2 MIN READGet “Upstream Marketing” on Amazon, CLICK HERE.
Tayde Aburto
January 29, 2022
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“Better” blends in. Different stands out.
Here’s the innovation secret nobody tells you:
- Better = Competing
- Different = Dominating
Think about it: iPhone wasn’t a “better” Blackberry.
Tesla wasn’t a “better” Prius.
They were DIFFERENT.
In your space, how can you zig when others zag?
- Unique angles
- Contrarian viewpoints
- Radical strategies
That’s how you truly win.
P.S. What’s the most innovative thing you’ve done or seen a brand do lately?
#products #businessstrategy #marketing #marketingstrategy #businessowner #smallbusiness #businesscoach #businessconsultant #salesstrategy #businessgrowth #productdesign
If you’re the bottleneck in every decision, scaling becomes impossible. Your business needs systems and a team to operate without you.
Mistake #2: Chasing Revenue Instead of Profit
Growth isn’t just about making more sales. It’s about building a sustainable profit margin that can fund your scaling efforts.
Mistake #3: Ignoring Culture During Growth
Scaling fast often leads to losing the company culture that made your team and customers loyal.
Prioritize your mission and values.
Which mistake resonates with you the most? Let me know in the comments!
#business #smallbusiness #scaling #businessowner #businesscoach #marketingstrategy #businessconsultant #profit #businesswoman #businessman
What Chelsea FC Teaches Us About Legacy Building in Business
Every business dreams of building a lasting legacy. But let’s be honest—most don’t make it. Why? They focus on short-term wins instead of creating a system that sustains success.
Chelsea FC, one of the world’s top football clubs, has cracked the code. If you want your business to stand the test of time, take a page from their playbook.
Most businesses struggle with inconsistency. They start strong, then fade. Without a clear strategy, they get stuck in survival mode instead of building something that lasts.
Chelsea FC has built a legacy not by luck, but by following key principles:
- Invest in the Right People – A great team wins championships. Whether on the pitch or in business, your success depends on who’s in your corner.
- Adapt & Innovate – The best teams adjust mid-game. Chelsea has evolved through ownership changes, new managers, and shifting tactics. Businesses that embrace change thrive.
- Build a Loyal Fanbase – Chelsea isn’t just a club; it’s a movement. They engage their audience and turn customers into raving fans. Your business should do the same.
- Commit to Consistency – Winning once is great, but staying on top takes discipline. Chelsea creates a culture of excellence—does your business?
- Overcome Setbacks & Keep Moving Forward – Chelsea has faced obstacles, but they never quit. Resilience is the difference between businesses that fade and those that last.
If you want to build a business that thrives for years, don’t just chase short-term success. Learn from Chelsea. Create a system that builds trust, consistency, and loyalty.
What’s one area where you need to step up your game? Drop it in the comments! ⬇️
#chelseafc #chelsea #LegacyBuilding #BusinessSuccess #WinningMindset #Entrepreneurship #businesscoach #businessconsultant #businessowner #businessgrowth #marketingstrategy #businessstrategy
Most entrepreneurs never figure this out.
They mistake “busy” for “productive”.
They chase the shiny object of the week.
They never develop a marketing strategy that works.
Here’s what they’re missing:
The biggest companies in the world have one thing in common.
Good marketing.
Marketing that tells a story, solves problems, and connects with their customers.
And if you want to scale your business, you MUST embrace good marketing. It’s not easy, but it’s simple.
It’s about being laser-focused on your target audience. It’s about giving them a message that resonates. It’s about leading them to take action.
Don’t settle for mediocre results.
Develop a marketing game plan that puts your business on the map.
You’re just one strategy away from exploding your business.
Let’s make it happen.
#marketing #smallbusiness #business #businessconsultant #businesscoach #businessstrategy #businesscoach
Legacy is greater than gold.
Sure, money has power and place in society, but to create a true impact beyond our time, we must think beyond just wealth.
Legacy is about the ripple effect of our actions.
Imagine this scenario:
You are sitting at the dinner table with your grandchildren.
They ask you:
“What did you do with your life that made you happy?”
How would you answer?
Most would say, “I made a lot of money.”
But what if your legacy could be something bigger than money?
What if you could say:
“I helped thousands of people.”
“I built a community that thrived for generations.”
“I inspired others to greatness.”
Generational wealth is more than just money.
It’s about leaving a legacy that lasts beyond your lifetime.
What can you do today to build your legacy?
How can you help others?
What impact do you want to leave on the world?
Remember, your wealth is not just measured in dollars and cents.
It’s measured in the lives you touch and the difference you make.
So, what will your legacy be?
#legacy #business #life #smallbusiness #businessowner #businessman #businesswoman #businessconsultant #businesscoach #businessstrategy #growth #growthmindset
It’s easy to get caught up in the end goal.
- Making 7 figures
- Having a big team
- Being your own boss
Don’t get me wrong, those are great things.
But here’s the thing:
The journey is where you learn
- Who you are
- What’s important to you
- How to handle adversity
If you don’t embrace the journey, you’ll miss out on the best part.
