You’ll get to it, you swear. Get ready for 2022!

Tayde Aburto

November 16, 2021

4 MIN READ

On-Demand Courses that
Take the Mystery Out of
Growing a Business
Get a step-by-step plan to grow a business that works

It’s always on the backburner, isn’t it?

You’ll get to it, you swear — just right after you finish this project/quarter/whatever.
I’m talking about your professional development.

It’s the thing we ALL know we need to do. But most of us prioritize the urgent day-to-day stuff over-investing in our own business education and skills.

And after a while, we wonder why we feel stuck. Why we feel unmotivated. Why we keep getting lackluster results.

Here’s the truth…

If you keep using the same old skills, you can expect to get the same old results.

It’s more important than ever to develop yourself.

But I know how hard it is to find the time for it. Or the money. Or the willpower.

That’s why I love Business Made Simple University — and why I want you to join me!

This collection of online business courses helps you master proven strategies for marketing, productivity, negotiation, strategy, and more.

And at $275/year, it’s way more affordable than attending seminars, joining mastermind groups, hiring a business coach, or going back to school.

[ GET ACCESS NOW ]

With BMSU, you’ll learn:

MESSAGING: Clearly tell customers what you do
MARKETING: Launch an effective 5-part sales funnel
PROPOSALS: Win more business and charge what you’re worth
LEADERSHIP: Learn how to cast a vision for anything
THE ENNEAGRAM: Understand team personality dynamics and build morale
NEGOTIATION: Create win/win outcomes with confidence
PRODUCTIVITY: Set up each day so it adds up to a meaningful life
COMMUNICATION: Get traction and attention for all your big ideas

With more courses added regularly!

[ GET ACCESS ]

You can subscribe to BMSU for just $275 per year.

It’s NOT $275 per month. It’s NOT $275 per course. It’s NOT $275 for partial access. It’s NOT tied to any contract or commitment.

BMSU really costs just $275 a year, for unlimited access to all the courses.

I want to ensure you have the skills you need to take your business or career to the next level. And with BMSU, you’ve got an easy way to do it.

[ GET ACCESS ]

Get ready for 2022! We are transforming our operation thanks to everything we are learning at the Business Made Simple University. It’s time for you to take your business to the next level.

Cheers to your success,

Tayde

Hero On A Mission

Too many people get to the end of their lives and are mired in regret. They leave their lives up to fate and wonder why, at the end of their life, they feel it was meaningless. The truth is this: fate is a terrible writer. It’s time to take back control of our lives and our time and create a life full of direction and meaning.

Hero On A Mission will teach you to create a life plan that will give you a deep sense of meaning. This course will also walk you through a goal-setting exercise that will ensure you actually achieve the most important goals in your life. The ultimate deliverable is a Daily Planner that you’ll use to create a morning ritual that will keep your life focused and on track.

Mission Statement Made Simple

If you start with a good mission statement, you can conquer the world. But there’s a problem. Most businesses have a mission statement that isn’t working. It’s long, confusing, and unmemorable. Instead of moving people forward, it’s making people bored.

In this course, you’ll learn why you need to replace your mission statement with a set of Guiding Principles. Your set of Guiding Principles consists of 5 statements that give you focus and direction in your life and in your work. You can create this set of Guiding Principles for your own life, for your team, and for your organization.

StoryBrand Messaging Framework

We’ve got a serious problem. Most of us, whether we are salespeople, customer service representatives, marketers, or leaders, are being ignored. The reason we are being ignored is because we are not communicating clearly.

You’re here to clarify your message so customers will listen, and nothing causes people to stop and listen like a great story. The StoryBrand 7-Part Framework uses ancient storytelling principles to help you clarify your message. Once you learn the framework, you’ll be seen, heard, and understood, both in your company’s internal and external communication. If you become the most simple, clear communicator, you will win.

Marketing Made Simple

Marketing should be easy and it should work. But most business leaders struggle with marketing. They spend a ton of money on websites that don’t work. They need to send sales emails, but have no idea what to say.

When leads slow down, they’re at a loss for how to get them going again. The secret to solving these marketing problems is a sales funnel. This course is going to teach you how to create a sales funnel that works. This course will finally take the guesswork out of your marketing efforts. No matter the size of your business, creating a sales funnel is the easiest way to grow. It’s the marketing playbook you’ve been looking for. It will work for your business regardless of what you sell or who you sell to.

Communication Made Simple

In today’s corporate environment, if you can communicate well, you are unstoppable. However, too many business leaders fail to understand that communication must be planned. As a result, their message is confusing and ultimately, ignored.

