* Versión en Español “Mejores Prácticas de SEO para Pequeñas Empresas”
Define Target Market – Small businesses are at a great advantage when using SEO to market their site, as it is quite simple and inexpensive. Any business owner can quickly implement SEO measures to their site, monitoring and managing to keep the results as he or she would like. When it comes to the best practices for small businesses, SEO goes a long way, and there are a great many to cover. You will need to establish your appropriate strategies as your business requires the necessary SEO to target the audience that you appeal to. No matter what your business does, your main focus should be those you wish to convert to customers.
Select the right keywords
How potential customers are going to find my website? One of the best things you can do for your SEO efforts is to first establish the right keywords for your audience. If you are selling shoes, you definitely want the word ‘shoes’ in there, but you must elaborate to what you think your audience is searching in the search engines. You could use something like “cheap high quality shoes’ or something of that nature. Your keywords are the foundation of your SEO, and for great reason. You are seeking visibility in search engine results pages, and search engines index pages based on keywords as users search through keywords. If you want the search engines to notice you, you have to provide quality keywords.
Improve your SEO by utilizing Social Networking Sites
Use of blogs and other social networking sites is also one of the best things a small business owner could venture into for their SEO. When you are converting leads into customers, you are building a relationship that you hope will last for a long time. For this reason, you want to build a trusting relationship with your customers. Building a new list of customers is certainly a lot easier when you have current customers that can testify on your behalf. Getting in these social networks, you are able to communicate to leads and customers, allowing your customers to speak for your services.
Pay-per-click is not a bad investment
Since small businesses have so much to gain from visibility online, it is also a good idea to employ some sort of paid advertising. Pay-per-click ads can provide one option, but there is also paid placement that provides a guaranteed spot in search engine results pages. This is an excellent idea if you have specials to promote as it will be the first thing web users see when they search your keywords and you will generally drive a great deal of traffic.
SEO a win-win situation for the business and customer
Small businesses have a lot to gain from implementing the appropriate SEO practices. Using the best practices, there is a great generation of traffic that can be achieved, leading to many leads and conversions. The potential customers also benefit from it because they can find what they are looking for faster. Small businesses have great room to grow online with the use of SEO as it allows for a cost-efficient and effective method of getting the customers they are looking for. Starting with the best keywords for your business and audience and leading into the methods that really work, you can grow your small business to great heights online.
Dream big – Move forward,