“Are you WORKING HARDER, DOING MORE BUT EARNING LESS?
FRACTIONAL CMO & BUSINESS COACH
Online short courses to help you run and grow a profitable business. Suitable for earlier-stage companies that need help taking the first few steps to success.
As a Fractional Chief Marketing Officer (CMO), I help business owners cut through the noise, build marketing systems that actually work, and scale profitably.
Made for business owners who want to accelerate their growth from 6 to 7 figures. Focusing on teaching you how you can start professionalizing your operation.
You’re not alone if you’re putting in longer hours, tackling more tasks, and still seeing flat results. Many business owners feel stuck, like they’re running a race with no finish line.
But it doesn’t have to be this way. If any of the following challenges sound like your day-to-day, it’s time to make a change.
If you’re nodding your head, I get it. These aren’t just “business problems” — they’re real struggles that impact your stress, income, and life.
Let’s Get Your Business Back on Track
Imagine having a clear plan built around what works for you. I help business owners like you tackle these challenges head-on, guiding you to identify the root causes and map out strategies that create real change. Together, we’ll turn these hurdles into stepping stones, boosting your business’s efficiency, growth, and balance.
I Keep It Simple and Focused on Results
I take on a limited number of clients and fully invest in each one. Let’s talk about what’s possible if you’re ready to stop spinning your wheels and start moving forward.
Book Your Discovery Call
Don’t wait. Book your discovery call today to secure your spot. Let’s create a clear path to a business (and a life) that feels like yours again.
GET A MARKETING BLUEPRINT FOR MORE
SALES AND PROFIT
In 12 months, you’ll wish you started today.
Or In 12 months, you’ll be glad you did.
Only one of those feels good. You choose which.
P.S. What’s the one thing you’ve been overthinking? Type it below.
Let’s break the pattern together. #smallbusiness #business #businessowner #businessmindset
A Powerful Return to Community and Connection @exatec.tjsd
Last night, the EXATEC Tijuana–San Diego Association hosted its first post-COVID networking event—and it was long overdue!
A heartfelt thank you to the 100 EXATECs who registered and an extra special thanks to the 82 who showed up to make the evening unforgettable. Your presence and energy are what make this community so special.
The event was a true success thanks to the incredible hospitality of @casasur_hacienda in Chula Vista, the delicious catering by @decabeza_el_unico Tacos, and the unique cacao-tasting experience provided by @xocolatlhouse.
Our local EXATEC community is made up of professionals who work at some of the most influential companies in the San Diego–Tijuana region and entrepreneurs leading thriving businesses in industries such as:
- Aviation & Aerospace
- Engineering Services
- Financial Services
- Transportation & Logistics
- Technology & IT Consulting
- Manufacturing
- Real Estate—and more.
Each EXATEC holds a Bachelor’s, Master’s, or Ph.D. from Tecnológico de Monterrey, one of the most prestigious universities in Latin America.
As a new executive board member, I’m committed to strengthening our network of over 4,000 EXATECs in the region. One of our top priorities is reconnecting and growing this vibrant community over the next few years.
Stay tuned for future events, and if you’re interested in becoming an “Amigo TEC,” send me a message! We’d love to share upcoming opportunities to connect, collaborate, and support the EXATEC mission in our region.
#EXATEC #Networking #CommunityLeadership #SanDiego #Tijuana #TecDeMonterrey
Next time you’re in downtown Houston, take a moment to look up and around. Each mural has a story to tell. The “Big Art. Bigger Change” initiative is awesome. Congrats @houston! Great job.
#HoustonStreetArt #BigArtBiggerChange #PublicArt #HoustonMurals #UrbanCanvas #ArtForChange #HTown #Houston #Texas
Most people hope to leave something behind.
But hope isn’t a strategy.
Legacy doesn’t happen by accident. It happens by design.
Start building your legacy—one decision at a time.
Thank you, @lionsgaterealty, @bettercallnate, @realpresidente, for the special invitation to your pod. I enjoyed our conversation. Keep doing the great work you are doing in the Houston metropolitan area.
#LegacyBusiness #GenerationalWealth #BusinessWithPurpose #Entrepreneurship #buildtolast #houston #texas #realestatebroker #realestate #realtors
Let’s Open the Door to a Life-Changing Opportunity
As the new President of the EXATEC Tijuana–San Diego Association, I’m asking you to join something bigger than all of us.
