Business Coach | Grow Your Business

SEO Best Practices for Small Businesses

Tayde Aburto

May 3, 2010

3 MIN READ

* Versión en Español “Mejores Prácticas de SEO para Pequeñas Empresas”

Define Target Market – Small businesses are at a great advantage when using SEO to market their site, as it is quite simple and inexpensive. Any business owner can quickly implement SEO measures to their site, monitoring and managing to keep the results as he or she would like. When it comes to the best practices for small businesses, SEO goes a long way, and there are a great many to cover. You will need to establish your appropriate strategies as your business requires the necessary SEO to target the audience that you appeal to. No matter what your business does, your main focus should be those you wish to convert to customers.

Select the right keywords

How potential customers are going to find my website? One of the best things you can do for your SEO efforts is to first establish the right keywords for your audience. If you are selling shoes, you definitely want the word ‘shoes’ in there, but you must elaborate to what you think your audience is searching in the search engines. You could use something like “cheap high quality shoes’ or something of that nature. Your keywords are the foundation of your SEO, and for great reason. You are seeking visibility in search engine results pages, and search engines index pages based on keywords as users search through keywords. If you want the search engines to notice you, you have to provide quality keywords.

Improve your SEO by utilizing Social Networking Sites

Use of blogs and other social networking sites is also one of the best things a small business owner could venture into for their SEO. When you are converting leads into customers, you are building a relationship that you hope will last for a long time. For this reason, you want to build a trusting relationship with your customers. Building a new list of customers is certainly a lot easier when you have current customers that can testify on your behalf. Getting in these social networks, you are able to communicate to leads and customers, allowing your customers to speak for your services.

Pay-per-click is not a bad investment

Since small businesses have so much to gain from visibility online, it is also a good idea to employ some sort of paid advertising. Pay-per-click ads can provide one option, but there is also paid placement that provides a guaranteed spot in search engine results pages. This is an excellent idea if you have specials to promote as it will be the first thing web users see when they search your keywords and you will generally drive a great deal of traffic.

SEO a win-win situation for the business and customer

Small businesses have a lot to gain from implementing the appropriate SEO practices. Using the best practices, there is a great generation of traffic that can be achieved, leading to many leads and conversions. The potential customers also benefit from it because they can find what they are looking for faster. Small businesses have great room to grow online with the use of SEO as it allows for a cost-efficient and effective method of getting the customers they are looking for. Starting with the best keywords for your business and audience and leading into the methods that really work, you can grow your small business to great heights online.

Dream big – Move forward,

Tayde Aburto

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Is there a lazy employee on your team sucking the energy and progress out of your business? 

It’s easy to dismiss this employee as simply “lazy” and move on, failing to address the issue.  But here’s the thing: 

- Laziness is often a symptom of a larger problem. 
- It could be something personal or professional hindering them. 

To address the situation, start with empathy. 

Ask about any issue in their life and how you can help. 

Provide ongoing feedback on their job performance. 

Set clear and achievable goals for them. 

You can find out what motivates them and create a plan to keep them engaged. 

If none of these strategies work, intervention is necessary. 

At times, people won’t change until they face consequences. 

It may be time to have that difficult conversation about the consequences if the behavior persists. 

Don’t let your entire team suffer due to one employee. 

Take action, but always lead with empathy and understanding.

#business #smallbusiness #associates #employees #businesscoach
Self-respect is like a magnet that draws others towards you. 

When you value yourself, others notice and are drawn to your confidence and authenticity. 

It's not about being perfect, but about knowing your worth and setting healthy boundaries. 

People are naturally attracted to those who respect themselves because it shows strength and integrity. 

When you treat yourself with kindness and respect, others are more likely to do the same. 

So, embrace who you are, stand tall, and let your self-respect shine—it's the secret to becoming truly attractive.

#selfrespect #confidenceboost #authenticity #knowyourworth #selfworth #innerstrength #beyourself #attractiveness #selflove #positivevibes #businesscoach #entrepreneurmindset #successcoach #businesstips #growthmindset #leadershipdevelopment #coachingbusiness #entrepreneurialjourney #businessmentor #startupadvice
“Man plans, God laughs.” 

