If you’re lucky to have a Mexican for a Friend, you’ve got a Friend…
< 1 I receive an e-mail this morning that shows that differences between a friend and a Mexican friend…I LOL when I read it because everything is pretty much truth! Something different for a change…not everything is about business! Comparison Thesis: FRIENDS versus Mexican Friends FRIENDS: Never ask for food. MEXICAN FRIENDS: Are the reason you have […]
Web Analytics Vendors
< 1 If you are looking for a web analytics vendor for your company’s website. Here there are a few options: Google analytics Free analytics product with segmentation, charts, custom reports and dashboards, benchmarking, AdWords integration, trend and date slider, etc. Omniture Online business optimization software with real-time analytics, customized tracking, commerce reporting, site design, etc. Webtrends […]
Passion for what I do!
2 MIN READI’m a young Latino entrepreneur, professional and family man who enjoys every single thing I do. I’m very passionate about e-business and the Hispanic Chamber of E-Commerce. I believe in what the HISCEC represents and means for the small business community. Members of the HISCEC, family and friends have motivated us to keep working hard […]
San Diego Business Journal Article
< 1 Technology and innovation have been driving forces for globalization and increased interconnectivity. Many young Hispanics are in the forefront of this new society. I’m particularly excited to see that trend growing because that means that we will see more Hispanic-owned businesses conducting business online in the next years. A message that we are trying to […]
Hispanic Web Retailers need to Freshen Up in 2010
< 1 If you are planning to boost your sales in 2010 and beyond, e-commerce experts are recommending that you redesign your web site to increase sales and conversions and to grab the attention of new visitors and shoppers. I have visited several Hispanic web sites with great e-commerce platforms but there are several others that need […]
Content Marketing Spending Report
2 MIN READI recently found a very interesting research study conducted by Junta42. The study, “2010 Content Marketing Spending”, was based on an online survey of 259 marketing professionals conducted in January. It found that 59% plan to increase their content marketing budgets this year, up from 56% last year and 42% in 2008. Content marketing is […]
Aerospace Supplier Forum ~ Tijuana
< 1 Mexico represents a strategic location for the aerospace industry development and has become a natural partner for the manufacture of sensitive products to U.S. national security as well as United Kingdom, Canada and France. With over 40 established firms, the State of Baja California represents a unique opportunity to 35% of companies in Mexico that […]
Making e-commerce more attractive to a Hispanic audience
2 MIN READI ran into this opinion piece this morning: “Marketers whose long-term strategy involves engaging Hispanics online need to figure out a way to get the demographic group to be more comfortable with e-commerce, according to the author of this opinion piece, Marcelino Miyares, the director of direct-response agency Mercury en Espanol. “While Hispanics are online […]
Ansoff’s Matrix for Marketing Objectives
< 1 Ansoff’s Matrix is a tool that helps business decide their product and market growth strategy. It has been used by marketers for several years to determine strategic priorities. It provides a logical framework in which marketing objectives can be developed under each of the four main categories of the Matrix: Product development, diversification, market development […]
Technorati Account
< 1 Technorati is a web site community that tracks blogs, pictures and content that the users post to their blogs. Technorati keeps all of this, well organized using tags; like we use on our blogs. Technorati ranks your blog, blogs with a higher blog ranking is considered to be one of the popular blogs and one […]