Great Deal of Hispanic Chambers of Commerce Need New Leadership

Tayde Aburto

April 19, 2014

5 MIN READ

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In 2007, after conducting an exhaustive research and after experiencing a negative relationship with the local Hispanic Chamber of Commerce, I decided to engage in a task that could lead to build a business association that could be 100% results-driven. My business partners and I held extensive meetings to try to figure out the best way to define a business association that could avoid most of the mistakes and weaknesses of the traditional Hispanic Chambers of Commerce.

After several weeks of work, we decided to found the “Hispanic Chamber of E-Commerce”. The first difficult decision that we had to make was to choose the legal status of the organization. A non-profit was the natural way to go but that would have lead the Hispanic Chamber of E-Commerce to fail on its mission in the long term and we didn’t want that to happen so we moved forward with a private business association at the time. That decision had implications of its own, that meant that we were willing to invest our private resources into a concept that had a very strong social focus. A private organization with a business model that was going to demand a lot of hard work to get to the break-even point and profitability in the mid-term. Thanks to the support of my business partners, we moved forward with the plan. Six years later, after lots of ups and downs, we don’t regret a single bit about the decision we made. Specially now, after seen so many Hispanic Chambers of Commerce go through tougher times than the Hispanic Chamber of E-Commerce and our organization growing by the month.

The Hispanic Chamber of E-Commerce is now incorporated as a Benefit Corporation and its mid-term future is very attractive. I’ll write a post to specifically address that topic soon. Let’s get back to the topic at hand.

Many Hispanic Chambers of Commerce in the country are currently struggling, not just financially but also in terms of credibility and reputation. It is not because of the marketplace conditions or the lack of Hispanic-owned businesses, it is because of the lack of leadership at the Board level. A lot of Hispanic Chambers of Commerce have great staff that can’t move the agenda forward just because at the Board level the leaders can’t get things done. In some locations the members of the Board divided over no good reasons and then ended up creating a new “Hispanic Chamber of Commerce” or “Latino Business Association” or whatever just fuel their egos and to have another lousy business organization in the market. In some situations it has actually worked for the better because the new organization started to get things done.

Many Boards put all of their attention in the Chamber’s bank account. They measure a President’s and staff performance based on how much money they can collect from sponsors, events, membership and grants not by how many programs and/or initiative they roll out to help the business community or anything that positively impacts the growth and development of the members that they represent. Because of that, many Hispanic business owners are not interested in join their local Hispanic Chamber or participate with them at any level. That’s one of the reason why some of the top Hispanic markets in the country have Hispanic Chambers of Commerce with less than 1,000 members and Hispanic Chambers with 1,000+ members but with very low membership engagement.

This is a situation that has to change sooner than later because the Hispanic business community is growing at a fast pace, 3.2+ million Hispanic-owned businesses in the U.S. depend a lot on their local Hispanic Chamber of Commerce to address a lot of the issues that have a negative impact on their performance.

Let’s not forget that a chamber of commerce is an organization of businesses seeking to further their collective interests, while advancing their community, region, state or nation. Business owners voluntarily form these local societies/networks to advocate on behalf of the community at large, economic prosperity and business interests.

A Chamber of Commerce is not an entity that can’t be controlled by a small group of folks, in many Hispanic Chambers of Commerce that’s the case. They always select a staff that it is going to play their little game, they don’t care about the business community at large but themselves, they play their cards the best way they can to benefit their personal agendas and they do everything they can to keep political control even when they are not directly serving on the Board. That’s for me weak leadership, business people with no business values and a real shame to the Hispanic business community at large.

If you belong to a Hispanic Chamber of Commerce that it is not representing the interest of the membership at large, take action! Read the by-laws of the organization to learn about the different ways that you can make a change. You can play a real leadership role in your community by questioning the performance of your local Hispanic Chamber of Commerce Board of Directors and staff. It’s not fare that large Hispanic business communities look nonexistent just because the leaders of the local Hispanic Chamber of Commerce are just focused on themselves and their selfish agendas. A lot of their programs and initiatives don’t respond to the needs of the community and they only put together social events to justify sponsorship dollars to make sure that they get those dollars again the following year.

I’m not 100% satisfied with the results that we have accomplished with the Hispanic Chamber of E-Commerce so far because I know that we could be doing way better with more resources but I know that the organization is moving in the right direction. By the way, for the first time in the history of the organization, the Hispanic Chamber of E-Commerce is going to have an Advisory Board. A Board that it is going to be integrated by proactive small business owners truly committed to make a change in their communities.

If you are a Board Member of a Hispanic Chamber of Commerce that it is struggling financially, has a few members and has programs that don’t respond to the needs of the business community please do us all a favor, conduct a real assessment of the situation and take action to move agenda forward. It’s not right to use the Chamber’s resources to just befit your personal agenda.

It’s okay to have personal agendas and interests. It’s not okay to use a non-profit to just benefit yourself.

If you are a member of a weak Hispanic Chamber of Commerce, take action to make your leaders accountable for their actions. Challenge their leadership, organize the members to change things and make sure that new leaders work for all the members and not just for a few. If no one takes action because they are all satisfy with an average Hispanic Chamber of Commerce that’s up to the membership.

If you are a proactive business owner interested in helping the family business sector, join the Hispanic Chamber of E-Commerce. We need people like you helping to build a stronger family business sector in the Hispanic community.