Uncle Tony shared this story with me today @lajollaopenairemarket . He is 85 years old and very smart. I always enjoy my conversations with him. He is a wealth of knowledge. 

“Growing up, my dad would always say that phrase. 

It wasn’t until I grew older that I realized how right he was. 

Life doesn’t always bend to our will. 

We can have a plan and work hard towards it but oftentimes, the outcome looks nothing like what we expected. 

That’s not necessarily a bad thing. 

In fact, it’s an opportunity. 

What we learn, how we grow, and what we ultimately become can be defined by how we respond to unexpected twists and turns. 

So keep planning, but be ready to laugh along with God when He changes the script. 

It might just lead to something even better than what you thought you wanted.”

A perfect story for a beautiful day in #LaJolla. Happy Mother’s Day! to all the wonderful Mother’s out there. 

#life #plans #destiny
When your children don’t want to take over the family business, what should you do? 

Here’s a secret: 

First, celebrate your children’s individuality. 

Success without feeling fulfilled is unfulfilling. 

Let them find their own way. 

That said, addressing what happens after you’re gone is important. 

- Who will take over? 
- What will happen to the company? 

Consider talking to your children about having someone managerially competent take over the business. 

Take time to plan thoughtfully because this isn’t only about your business legacy but also about your family’s legacy. 

Don’t take it personally, and be supportive of their choices. 

Remember: the important thing is that they’re happy.  But also make sure your hard work isn’t lost.

#familybusiness #businesslegacy #sellbusiness #business #businesscoach
Millennials, despite being the most educated generation, hold only 4.8% of all wealth, much less than previous generations at the same age. 

This highlights the need for alternative paths to wealth accumulation. Starting their own businesses or joining family ventures could be promising avenues. 

By breaking away from traditional career paths and exploring innovative avenues, Millennials can work towards building a more prosperous future for themselves. 

It's a shift towards self-reliance and resourcefulness in response to economic disparities and evolving job markets.

#millennialwealth #entrepreneurshipjourney #familybusinesslegacy #financialfreedomgoals #wealthbuildingstrategies #generationalshifts #economicadaptation #innovativewealthgrowth #socialmediainsights #financialawareness
Subscribe to the Morning Profit! I’ll launch it on May 24, 2024. A newsletter for business owners looking to boost profits with practical morning habits. Expect actionable tips and inspiring ideas delivered straight to your inbox. #themorningprofit #morningprofitpost #profit #smallbusiness #business
Success often slips away when facing three common enemies; the comfort zone, learned helplessness, and seeking easy ways out. 

To overcome these obstacles, realize that worthwhile achievements require effort. 

Don't let comfort, excuses, or shortcuts hold you back. Take charge now and accept the challenges for true success.

Follow @taydeaburto for more!

#businesscoach #smallbusiness #startuplife #successcoach #businessstrategy #entrepreneurmindset #businessmentor #leadershipdevelopment #growyourbusiness #businesstips #bizcoach #leadershipcoach #businessgrowth #entrepreneurialmindset #businessconsultant #breakthecomfortzone
Don’t wait to invest in you or your business! The moment is now. You don’t want to miss opportunities just because you aren't ready. I have invested in myself and my business even when I didn’t have to, and that has helped me to reach many of my goals and positioned me for bigger and greater things in life. Be Intentional! #investinyourself #personaldevelopment #business #smallbusiness #businesscoach #life
If you want to increase the value of your business before your exit, let’s chat! If you are ready to sell your business, please visit https://www.m1bossacquisition.com to start the process. #sellingmybusiness #business #smallbusiness
Even when things go wrong, keep trying. 

Despite setbacks and sadness, find the courage to believe that a fresh attempt might bring a better result. 

Be the one who refuses to give up, even when it's tough. 

Be the person who keeps on trying!

#keeptrying #nevergiveup #persevere #newattempt #believe #courage #positivity #instaquote #inspiration #motivation
Here are some options if you are going through a divorce and you and your ex are trying to figure out what to do with the business. 

Besides those, 

✅ If you need a mediator
✅ If you need help to add more value to your business before you sell it
✅ If one of you keeps the business and wants to increase sales and profit

Contact me. I can help you out. 