Great communication is planned. This course will teach you the step-by-step plan you need to communicate effectively.

This course will teach you a framework that helps you plan and clarify your communication. It will then teach you a playbook so you can execute those words into an effective communication campaign. You’ll learn to give a speech, create a script for a video, write an email, create social media posts, and create a press release that invites others to understand and respond to whatever story you are inviting them into.

If you need help with your business, feel free to schedule an exploratory call to see if I can help you in any way.

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Tayde Aburto

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    Muchas felicidades @gentebonitamagazine for the launch of your Spring Edition! Eight years sharing stories that inspire, hosting events that bring people together, and creating business opportunities for many. Keep up the great work you are doing! 🙌🏻
    The tide pools of California remind me a lot of how business actually works.

From a distance, the ocean looks simple.

Waves come in.
Waves go out.
It feels predictable.

But when you walk down to the tide pools, everything changes.

Between the rocks you discover entire ecosystems—tiny worlds full of life that only appear when the tide pulls back.

That’s where the real discovery happens.

And it made me think about entrepreneurship.

Too many business owners only focus on the big waves:

• revenue growth
• big clients
• big launches
• big opportunities

But the real progress often happens in the tide pools.

The quiet places.

The moments when things slow down and you take the time to observe, learn, and adjust.

That’s where strategy lives.

In business, the “low tide” moments reveal things you don’t see when everything is moving fast:

• inefficiencies in your operations
• hidden opportunities in your market
• strengths inside your team
• new ideas waiting to be explored

If you only chase the waves, you miss the ecosystem.

But if you study the tide pools, you start seeing patterns.

And patterns are what help you reach your goals.

Sometimes progress in business isn’t about pushing harder.

Sometimes it’s about slowing down long enough to see what everyone else misses.

This morning in California’s tide pools was a reminder of that.

Nature has a way of teaching strategy if you’re paying attention. #business #strategy
    Some friendships aren’t built on constant texts, weekly lunches, or daily check-ins.

They’re built on depth.

There are people in your life you may not see for months — sometimes years. No constant interaction. No routine communication. But when you reconnect, the conversation immediately goes beyond surface level. It’s purposeful. It’s honest. It’s meaningful.

These are the friendships that don’t require maintenance through frequency — respect, shared values, and mutual growth sustain them.

When you connect, something moves forward.
An idea becomes clearer.
A decision feels stronger.
A new opportunity is born.
A perspective shifts.

There’s no small talk for the sake of filling silence. There’s alignment. There’s impact. There’s trust.

As we grow — in business, in leadership, in life — we begin to value depth over proximity. We realize that not every powerful relationship needs daily access. Some of the most valuable connections are the ones where time passes… but purpose remains.

If you have people like that in your life, don’t take them for granted. They’re rare.

And when the moment comes to reconnect — show up fully. Those conversations often shape your next chapter. #friendship #gratitude
    Happy New Year to me! This new lap around the sun it will be epic. Starting it doing something I love. 🙏🏻 #golf #golfing #golflife
    Most marketing agencies sell you dreams.

As a Fractional CMO, I sell uncomfortable truths.

And here’s one most business owners don’t want to hear:

Your marketing ROI isn’t broken.

Your expectations are misaligned with strategy, math, and market reality.

Let me explain.

• The owner wants 10x ROI
• The market realistically supports 3x
• The agency delivers 2.5x

That’s not failure.

That’s misalignment.

The issue usually isn’t the agency.

It’s the strategy, positioning, budget allocation, or timeline.

This is where I come in.

As a Fractional CMO, my role isn’t to “run ads.”

My role is to:

• Set realistic growth targets
• Align budget with market conditions
• Architect the right funnel and messaging
• Build or recruit the right agency for your stage
• Hold everyone accountable to performance

Here’s another truth:

Good agencies optimize.
Great agencies scale.
Elite agencies transform.

But none of them skip the foundation.

The first 90 days?

You’re paying for:

• Data collection
• Market validation
• Offer refinement
• Messaging clarity
• Funnel infrastructure

That’s not wasted time.

That’s strategic groundwork.

The next 90 days?

• Data compounds
• Messaging sharpens
• CAC stabilizes
• ROI becomes predictable

But most businesses quit before compounding begins.

They want:

• Instant wins
• Viral campaigns
• Overnight ROI

That’s not marketing.

That’s gambling.

