future. So make the most of your time and start working towards your goal of true freedom. It’s the only way to live truly. When not working, I like cooking, reading, traveling, watching sports, exercising, and enjoying quality time with my family.
Emmy Award
At the Los Angeles Area Emmy Awards in July 2022, the TV show “Contigo California: Tu Futuro Financiero” (With You California: Your Financial Future) was honored for Best Informational Series. The show is part of “Tu Futuro,” a Spanish-language financial literacy program and online platform hosted by the Hispanic Chamber of E-Commerce and sponsored by a grant from the Wells Fargo Foundation with Univision as a media partner.
The commitment to contribute to the economic empowerment of more Americans helped us win the Emmy. Financial literacy is crucial for anyone who wants to thrive in today’s economy. Providing financial education and opportunities opens the door for more Americans to enter the middle class and build wealth.
Financial literacy helps people understand how money works, how to make sound financial decisions, and how to build wealth over time. We are proud to be able to offer financial literacy programs that can make a difference in people’s lives. And we will continue to work hard to ensure that more Americans have the opportunity to achieve financial success.
Instantaneous happiness happens when you chase the high -the awards, the approvals, the recognitions, the accolades, and more. You reach true happiness when you look in the mirror and are genuinely in love. You are proud of yourself when you love the person you have become in pursuit of your goals and dreams.