Don’t make the mistake of selling your business for a low price or letting a profitable operation go down. You worked hard to make it happen. 

If, for some reason, you have grown apart, don’t let that stop you from having a profitable exit or continuing to build a business that can be profitable for many more years. Please send me a DM!

#divorce #businessowner #smallbusiness #business
Why investing in yourself is the ultimate investment 

Think about it: when was the last time you invested in yourself? 

20 bucks on a book? 
200 in a course? 
$2000 on a conference? 

On the surface, it sounds frivolous, but it’s actually the best investment you can make. 

Personal development is the foundation of success, both in your work and in your personal life. 

- Learn new skills 
- Unleash your creativity 
- Build your network 
- Improve your mindset Everything starts with you. 

The ROI speaks for itself: 

- More confidence 
- More opportunities 
- More money 
- More happiness 

The best part? You don’t need to invest much. 

Just a little bit, every day. 

Start small and watch the benefits pile up. 

You’re worth it! Thank you, @donaldmiller and @businessmadesimple @storybrand  team, for a very productive and insightful strategy session. I’m grateful for your support, your leadership, and everything you do to provide us with the tools and resources that we need to help our clients thrive in the marketplace. 

#business #smallbusiness #businesscoach #personaldevelopement
Personal growth is a journey where we strive to become better versions of ourselves. 

If you can honestly say you've improved as a person compared to your past self, that's a victory. 

It's about learning from experiences and making positive choices. 

Accepting change and self-improvement leads to a fulfilling life. 

So, celebrate the progress you've made on this journey of becoming a better person!

#personalgrowth #betterme #selfimprovement #journeytochange #positiveliving #mindfulchoices #embracethechange #progressoverperfection #kindnessmatters #celebrateyou
My business partner doesn’t help. So, what now? 

First, it’s time to re-evaluate. 

What are they not doing? 
What are their strengths? 
What are their weaknesses? 

Based on the answers, decide to: 

A. Get them on board 
→ Discuss how their strengths can help 
→ Acknowledge their weaknesses and offer solutions 

B. Realign expectations 
→ Clearly define their roles and responsibilities 
→ Set deadlines and make them accountable 

C. Step back or part ways 
→ Decide the business agreement or compensation 
→ Hire help or find a new partner 

No solution is easy. 

But seeking a resolution will get you out of your rut and back on track. 

Remember: Your business depends on it.

#business #smallbusiness #businesspartner #businesscoach
Burnout is a rite of passage for entrepreneurs. 

“I can do it all” is the mantra entrepreneurs live by. 

I used to do it too. 

But it’s not sustainable or scalable. 

1 key phrase saved my business: “It’s not my problem.” 

Yes. You read that right. 

I don’t mean to abandon responsibility or be rude. 

I mean to delegate and outsource. 

You need a team to scale. 

You need the time to focus on growth. 

Delegating enables you to: 

- Work on the things that matter 
- Grow, learn, and scale 
- Prioritize your energy and mental health 

Ask yourself: “What is not my problem?”. 

Delegate and reignite your passion for your business.

#scale #business #smallbusiness #businesscoach
The 1% rule is about getting better bit by bit every day!

If you make a tiny 1% improvement in your skills, habits, or goals daily, it might not seem like much at first. But over time, all those small changes add up to a big, positive difference.

It's like saving a little money each day - it might not feel like a lot, but in the end, you'll see significant growth.

The idea is that consistent small efforts can lead to impressive achievements, showing how dedication and gradual progress really pay off.

Follow @taydeaburto for more inspiration!

#ProgressEveryday #OnePercentRule #ConsistentGrowth #SmallStepsBigResults #DailyImprovement #HabitsForSuccess #AchieveGoals #DedicationPaysOff #PositiveChange #PersonalDevelopment #SmallWins #IncrementalProgress #SuccessJourney #MindsetMatters #GoalSetting #CommitToGrow #SelfImprovement #PersistencePays #ContinuousImprovement #Success Mindset

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An Angel has been watching my son’s heart progress for 15 years. She saved my son’s life and hundreds more in her career. Blessings! Our journey is unfinished yet, but we are progressing under her watch. Thank you, God! 🙏🏻

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