The ups and downs, the failures and successes, they’re all part of your story.
And that’s what makes your journey so unique.
So, enjoy the ride and everything it has to offer.
After all, the journey is what led you to where you are today.
#journey #entrepreneur #goals #life #businessconsultant #businesscoach
El próximo 25 de febrero de 2025 lanzaré mi primer libro, Legado Generacional, en Amazon. Ha sido un proceso increíble, y no puedo esperar para compartirlo con ustedes. Si quieren conocer más, los invito a visitar LegadoGeneracional.com.
Quiero expresar mi más profunda gratitud a mi familia. Gracias por brindarme la paz, la motivación y el apoyo para seguir creando, innovando y contribuyendo a proyectos que no solo impactan el presente, sino que también construyen un legado para las generaciones futuras para nosotros y las familias que han confiado en mi para ayudarlos a escalar sus negocios y fortalecer sus patrimonios.
🙏🏻 #consultordenegocios #legado #coachdenegocios #empresario #empresarios #empresaria #empresas #emprendedor #emprendedores #emprendedora #emprende #libro #librodenegocios
Is your mind toxic without you even knowing?
We all know the obvious signs of a toxic mindset.
But what about the lesser-known ones?
Here are 7 hidden signs your mind may be toxic:
1. You wait for things to happen, rather than making them happen
2. You feel like a victim, and blame others for your problems
3. You compare yourself to others and feel like you come up short
4. You’re easily angered and often lash out in frustration
5. You’re afraid to try new things and stay in your comfort zone
6. You hold grudges and find it hard to forgive
7. You rarely take personal responsibility for your actions
In order to break free from a toxic mindset, you must first recognize that you have one.
Then, you need to work on these areas:
- Stop waiting—take one small action today toward what you want, and you’ll create momentum to make things happen.
- Shift your focus from blame to solutions because you hold the power to change your circumstances.
- Focus on your progress, not others’ paths, because comparing steals the joy of your unique journey.
- Pause before reacting—channel your frustration into finding constructive solutions rather than lashing out.
- Growth lives outside your comfort zone, so embrace small risks to discover new opportunities.
- Let go of grudges for your own peace, because forgiveness is a gift you give to yourself.
- Own your choices and actions, because personal responsibility is the first step to growth and change.
Focusing on these areas can help you break free from a toxic mindset and live a happier, more fulfilling life.
Found this helpful? Share to help others or save for later.
#mind #business #mindset #smallbusiness #businessowner #businessman #businesswoman #entrepreneur #entrepreneurship #businesscoach #businessconsultant
Quit the hustle 24/7.
It’s not sustainable.
In life, think of quality as the combo of:
✅ the right things
✅ at the right time
✅ in the right way
In business:
✅ focus on value
✅ prioritize
✅ time management
Quality is about being smart, not “always on”.
When you’ve found that balance, you’ll see that:
1️⃣ your “work” doesn’t feel like work
2️⃣ success tastes sweeter
3️⃣ you’re happier
Remember: balance is sustainable, the hustle is not.
Choose quality over quantity and you will always win.
#balance #life #work #business #success
Trust The Process: When building a business, we often focus too much on the end goal and not enough on how we’re getting there.
But here’s the thing, growth is a process.
It’s a journey.
And the journey can be tough.
Hours of work, stress, and countless setbacks.
But without the process, there is no growth.
The key is to trust the process.
Keep putting in the work, stay focused on your goals and have faith.
The process isn’t easy but it’s worth it.
So, take a deep breath and keep grinding.
The growth will come.
#businesstips #marketingexpert #marketingservices #coachingbusiness #businesscoach #mentorship #smallbusinessgrowth #smallbusinessowners #onlinesuccess #digitalentrepreneur #smallbusinesssupport #businesstips101 #profitability #value #successinbusiness #businesssuccess #instagrambusinessgrowth #smallbizowner #businessgoal #marketingstrategy #onlinebusinessowners #businessgrowthstrategy #businessgoals #growthstrategy #businesscommunity #businessstrategycoach #businessconsulting #businessgrowthtips
Impactful businesses don’t just happen by accident.
It takes strategy.
It takes planning.
It takes direction.
It takes focus.
After all, if you don’t know where you’re going, how will you get there? But it’s not just about having a plan.
It’s about having a plan that’s driven by purpose.
It’s about knowing what impact you want to make and designing everything around that.
It’s about having a North Star that guides you every step of the way.
So, if you want to make an impact with your business, start with strategic planning.
Define your purpose.
Design your plan.
Drive towards your North Star.
That’s how you’ll create something truly special.
#businesstips #marketingexpert #marketingservices #coachingbusiness #businesscoach #mentorship #smallbusinessgrowth #smallbusinessowners #onlinesuccess #digitalentrepreneur #smallbusinesssupport #businesstips101 #profitability #value #successinbusiness #businesssuccess #instagrambusinessgrowth #smallbizowner #businessgoal #marketingstrategy #onlinebusinessowners #businessgrowthstrategy #businessgoals #growthstrategy #businesscommunity #businessstrategycoach #businessconsulting #businessgrowthtips
Congratulations, San Diego’s FINE$T FOUNDERS Graduates!
