Business Coach for 7-Figure Business Owners

Historical moment for the Latino community – 2010 and beyond…

Tayde Aburto

October 24, 2010


Last September I had the opportunity to meet a person I wanted to meet since early 2009, Fernando Espuelas. Thanks to the Hispanic Business Showcase my dream came true. Fernando delivered a great speech at the event. A very positive and meaningful message that I want to share with you in this post. If you don’t have time to watch the 29 minute video, please read below some of the highlights of his speech. We, the U.S. Latino community, have a very important responsibility that can’t be taken slightly. A responsibility of playing a leadership role in the future of our country.

You already know all the stats: Latinos are the largest minority group in the USA, the U.S. Latino market continues to present tremendous growth opportunities, etc. So I’m not going to spend much time trying to convince you about the importance of the Latino market in the U.S. I’m just going to share some basic numbers of the top DMA’s in the country according to Geoscape before we move on:


Total Population (2009): 17,595,237
Hispanic Population (2009): 7,881,105
Total Population – Estimated (2014): 18,120,622
Hispanic Population – Estimated (2014): 8,419,831
Annual Household Expenditures Total: Overall Aggregate – 2009 (in 000s):
Annual Household Expenditures Total: Hispanic Aggregate – 2009 (in 000s):


Total Population (2009): 20,827,367
Hispanic Population (2009): 4,407,564
Total Population – Estimated (2014): 21,016,685
Hispanic Population – Estimated (2014): 4,632,116
Annual Household Expenditures Total: Overall Aggregate – 2009 (in 000s):
Annual Household Expenditures Total: Hispanic Aggregate – 2009 (in 000s):


Total Population (2009): 6,088,439
Hispanic Population (2009): 2,068,760
Total Population – Estimated (2014): 6,696,232
Hispanic Population – Estimated (2014): 2,397,462
Annual Household Expenditures Total: Overall Aggregate – 2009 (in 000s):
Annual Household Expenditures Total: Hispanic Aggregate – 2009 (in 000s):


Total Population (2009): 9,823,067
Hispanic Population (2009): 1,986,536
Total Population – Estimated (2014): 10,158,979
Hispanic Population – Estimated (2014): 2,199,654
Annual Household Expenditures Total: Overall Aggregate – 2009 (in 000s):
Annual Household Expenditures Total: Hispanic Aggregate – 2009 (in 000s):


Total Population (2009): 4,242,084
Hispanic Population (2009): 1,972,614
Total Population – Estimated (2014): 4,320,722
Hispanic Population – Estimated (2014): 2,121,584
Annual Household Expenditures Total: Overall Aggregate – 2009 (in 000s):
Annual Household Expenditures Total: Hispanic Aggregate – 2009 (in 000s):

Source: DMA ranks are provided by Geoscape and are based on 2008-2009
data. I found the stats at the “Hispanic Market Overview – 2010” report. To get the full version, please click here.

Being that said, let me share some of the points made by Fernando Espuelas:


“We are moving into a new era in the U.S.A., an era that is much more diverse, an era that is challenging, an era that is going to create tremendous amount of anxiety for many people”…”You are seeing that politically across the whole nation.”…

“The historical content should not be that surprising because this has happened since the beginning of the country…”

“…this moment in time, with this demographic change, creates anxiety- tremendous anxiety!…in some places, the arrival of Latino immigrants is worrisome…”


“…Latino leaders and Latino business people have a particularly high responsibility to the U.S.A…we have to be an example, an icon to the rest of society, to Latinos and non-Latinos alike.”


“…Latinos are the least educated ethnic group in the U.S.A….we have the lowest rate of High School graduates of any ethnic group, we have the lowest rate of University graduates on any group…”

“…we can make any excuses but, how can we actually expect as a country, as Americans, to become a global powerhouse over the next 100 years when in the second largest city on the U.S.A. we are creating poverty every single day we failed Latino kids?”


“…A lot of Latino activist tell us that we are “victims”, “no one hears us”, “no one understands us”, “there is a massive conspiracy against us”, “there is a massive racism against us”…of course there is racism! Benjamin Franklin was a racist against Germans. Racism is a fact of life, a fact of humanity but not an excuse.”

“…What are we doing in our own community to make sure that we are successful, that we are successful to our country?”

“…to protest for all sorts of things doesn’t do much for our community. Protests just perpetuates the idea that we are powerless, that we are victims, protests communicate to non-latinos that we are not part of the fabric of the democratic system…”

“…when we are being called upon to fulfill a historical destiny to push forward the country, can we look ourselves in the mirror and say that we are doing everything possible to fulfill that mission?”

“…at this point in time, we have to take a leap and that leap is not an easy leap to take because what it implies is that we assume responsibility for the future of our community, our country, the future of the political system and the future of capitalism…”

“…we, Latinos, are naturally an entrepreneurial group of people. We take risks…within us we have what is required to fulfill that historical mission…we have to engage in a way that we haven’t done before…”


“…Latino business owners can’t be just a business person making money, Latino business owners have to be something much bigger, they have to be leaders!”

“…we have the human capital…we have the possibility to connect, communicate, share ideas and information in a way that allows us to drive the creation of human capital, to leverage human capital…”


“…start to understand what role can you play in an active way in the community where you live or do business in…”

“…it’s no longer acceptable to define business as simple as making a profit, your business must also serve a social need. Your business has to have an orientation of serving people in some fashion (e.g.: Internship program, provide resources to your local schools, etc.)

