Hispanic Web Retailers need to Freshen Up in 2010
< 1 If you are planning to boost your sales in 2010 and beyond, e-commerce experts are recommending that you redesign your web site to increase sales and conversions and to grab the attention of new visitors and shoppers. I have visited several Hispanic web sites with great e-commerce platforms but there are several others that need […]
Content Marketing Spending Report
2 MIN READI recently found a very interesting research study conducted by Junta42. The study, “2010 Content Marketing Spending”, was based on an online survey of 259 marketing professionals conducted in January. It found that 59% plan to increase their content marketing budgets this year, up from 56% last year and 42% in 2008. Content marketing is […]
Aerospace Supplier Forum ~ Tijuana
< 1 Mexico represents a strategic location for the aerospace industry development and has become a natural partner for the manufacture of sensitive products to U.S. national security as well as United Kingdom, Canada and France. With over 40 established firms, the State of Baja California represents a unique opportunity to 35% of companies in Mexico that […]
Making e-commerce more attractive to a Hispanic audience
2 MIN READI ran into this opinion piece this morning: “Marketers whose long-term strategy involves engaging Hispanics online need to figure out a way to get the demographic group to be more comfortable with e-commerce, according to the author of this opinion piece, Marcelino Miyares, the director of direct-response agency Mercury en Espanol. “While Hispanics are online […]
Ansoff’s Matrix for Marketing Objectives
< 1 Ansoff’s Matrix is a tool that helps business decide their product and market growth strategy. It has been used by marketers for several years to determine strategic priorities. It provides a logical framework in which marketing objectives can be developed under each of the four main categories of the Matrix: Product development, diversification, market development […]
Technorati Account
< 1 Technorati is a web site community that tracks blogs, pictures and content that the users post to their blogs. Technorati keeps all of this, well organized using tags; like we use on our blogs. Technorati ranks your blog, blogs with a higher blog ranking is considered to be one of the popular blogs and one […]
Eric Schmidt Defines Web 3.0
< 1 Is Web 3.0 underway? Is Web 3.0 just a marketing term? How can we define Web 3.0? If we try to get a group of marketers or e-business specialists to agree about what Web 3.0 really is, we are not going to get any where. For my business partners and I, Web 3.0 is a […]
Rainy day in Ixtapa
< 1 Ixtapa-Zihuatanejo is a world-class destination, especially for those who want to enjoy an excellent vacation by the sea. It has numerous white sandy beaches and warm waters where you can sunbathe, enjoy various activities or simply rest and relax without any concern. Zihuatanejo is the fourth-largest city in the state of Guerrero, Mexico. Politically it […]