Yesterday, we celebrated the incredible small business leaders who have completed the @sbathrive SBA T.H.R.I.V.E. Emerging Leaders Reimagined program!
This executive-level training series has empowered these ambitious entrepreneurs to accelerate their growth, refine their strategies, and lead their businesses to new heights.
T.H.R.I.V.E. is more than a program -it’s a revolution in small business development. It combines targeted training with motivating leadership to equip these trailblazers with the tools they need to succeed.
Here’s to your hard work, dedication, and vision for the future. Your journey doesn’t stop here -it’s just beginning! I can’t wait to see how you continue to impact your communities and industries. Working with you for the last six months was an honor and a privilege. Special thanks to Luci Montgomery, Esq. at the @SBA_SanDiego, for her incredible job as a program PM. The success of the Cohort wouldn`t have been possible without Luci! Thank you, Luci.
Congratulations, San Diego’s FINE$T Founders!
#SBATHRIVE #SmallBusinessLeaders #ExecutiveTraining #SanDiego #Entrepreneurship #BusinessGrowth #LeadershipJourney
Success is never a straight line.
There will be ups and downs, but the key is never to quit.
Every challenge you face shapes you, every setback teaches you, and every milestone is worth celebrating.
The bumps along the way? They’re what makes the destination even sweeter.
Embrace the journey -your growth, your lessons, and your victories.
What’s one challenge you’ve faced recently that made you stronger? Share below 👇
#BusinessCoach #EntrepreneurLife #SmallBusinessOwner #SuccessJourney #MindsetMatters #BusinessGrowth #LeadershipDevelopment #MotivationForEntrepreneurs #ProfitMindset #GrowthHacks #EntrepreneurJourney
#CoachForSuccess #BusinessStrategy #ScaleYourBusiness
Generational wealth isn’t just about money -it’s about creating opportunities, security, and a lasting impact for your family and future generations.
As a business owner, you’re uniquely positioned to turn your business into a vehicle for legacy. It’s not just about today’s success but about building something that stands the test of time.
When you focus on generational wealth, you shift your mindset from short-term wins to long-term impact. You start asking the big questions:
✅ How can I structure my business to thrive beyond me?
✅ How do I ensure my children and their children benefit from my work?
✅ What values and principles do I want to pass down?
The choices you make today can echo for decades. So, what kind of legacy are you building?
#GenerationalWealth #LegacyBuilding #EntrepreneurMindset #BusinessOwnerGoals #LongGame #BuildYourLegacy #BusinessGrowth #WealthCreation #FamilyBusiness #FinancialFreedom
Your mind is a magnet.
It attracts what you think about.
Now, this isn’t some law of attraction theory.
This is psychology.
The more you focus on something, the more you see it.
The more you see it, the more it enters your life.
That’s why:
- Grateful people see blessings everywhere.
- Successful people spot opportunities everywhere.
- Paranoid people see threats everywhere.
What you think about, you bring about.
Want to change your reality?
Start by changing your thoughts.
Watch how your world changes too.
#thoughts #life #mind #reality #PositiveMindset #positivethinking #PositiveEnergy
RaDD is transforming the San Diego waterfront with over five acres of green space, best-in-class retail and dining, incredible public art, and premium event space—all just minutes from the airport and San Diego’s main transit hub. Excellent retail and office space is available. If interested, I can connect you with the right contact to discuss their available options. #commercialrealestate #retail #retailspace #sandiego
You’ve got the dream.
You’ve got the vision.
You want success.
But without action, nothing happens. Thinking and dreaming big is only 1% - doing is 99%. Inspired action.
Action that makes you jump out of bed in the morning.
Action that propels you towards building your dreams.
Action that puts you in the arena and gets you dirty. That’s where success comes from.
Success is not just the result, it’s the journey. It’s the daily grinding and hustling. The moments of frustration and failure.
The moments where you dig deep and keep going.
You want to be successful?
It starts with one step. The action step.
The step that takes you from dreaming to doing.
What action step will you take today?
#businessplan #businesscoach #growyourbusinessonline #onlinebusinessgrowth #businesscoaches #growbusiness #marketingadvice #businessplanning #valueadded #smallbusinessgrowth #businessowner #smallbusinessowners #onlinesuccess #businessnetworking #smallbusinesssupport #businessmarketing #growthhacking #onlinebusinesscoach #smallbusinessbigdreams #value #successinbusiness #businesssuccess #supportsmallbiz #marketingstrategy #businessopportunity #business101 #businesscommunity #businessgrowthtips
I am thrilled that @tufuturofinanzas is helping thousands of Spanish-speaking consumers better manage their finances. One day, it will go national! For now, markets like San Francisco, Los Angeles, San Diego, Phoenix, Houston, Chicago, New York and Miami benefit from this effort. #tufuturo #tufuturofinanzas #financialliteracy #financialeducation #money #financialfreedom
