So many business owners skip over this or even worse never think about it.
They get so caught up in finding new customers they forget about the ones they already have.
HUGE MISTAKE.
The only way to build a profitable and sustainable business is to have customers who keep buying your products long term.
Yes, you need to build a customer base who keep coming back for more and are the first ones to buy your new products
It makes sense, right?
It is far easier to sell to people who have already bought your products and trust you.
Don’t get me wrong, every successful business always has marketing and sales campaigns running in order to gain more market share and scale
But over time you should have a consistent customer base who are buying your products on a regular basis.
This is how you build a sustainable profitable online business.
So how do you build a huge customer base?
You’ll be happy to hear it is rather simple.
Your Customer Experience has to be outstanding!!
The instant your customer enters your ecosystem everything has to run smoothly.
Nobody is going to buy from you again if your payment system is slow or they don’t receive an order confirmation.
You need to make sure everything is set up correctly.
Here is a small checklist of how to create an amazing customer experience.
- Make sure your sales funnel is simple and easy to navigate
- Have an Email Welcome Sequence
- Provide a tracking system
- Be contactable (provide a contact number, email, etc)
- Respond quickly to customers who require support
If you get all your processes & systems running to perfection you will start to see your customer base grow very quickly.
One last thing…….
Keep the human touch, remember people buy from people!
Curious to know…do you have repeat customers?
Let me know in the comments.