Real ROI is built through:

• Clear positioning
• Multi-channel architecture
• Consistent execution
• Ruthless data analysis
• Strategic patience

Sometimes I help companies fix their internal marketing.
Sometimes I recruit and structure the right agency partnership.
Sometimes I tell them they’re not ready to scale yet.
Because my job isn’t to make you feel good.

My job is to make your marketing profitable.

Stop chasing magic bullets.

Start building compound systems.

That’s where real ROI lives.

And that’s what I’m hired to build. #fractionalCMO #marketingconsultant
    Most business owners don’t fail because of strategy. They fail because they choose the wrong role in the story.

Every business operates inside a narrative.

And in every narrative, you only get to play one of four roles:

The Victim.
The Villain.
The Hero.
Or The Guide.

Let me explain.

The Victim

The market is slow.
Clients don’t value quality.
Employees don’t want to work.
The algorithm changed.

Victims blame the weather.

But customers don’t follow victims.
They look for someone who has clarity and control.

The Villain

Villains manipulate.
They overpromise.
They blame the client.
They care more about revenue than results.

Villains may win in the short term.
But trust always collects its debt.

And in business, trust is your only real currency.

The Hero

This is where most business owners make a subtle mistake.

They position themselves as the hero of the story.

“I built this from nothing.”
“I outworked everyone.”
“I’m the best at what I do.”

But here’s the problem:

When you play the hero, your customer becomes the supporting character.

And no one wakes up wanting to play a supporting role in someone else’s movie.

The Guide

The guide has empathy.
The guide has authority.
The guide has a plan.

The guide says:

“I understand what you’re going through.”
“I’ve helped others like you.”
“Here’s the path forward.”

In every great story, the hero wins because of the guide.

Not because the guide needed attention.
But because the guide gave clarity.

As business owners, our job is not to be the hero.

Our job is to help our customers become the hero.

When you stop trying to win the spotlight
and start handing it to your client,
your messaging sharpens,
your marketing simplifies,
and your revenue grows.

Because clarity converts.

So the question isn’t whether you’re in a story.

You are.

The question is:

What role are you choosing to play?

As a marketing strategist, my goal has always been to find the strategy that helps my clients simplify their marketing, clarify their message, and increase revenue.

Clarity isn’t just good storytelling. It’s good business.

#Leadership
#StoryBrand
#Entrepreneurship
#MarketingStrategy
    Some of the hardest people to help are successful business owners who’ve hit a plateau.

Why? Because success has a sneaky side effect: ego.

When a business owner has figured a lot out on their own, it’s easy to believe, “I already know this.” So when new strategies are presented, they get minimized, dismissed, or labeled as “too basic.” Not because they don’t work—but because limited beliefs block innovation and execution.

Here’s the truth: You don’t need to reinvent your business to grow it. You need to model what already works.

The fastest path to growth is borrowing proven frameworks from people who’ve already solved the problems you’re facing. That’s why books like How to Grow Your Small Business are so powerful. They remove the guesswork, simplify decisions, and give you a clear plan instead of more noise.

If you want to increase your revenue this year, start there.
And if you want help applying those ideas to your business—so they actually turn into results—reach out. I’d be glad to help. #businesscoach #smallbusiness #businessowner
    Financial education changes lives - and legacies. We are helping people increase credit scores, access better financial products, navigate small business loans with confidence, build savings, make smarter money decisions, and break generational cycles. DM me if you or anyone you know needs help with any of the above. 🙌🏻 #tufuturofinanzas #financialliteracy
    Give first, receive more. A productive day at Telemundo’s studios today. @tufuturofinanzas #tufuturofinanzas #finances
    Motivation isn’t what you think.

It’s not some magical energy boost. 

It’s simply the byproduct of alignment. 

When what you want and what you do match up? 

That’s when magic happens.

Stop trying to force motivation. 

Start finding alignment.

That’s where the real power is.

#alignment #entrepreneur
    Not all business networking events are created equal. The ones hosted by the Hispanic Chamber of E-Commerce - HISCEC and @GenteConnect are special. Stay tuned for the 2026 Agenda! 🙌🏻 Join now https://hiscec.com DM me “EVENTS” if you want to get on my VIP list. #sandiego #business #smallbusiness #networking #HISCEC #GenteConnect
    Gratitude gives your commitment meaning.

When you’re truly grateful for where you are,
You show up differently for where you’re going.

Commitment without gratitude feels heavy.
Gratitude without commitment lacks direction.

But together, they create unstoppable momentum.

