Business Coach for 7-Figure Business Owners

3 E-Commerce Tips for a “Mom and Pop Business”

Tayde Aburto

May 16, 2010

2 MIN READ

Even the smallest mom and pop businesses can get great benefits by taking their business virtual and getting an E-commerce site that will provide them with a way to get internet service. E-commerce is the function of getting an internet store and providing a way for consumers to purchase products through the internet. This is very handy for businesses that are seeking growth and need to have a way to reach the internet consumers they generate through a website.

Building your online store is not everything you need to do to start selling your products online. You also need to design an advertising campaign that can help you drive traffic to your site and define a process that can help you convert visitors into clients. Below are a few strategies that you can implement to drive traffic to your site and get new customers:

Use of Specials and Promotions

Simply having an E-commerce website online isn’t going to do the job by itself. There are various elements that must be present, including specials and promotions. Even though the consumers know you are there, they may not choose your business without some sort of encouragement. This type of encouragement includes providing a buy one get one free deal or some special offer that is hard to beat and hard to refuse. This could include a certain percentage off of online orders or even free shipping to entice visitors to purchase one of your products.

Newsletters and Other Advertisement

You should be advertising the products you offer and the shop you provide to your customers. Newsletters can alert customers when there are new products promoting new inventory for sale. There are many other ways to do this with paid advertisement online or digital advertisements to customers or site members. You don’t want to send blank newsletters however as they should all contain something that is promoting your business.

Provide Security and Easy Check Out

The main thing consumers are looking for in a business is security and ease during checkout. There are many worries when purchasing online because there are various scammers out there seeking to take advantage of internet consumers. Providing some sort of indicator of a secure checkout and having an easy check out process will increase the chances that the customers will be willing to purchase. Consumers can actually get to check out with a purchase before they get suspicious and decide to leave. If there isn’t anything providing that their check out is secure they aren’t going to go forward. If the check out isn’t simple, they will likely turn away as well.

Maintaining the appropriate E-commerce strategies can ensure that even the smallest mom and pop businesses are highly successful. The internet is a wide expanse of consumers that are looking for a great place to shop. Keeping your E-commerce venture successful is critical to getting your business the attention and sales you want.

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