My Family – Corner Stone of my Life
2 MIN READRecently, I had the opportunity to take a business trip to the beautiful city of Morelia, Michoacán in Mexico. I was born and raised in Morelia so it’s always a pleasure to go down there. I have tons of family and friends in town. One of the reasons why I had to go to Morelia […]
Benefits of Face-to-Face Marketing
2 MIN READBenefits of Face-to-Face Marketing There are many businesses now that are finding great benefits from internet, digital, email, and social media marketing, but there are those that have more front end users that need to be targeted in a more direct way. There are some customers that aren’t on the same channels as others and […]
3 E-Commerce Tips for a “Mom and Pop Business”
2 MIN READ* Versión en Español “Genere Tráfico, Provea Seguridad y Fácil Proceso de Venta” Even the smallest mom and pop businesses can get great benefits by taking their business virtual and getting an E-commerce site that will provide them with a way to get internet service. E-commerce is the function of getting an internet store and […]
3 Steps to Define a Content Marketing Strategy
3 MIN READ* Versión en Español “Pasos para definir una estrategia de Content Marketing” Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases (Wikipedia). Appropriate content marketing strategy is essential to your marketing attempts for many reasons. You […]
Tips for Taking Your Small Business Online
2 MIN READ* Versión en Español “Consejos básicos para llevar su negocio en Internet” Having a small business these days is a much different venture than the past. What used to be a community relationship through personal interaction is now achieved best through the internet and virtual means. Taking a small business online is a great move […]
SEO Best Practices for Small Businesses
3 MIN READ* Versión en Español “Mejores Prácticas de SEO para Pequeñas Empresas” Define Target Market – Small businesses are at a great advantage when using SEO to market their site, as it is quite simple and inexpensive. Any business owner can quickly implement SEO measures to their site, monitoring and managing to keep the results as […]
Hispanic Entrepreneurs Contribute to Local Economy
< 1 The Hispanic Chamber of E-Commerce and MexGrocer.com were showcased on Fox5 News San Diego. Mexgrocer.com is a clear example of what a well planned e-commerce strategy can do for your business.
Internet Marketing for Small Business 101
2 MIN READ* Para la versión en Español de este artículo de click aquí. If you have a small business you would like to bring to the internet community to broaden your range, or if you are thinking of starting a small business online, there are two words that really count: internet marketing. Internet marketing stands between […]
If you’re lucky to have a Mexican for a Friend, you’ve got a Friend…
< 1 I receive an e-mail this morning that shows that differences between a friend and a Mexican friend…I LOL when I read it because everything is pretty much truth! Something different for a change…not everything is about business! Comparison Thesis: FRIENDS versus Mexican Friends FRIENDS: Never ask for food. MEXICAN FRIENDS: Are the reason you have […]
Web Analytics Vendors
< 1 If you are looking for a web analytics vendor for your company’s website. Here there are a few options: Google analytics Free analytics product with segmentation, charts, custom reports and dashboards, benchmarking, AdWords integration, trend and date slider, etc. Omniture Online business optimization software with real-time analytics, customized tracking, commerce reporting, site design, etc. Webtrends […]