The last day of the 2025 @coachbuilder Summit was both tactical and motivational — a reminder that clarity fuels purpose. We made it clear what our commitment is:
to keep our purpose-driven mission moving forward,
to lead with intention, and to help more people grow through what we’ve learned.

Grateful for the journey, the lessons, and the vision that keeps expanding. Thank you @donaldmiller, @laurahiggins, and @johnoleary.inspires for everything you taught us 🙏.

#Gratitude #Commitment #CoachBuilderSummit #FairwayMindset #PurposeDriven #EntrepreneurSpirit #LegacyBuilder #FaithInAction #BusinessMadeSimple #TrustTheProcess
    Day 1 & 2 at the 2025 Coach Builder Summit! @coachbuilder I’m grateful for the opportunity to keep learning from one of the best business coaches in the country, @donaldmiller, and his excellent network of experts. 

There’s no better investment than the one you make in yourself. Personal development isn’t a cost—it’s a catalyst: every new skill, mindset shift, and connection you build compounds into something powerful.

Surround yourself with people who inspire you, challenge you, and share your belief in growth. Because when great minds connect, transformation happens.

#CoachBuilderSummit #PersonalDevelopment #GrowthMindset #InvestInYourself #BusinessCoaching #Leadership #LegacyBuilders #coachbuilder #storybrand #businessmadesimple #donaldmiller
    The wealth gap isn’t just a number. 

It’s a prison sentence. 

But here’s what nobody tells you: 

Money isn’t about numbers. 

It’s about options. 

• The option to leave 
• The option to choose 
• The option to say no 
• The option to start over 

Want real freedom? 

Start here: 

1. Automate your savings 
2. Learn to invest 
3. Build multiple incomes 
4. Network intentionally 
5. Help others rise 

Don’t let anyone tell you: 

• You’re too late
• You’re not qualified 
• You’re not connected 

Wealth is built. 

Brick by brick. 
Day by day. 
Decision by decision. 

Start building yours. 

Your future self is watching. Through the “Your Future Finances” program, we are helping people manage their finances more effectively. #wealth #money #savings #yourfuturefinances
    Silence doesn’t mean absence of power, it means presence of purpose. Silent leaders move with unstoppable force. 🙏🏻 #leadership #purpose
    Twelve years ago, I walked into my first @theushcc National Conference not knowing the impact it would have on my journey. I thought I was attending another event. What I found was a community.

Over the years, this conference has become more than a date on my calendar. It has been a place where ideas turn into opportunities, where strangers become friends, and where friendships turn into partnerships that drive real impact.

Every conversation, every workshop, every handshake has added a layer of growth to my life and business. The knowledge I’ve gained from leaders across the country has sharpened my perspective, and the connections I’ve made have opened doors I never imagined possible.

I’m deeply grateful for the USHCC and the role it has played in uniting and empowering Hispanic business owners, executives, and entrepreneurs. This community continues to inspire me and reminds me why we do what we do — to build businesses that strengthen families, create jobs, and energize the American economy.

Here’s to 12 years of learning, growing, and connecting — and to the many more ahead.

Special thanks to @delta for flying me to Atlanta, @hyatt for its hospitality, and @uber and @lyft for driving me around town. 

#USHCC #Entrepreneurship #BusinessGrowth #Leadership #Networking #Legacy
    It was great meeting Lawrence Cunningham today. Thank you @alexmv_tgr and @morgan.stanley for the invitation. Cunningham’s two dozen books include The Essays of Warren Buffett, which Cunningham self-published into an international best-seller that he has arranged for translation into a dozen languages.

An influential thought leader in both value investing and corporate governance, Cunningham’s other notable books include Quality Investing (long time best seller with AKO Capital), The AIG Story (with Hank Greenberg) and Margin of Trust (which Warren Buffett singled out for special mention in his 2020 letter to Berkshire Hathaway shareholders). 

Cunningham ​advises companies, boards and shareholders, for many years as the founder of Quality Shareholders Group and as special counsel at Mayer Brown LLP. He has served on numerous corporate boards, of both private and public companies, including Markel Group (New York Stock Exchange) and Constellation Software Inc. (Toronto Stock Exchange).

Cunningham is the Director of the John L. Weinberg Center for Corporate Governance at the University of Delaware. He is a Trustee of the Museum of American Finance and a member of the Editorial Board of its flagship publication, Financial History. #businessleader #author
    Fun time with my son supporting our @houstontexans 🤘🏻 against the Rams. Tough loss! We will get our first W at home against the 🏴‍☠️. #texans #houstontexans

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