Brick-and-mortar shops must change as their consumers do in order to get a piece of the pie. Shoppers are delighted to stay at home and study and finish their purchases online as long as the hurdles to online shopping have been removed, such as security concerns, delivery costs, and so on. Many people do not want to go to a store, roam around looking for what they want, and then deal with a cashier to complete the transaction. In fact, according to an eConsultancy poll, 60% of Americans prefer not to purchase in a crowded mall or store, and 51% prefer to shop from the comfort of their own homes. Consider this: in 2014, Black Friday, perhaps the greatest shopping day of the year, roughly 6 million fewer people visited retail stores than in 2013. In 2015, the downward trend was set to continue.
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