If you have just made the switch to selling online or thinking about it. READ THIS!
So everyone has heard about building a strong online community and why it is so important, but so many business owners really struggle with this.
Here are the top 3 reasons they fail to build a loyal following
- They lack a brand identity.
- They don’t know who their ideal customers are or understand them.
- They don’t have a super attractive offer.
All of those 3 points affect how much money you make each month, and it won’t be very much when you don’t have them all aligned.
So here is how you fix it.
- Create A Brand Identity
This is when you have to be extremely consistent. Your brand voice, tone & image must sound & look the same always. Anything you do related to your brand must follow your brand guidelines. Spend some time creating a solid vision for your brand and mapping out clear guidelines to follow.
- Know Your Ideal Customer
If you want to create super engaging messaging that attracts your target audience you need to know them & understand them. Otherwise, you are just taking a stab in the dark. A good exercise to do is put yourself in your customer’s shoes. What do they want? What are their pain points? What are their desires?
- Create An Irresistible Offer
You need an offer that stops your ideal customer in their tracks. It has to be so good they feel silly not to take it. The best way to do this is to dive deep into their pain points and create an offer that solves them. Make it make sense for them.
If you follow these 3 steps you will quickly build an army of loyal fans who become repeat customers.
Hope this gave you some actionable steps that you can take today.
