Benefits of Face-to-Face Marketing
There are many businesses now that are finding great benefits from internet, digital, email, and social media marketing, but there are those that have more front end users that need to be targeted in a more direct way. There are some customers that aren’t on the same channels as others and there are so few of them that conducting a mass marketing outreach would be illogical. For this reason, face-to-face marketing shines as a marketing method for many businesses that need that more personal marketing edge. There are many benefits of face-to-face marketing, many of which adhere to the audience which requires the more personal interaction.
Highly Comprehensive Information Delivery
Much like businesses use social media and internet marketing in order to provide expertise and knowledge on a specific market, face-to-face marketing provides the need-to-know information and special tips and strategies in a more personalized manner. Seminars and lectures are a great way to achieve this information delivery in a face-to-face style, allowing the business to have a public event in which they target the group that needs this type of marketing for appropriate exposure. Seminars could be instructional and informational, allowing for feedback and questions from the audience. This allows these businesses to give the most comprehensive information and solutions to the front end users.
The difference between other forms of marketing and face-to-face marketing is that actually holding an event for the face-to-face marketing is providing visibility by itself. For example, a real estate business is holding a seminar in a specific community, for real estate agents who are seeking new and effective strategies. The business hands out 500 invitations, yet only 100 people show up. The difference here is that the business didn’t end up just marketing to the 100 people that showed up, but all 500 people that received an invitation. Whether they arrived or not, they still know what the business does, where it operates, and what it is offering to them as a customer. This is building the reputation of the business while creating a high visibility.
Cost Efficient and Time Effective
The best benefit of face-to-face marketing is the cost efficiency and time effectiveness of the venture. While print ads and other measures may be quite costly, and internet marketing could take a great deal of time to reach a large amount of people, face-to-face marketing involves getting the group of people together in one place, delivering the message, interacting, and all in the least amount of time and least amount of cost. This is highly beneficial to businesses that rather spend their budget on operation of the business and not seeking customers.
Face-to-face marketing is providing to be a very beneficial means of reach the front end users of businesses and for B2B businesses seeking an effective marketing strategy for a lesser audience. The entire relationship can be built with the personal aspect that is often void of other marketing measures, and the business is able to reach all target and current customers effectively.
Exhibit at the 2010 Hispanic Business Showcase that will be held on September 10-11 at the San Diego Convention Center.