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Tayde Aburto

Making e-commerce more attractive to a Hispanic audience

2 MIN READ I ran into this opinion piece this morning: “Marketers whose long-term strategy involves engaging Hispanics online need to figure out a way to get the demographic group to be more comfortable with e-commerce, according to the author of this opinion piece, Marcelino Miyares, the director of direct-response agency Mercury en Espanol. “While Hispanics are online …

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Ansoff’s Matrix for Marketing Objectives

< 1 Ansoff’s Matrix is a tool that helps business decide their product and market growth strategy. It has been used by marketers for several years to determine strategic priorities. It provides a logical framework in which marketing objectives can be developed under each of the four main categories of the Matrix: Product development, diversification, market development …

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Technorati Account

< 1 Technorati is a web site community that tracks blogs, pictures and content that the users post to their blogs. Technorati keeps all of this, well organized using tags; like we use on our blogs. Technorati ranks your blog, blogs with a higher blog ranking is considered to be one of the popular blogs and one …

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Rainy day in Ixtapa

< 1 Ixtapa-Zihuatanejo is a world-class destination, especially for those who want to enjoy an excellent vacation by the sea. It has numerous white sandy beaches and warm waters where you can sunbathe, enjoy various activities or simply rest and relax without any concern. Zihuatanejo is the fourth-largest city in the state of Guerrero, Mexico. Politically it …

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