We’ve launched an ambitious yet deeply personal mission: raise $275,000 to establish a perpetual scholarship fund. This fund will comprehensively cover the education of high-potential students from our region and beyond so they can attend Tecnológico de Monterrey—one of the most respected universities in Latin America.
Link in BIO: https://tec.rs/EXATECTijuana-SanDiego-LDM-US
Why does this matter?
Because someone’s future is waiting, there’s a young person with the talent, drive, and heart to lead—but without the resources to get there. Together, we can change that.
This isn’t just about a scholarship. It’s about breaking cycles, uplifting families, and building the kind of future we all want to see. It’s about what happens when a community of leaders decides to pay it forward.
Here’s how you can help:
Every dollar you give is an investment in human potential. The best part? Your donation is tax-deductible. That means you can make a meaningful impact and receive a financial benefit, too.
Your generosity will directly fund education that empowers one student and every life they’ll touch in the years to come.
Let’s make history together. Let’s become the alumni network known not just for where we studied—but for who we lifted along the way.
Donate today. Create a legacy. Transform a life. #exatec #tecdemonterrey #exatectjsd #education #educationfund #scholarship #itesm
What @kendricklamar’s Epic Concert Taught Me About Business Strategy
Kendrick Lamar didn’t just win the rap battle—he won the attention war. And last night, I saw it firsthand.
I took my family to his concert—and it was flawless.
From @sza to @justinbieber showing up as surprise guest, to the lighting, transitions, sound, timing—every detail was dialed in. Here’s what hit me:
This wasn’t just a concert. It was a masterclass in systems, execution, and brand power.
Kendrick’s recent beef with Drake may have grabbed headlines, but what sustained the momentum was something far more strategic:
A well-run operation behind the curtain.
As business owners, we can learn a lot from this:
1. Be Clear About Who You Are
Kendrick didn’t try to appeal to everyone. He made a bold statement and stuck with it.
2. Challenge the Norm
He called out the industry, made people uncomfortable—and gained global attention.
Don’t be afraid to say what others won’t. It builds trust with the right customers.
3. Build a Scalable System
That concert? It wasn’t “vibes”—it was process.
Processes create freedom. When your operations run smoothly, you can focus on impact.
4. Create Moments, Not Just Marketing
Kendrick’s team turned a concert into an experience people will never forget.
How can you turn a sale, an email, or a service into something memorable?
5. Stack Momentum
He didn’t stop after one diss track. He kept going—with strategy, story, and precision.
In business, consistency wins. Stay present. Keep publishing. Keep showing up. Bottom line:
Great marketing may get you noticed—but great systems keep you relevant.
Witnessing Kendrick’s performance with my family reminded me that when art meets structure, the results are unforgettable.
Make your business unforgettable.
#KendrickLamar #BusinessLessons #EntrepreneurMindset #BusinessOwnerLife #MarketingStrategy #BuildYourBrand #BusinessInspiration #SystemsAndProcesses #LeadershipLessons #BusinessGrowthTips #CustomerExperienceMatters #PersonalDevelopment #BusinessWithPurpose #EntrepreneurJourney #LiveWithIntention #SmartMarketingMoves #FamilyAndBusiness #PerformanceDriven
Feeling the pressure of rising costs, the struggle to find capital or the challenge of keeping up with new technologies? You’re not alone. If you need help to get a business loan or select the best business tools to help you grow your business, send me a DM. #smallbusiness #smallbusinessowners #aibusinesstools #aiconsulting #businesschallenges
A heartfelt thank you to all the incredible volunteers of the Rady Children’s Poway Unit @rcha_poway for hosting such a beautiful and impactful gala in support of Rady Children’s Hospital.
Your dedication, compassion, and countless hours of hard work are making a real difference for the children and families who need it most. From the elegant details to the powerful mission behind it all, your efforts were inspiring.
The Poway Unit continues to be a shining example of community, service, and love — from gathering essentials for emergency families to preparing meals with care and kindness.
Thank you for turning your time and talents into hope and healing.