Thank you for taking the time to read this post. Feel free to share your comments, I’m interested to hear your thoughts on this matter.

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Tayde Aburto

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As a new executive board member, I’m committed to strengthening our network of over 4,000 EXATECs in the region. One of our top priorities is reconnecting and growing this vibrant community over the next few years.

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Legacy doesn’t happen by accident. It happens by design.

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Link in BIO: https://tec.rs/EXATECTijuana-SanDiego-LDM-US

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This isn’t just about a scholarship. It’s about breaking cycles, uplifting families, and building the kind of future we all want to see. It’s about what happens when a community of leaders decides to pay it forward.

Here’s how you can help:

Every dollar you give is an investment in human potential. The best part? Your donation is tax-deductible. That means you can make a meaningful impact and receive a financial benefit, too.

Your generosity will directly fund education that empowers one student and every life they’ll touch in the years to come.

Let’s make history together. Let’s become the alumni network known not just for where we studied—but for who we lifted along the way.

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Kendrick Lamar didn’t just win the rap battle—he won the attention war. And last night, I saw it firsthand.

I took my family to his concert—and it was flawless.

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Kendrick’s recent beef with Drake may have grabbed headlines, but what sustained the momentum was something far more strategic:
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As business owners, we can learn a lot from this:

1. Be Clear About Who You Are

Kendrick didn’t try to appeal to everyone. He made a bold statement and stuck with it.

2. Challenge the Norm

He called out the industry, made people uncomfortable—and gained global attention.
Don’t be afraid to say what others won’t. It builds trust with the right customers.

3. Build a Scalable System

That concert? It wasn’t “vibes”—it was process.
Processes create freedom. When your operations run smoothly, you can focus on impact.

4. Create Moments, Not Just Marketing

Kendrick’s team turned a concert into an experience people will never forget.

How can you turn a sale, an email, or a service into something memorable?

5. Stack Momentum

He didn’t stop after one diss track. He kept going—with strategy, story, and precision.

In business, consistency wins. Stay present. Keep publishing. Keep showing up. Bottom line:

Great marketing may get you noticed—but great systems keep you relevant.

Witnessing Kendrick’s performance with my family reminded me that when art meets structure, the results are unforgettable.

Make your business unforgettable.

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Sometimes we trip on a rock. 

Sometimes we fall into a pothole. 

But here’s the magic: 

Every time you pick yourself up, you’re a bit further along. 

Every misstep is a lesson. 

Every failure is a teacher. 

Imagine if you viewed each stumble as a victory dance. 

A dance that says, “I dared greatly. I lived fully. I learned massively.” 

So let’s embrace the journey, rocks and potholes included. 

Because the destination is just a mirage; the real treasure is the dance itself. 

P.S. What “victory dance” did you do recently? #InspirationDaily
#MindsetMatters
#LifeQuotes
#Resilience
#PersonalGrowth
#ProgressOverPerfection
#SuccessMindset
#EmbraceTheProcess
#JourneyNotDestination
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You’re not meant to stay where you are.

Dream bigger. Move faster.

Stretch beyond what you thought was possible.
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Keep moving. Success is chasing you.

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We take on the responsibility of being ambassadors of the values and vision of Tecnológico de Monterrey, promoting continuous growth, innovation, entrepreneurship, and community spirit.

Today, more than ever, we look to the future with the firm conviction to transform lives, empower EXATEC talent, and strengthen the Tec’s name around the world — one connection, one action, one story at a time.

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Time.
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You don’t need more time.
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The ROI is in how you use it.
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That’s what NCRC is all about—training people to turn tension into trust and division into connection.

I’m especially grateful to the San Diego Foundation @sandiegofoundation and Board Member Rafael Castellanos @rafaelcastellanossd for inviting me to this important evening. Your leadership helps build bridges where others see walls.

Let’s keep working to create a world where more conversations end in understanding.

#PeacemakerAwards #NCRC #StoryOfPeace #CommunicationMatters #LiveOnMission #SanDiegoFoundation #Gratitude #BetterTogether
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No one is coming to rescue you.
The opportunity you’re looking for is already inside of you. You just have to act.

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→ Visualize success 
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→ Learn from defeat 
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We’re all faced with this choice, aren’t we? 

Would you rather feel safe or feel alive? The right answer might surprise you.

Comfort whispers sweet promises: 

- Familiarity 
- Safety 
- Stability 

But what about Adventure’s siren call? 

- Growth 
- Novelty 
- Thrills 

Here’s the secret:  You don’t need to choose one and forsake the other. 

The magic happens at the intersection of the two. 

Seek comfort in the familiar ground, then sprinkle in adventure to spice things up. 

Comfort with a dash of adventure. 

Adventure with a sprinkle of comfort. 

Balance, my friends, is the key to a life well-lived. 

So, as you ponder this eternal question, remember: 

In the dance of life, the most graceful steps are often the ones that blend adventure with comfort seamlessly. 

P.S. Which path will you choose today?

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    A Powerful Return to Community and Connection

    Last night, the EXATEC Tijuana–San Diego Association hosted its first post-COVID networking event—and it was long overdue!

    A heartfelt thank you to the 100 EXATECs who registered and an extra special thanks to the 82 who showed up…

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