Business Coach for 7-Figure Business Owners

SDVoyager Interview

Tayde Aburto

May 13, 2020

2 MIN READ

Today we’d like to introduce you to Tayde Aburto.

Tayde, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In 2007, I was researching to learn about the impact of e-commerce on export businesses. It was then when I discover that there was a digital divide between the general market and the Latino market. Latino-owned companies weren’t using the Internet as a business tool as much as their counterparts in the general market. First, I proposed the creation of a Technology Committee to the San Diego County Hispanic Chamber of Commerce, but the leadership at that time wasn’t receptive to my message. I tried again in 2008 with no luck. So I decided in April 2008 to incorporate the Hispanic Chamber of E-Commerce, and I launched the concept in August.

The first members of the association were some of the exporters that I was working with at the time. They were part of my dissertation project to earn my Master’s Degree in Marketing. The first two years were challenging. The business owners didn’t understand the concept that much, the economy was going through a recession, the local Hispanic Chamber wasn’t too excited about us, and some people were criticizing us for starting a new Hispanic business association in town. In the Spring of 2010, I was having second thoughts about the concept, but a year before, I had booked the San Diego Convention Center for a two-day business expo. I was forced to, at the very least, have the event because of the legal commitments that I had signed. We hosted the event, and it was a success. There was such positive energy around the concept after the expo that I decided to keep moving forward. Twelve years later, we are still in business and stronger than ever.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a smooth road. The first two years, we faced a lot of external factors that got us close to quitting. I’m grateful that I had some savings at that time that helped me to deal with the financial expenses the first two years we were in business. That was enough time to show the market that we were a legit concept and that we were in business for good. I never had the intention to create a Hispanic business association, but it just happened.

It took us a lot of time to build credibility and a good reputation in San Diego County, but our hard work and dedication got the job done. Now we are one of the largest Hispanic business associations in the country.

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Tayde Aburto

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The Power of a Morning Routine in Business Success

To generate massive wealth, you need to move beyond just physical effort. 

While hard work is essential, true success comes from aligning yourself with the frequency of your desires. 

Recognize the immense power within you. 

Adopting a "savage mentality"—focused, fearless, and success-driven—can transform your reality. 

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Sometimes the only person you can truly rely on is yourself.

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A tiny adjustment may seem insignificant, but its impact can be profound!

Picture a ripple in a pond a small pebble creates waves that touch everything around it. Similarly, a small change in our habits, choices, or perspective can lead to positive transformations.

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Don't let fear hold you back!

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It's a key to success-accepting constant growth.

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Your competitor is killing it. 

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My daughter’s love changed how I approached my work and improved my business.

Feeling loved makes us more confident, creative, and productive. 

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Resourceful people are like problem-solving wizards!

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Hear me out... 

Goals are important, but they’re only a small part of the journey. 

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Think back to a time you accomplished something big. 

Did the end result live up to all the hype and expectations? 

Probably not. 

The joy came from the process. 

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You're aiming high, and that's awesome!

Every little move you make towards your dreams matters.

Begin with small actions, form habits that match your goals, stay focused, and keep a positive attitude.

Believe in yourself and keep pushing forward- you can do it! #goals #habits

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