#Gratitude #RadyChildrensHospital #PowayUnit #TabletopsAndTea #CommunityLove #ThankYouVolunteers #MakingADifference #StrongerTogether
Huge thanks to @samueladamsbeer and The Boston Beer Company for shipping this special delivery of the limited-edition Derrick White Ale all the way to San Diego! As a die-hard @celtics fan and a true beer aficionado, I couldn’t be more excited to crack one open.
This witbier with coriander, orange peel, rose hips, and tamarind is a tribute to bold flavor—and to one of the boldest athletes in the game, @dwhite921.
Cheers to the best basketball team in the world, the Celtics, and to one of the best beer brands in America. Let’s raise a glass to greatness—on the court and in the brewery!
#DerrickWhiteAle #Celtics #BeerLovers #Witbier #BostonPride #SamuelAdams #DWhite #CelticsNation #CraftBeerLife
Look:
In this grand game of life, we’re all stumbling forward in the dark.
Sometimes we trip on a rock.
Sometimes we fall into a pothole.
But here’s the magic:
Every time you pick yourself up, you’re a bit further along.
Every misstep is a lesson.
Every failure is a teacher.
Imagine if you viewed each stumble as a victory dance.
A dance that says, “I dared greatly. I lived fully. I learned massively.”
So let’s embrace the journey, rocks and potholes included.
Because the destination is just a mirage; the real treasure is the dance itself.
P.S. What “victory dance” did you do recently? #InspirationDaily
#MindsetMatters
#LifeQuotes
#Resilience
#PersonalGrowth
#ProgressOverPerfection
#SuccessMindset
#EmbraceTheProcess
#JourneyNotDestination
Success hits a moving target — and that’s the point.
You’re not meant to stay where you are.
Dream bigger. Move faster.
Stretch beyond what you thought was possible.
Every step forward brings you closer to the life you deserve.
Keep moving. Success is chasing you.
#StayHungry #LevelUp #SuccessIsAMovingTarget #success #GrowthMindset
At @exatec , we believe in the power of connection, dreams, and building a legacy of pride and excellence — wherever we go.
We take on the responsibility of being ambassadors of the values and vision of Tecnológico de Monterrey, promoting continuous growth, innovation, entrepreneurship, and community spirit.
Today, more than ever, we look to the future with the firm conviction to transform lives, empower EXATEC talent, and strengthen the Tec’s name around the world — one connection, one action, one story at a time.
Let’s keep building the future, together.
#EXATEC #ProudlyEXATEC #LegadoEXATEC #OrgulloTec
Soy EXATEC. Pertenezco a una comunidad que impulsa acciones para transformar realidades, fortalecer comunidades y generar un impacto positivo en el mundo. Invito a EXATECs en la región de Tijuana - San Diego a que se unan a la agrupación. Visiten EXATECTIJUANASANDIEGO.COM y se registran para que estén al tanto de las actividades que se estarán desarrollando. #EXATEC #Tijuana #SanDiego #Mexicali #Rosarito #Ensenada #ITESM #tecdemonterrey
Time is your most valuable business asset.
Not money. Not followers. Not connections.
Time.
And it’s non-renewable.
Think of every hour as a $100 bill.
Would you still “spend” it the same way?
Would you give it away to distractions?
Or would you invest it in growth, strategy, and results?
You don’t need more time.
You need to treat your time like it’s capital.
The ROI is in how you use it.
Make the next hour count.
#TimeIsCapital #BusinessDiscipline #EntrepreneurMindset #HighROIHabits #FoundersFocus
Tonight, I had the honor of attending the Peacemaker Awards, hosted by the National Conflict Resolution Center (@ncrconline) -an organization that understands one truth:
When people communicate well, communities thrive.
Conflict is inevitable at home, at work, in schools, and across neighborhoods. But when we use the right tools and conversations to uncover common ground, something incredible happens: People come together, problems get solved, and peace becomes possible.
That’s what NCRC is all about—training people to turn tension into trust and division into connection.
I’m especially grateful to the San Diego Foundation @sandiegofoundation and Board Member Rafael Castellanos @rafaelcastellanossd for inviting me to this important evening. Your leadership helps build bridges where others see walls.
Let’s keep working to create a world where more conversations end in understanding.
#PeacemakerAwards #NCRC #StoryOfPeace #CommunicationMatters #LiveOnMission #SanDiegoFoundation #Gratitude #BetterTogether