“…we are making history, we can affect history, we can be authors of our own faith!…”

“…recognize problems, diagnose them properly, understand the role you have to play in making sure that the history that you are going to write is a positive one…”

“…every revolution in the history of men started in the head of one person…”

“…we, Latinos, can change the future of the country in a positive way…”

You can watch Fernando’s speech here.

I truly enjoyed Fernando’s speech. I agree pretty much with everything he had to say. I’m trying to make a positive change in the community I live in. I have accepted the responsibility that Fernando talks about in his speech. I’m facing a lot of barriers in the way but my motivation to make things happen is bigger than the negative forces that try to keep me at the same level that they are in. I’m trying very hard to make positive things happen for my family, friends and my community and if God allows me, I will make them happen. Have you started to take the path that will lead you, your family and community to success? I have.

Check out my profile on Google+:
Tayde Aburto

Picture of Tayde Aburto

Tayde Aburto

Featured Posts

Tayde Aburto

June 10, 2024

How to Plan Your Profit Goals Before Breakfast

Tayde Aburto

June 7, 2024

Harnessing the Quiet Morning Hours for Strategic Planning

Tayde Aburto

June 5, 2024

Profit-Boosting Breakfast Meetings: How and why

Tayde Aburto

June 3, 2024

Automating Morning Tasks for Efficient Business Operation

Tayde Aburto

May 31, 2024

The Power of a Morning Routine in Business Success

Making up your mind can be a powerful catalyst for positive change.

When you decide to focus on a goal or shift your perspective, it sets a course for favorable outcomes.

It's like steering a ship; once you choose a direction, the currents start working with you.

Your mindset shapes your actions, influencing the choices you make and the energy you put into your endeavors.

Rather than being passive, making your mind empowers you to actively shape your reality.

It's a mindset shift that invites opportunities and solutions, aligning circumstances in your favor.

Remember, it's not about controlling everything, but about embracing the power of choice and resilience.

Making your mind is like flipping a switch, illuminating new paths and possibilities that lead you towards success and fulfillment.

Follow @taydeaburto for more!

#mindsetmatters #positiveshift #mindpower #goaloriented #choosetosucceed #mindfulchoices #empoweryourself #businesscoach #bizcoach #businessconsultant #businessmentor #smallbusiness #businessowner #businessdevelopment
To generate massive wealth, you need to move beyond just physical effort. 

While hard work is essential, true success comes from aligning yourself with the frequency of your desires. 

Recognize the immense power within you. 

Adopting a "savage mentality"—focused, fearless, and success-driven—can transform your reality. 

It’s not about your intelligence or the sheer amount of work you do. 

The key is in tuning into the energy of what you wish to achieve. 

Envision your goals, immerse yourself in the feeling of already having them, and assume they are within reach. 

This mindset shift can propel you from your current state to immense wealth. 

So, let go of fear, embrace the success mindset, visualize, believe, and feel your desires into existence.

Follow @taydeaburto for more!

#wealthmindset #successfrequency #manifestwealth #mindsetshift #visualizeandachieve #successmentality #tapintofrequency #fearlessmindset #attractsuccess #believeandreceive #abundancevibes #createyourreality #savagementality #mindsetiseverything #highvibration
🇬🇧 Vibe 💂🏻‍♀️ #uk #london #london🇬🇧
Sometimes the only person you can truly rely on is yourself.

It's a powerful realization that underscores the importance of self-reliance and self-resilience.

Ultimately, you have the ability to be your own savior, navigating challenges and finding strength within.

Follow @taydeaburto for more!

#beyourownhero #selfreliancejourney #ownsavior #innerstrength #navigatingchallenges #resilientme #resilience #selfempowerment #solonavigator #inwardcourage #myownsupport #solestrength #realestate #standupforyourself
Do you ever feel excited when you make money or achieve success? 

It’s common to focus on making money and feel a rush from it. 

But maybe you're chasing wealth or status for the wrong reasons. 

True excitement comes when you pursue what makes you feel alive and passionate. 

When you follow your true interests, money and success naturally follow. 

Celebrate your wins, but also enjoy the journey. 

The real joy comes from doing work that excites you. 

Start transforming your life by finding joy in your work. 

Follow @taydeaburto for more insights!

#liveyourpassion #findyourjoy #chaseyourdreams #lovewhatyoudo #successmindset #enjoythejourney #passiondriven #doitforthelove #joyintheprocess #pursueyourpassion
My business partner doesn’t take risks. #riskmanagement #risktaker #businesspartner #smallbusiness
A tiny adjustment may seem insignificant, but its impact can be profound!

Picture a ripple in a pond a small pebble creates waves that touch everything around it. Similarly, a small change in our habits, choices, or perspective can lead to positive transformations.

Each small change is a stepping stone towards a more significant collective impact, reminding us that even the tiniest actions matter in creating positive change.

#impactfulhabits #tinychangesbigimpact #spreadkindness #ecofriendlyliving #inspirechange #bizcoach #businessgrowthexpert #businessmentor
Don't let fear hold you back!

When you feel scared, it's like being uncomfortable. But here's the key - get used to feeling uneasy.

Be brave, don't let fear stop you from reaching your goals. Sometimes, you have to step into the unknown to succeed.

Facing challenges helps you become stronger. So, instead of avoiding discomfort, welcome it. This way, you grow and become better.

So, turn fear into a tool for positive change. Break free from it, get used to feeling uncomfortable, and see how you can achieve amazing things.

Follow @taydeaburto for more!

#befearless #embracediscomfort #challengeyourself #goalgetter #unleashpotential #comfortzoneexit #fearlessjourney #growthroughdiscomfort #facechallenges #positivechange
The journey of self-improvement is like an endless game with surprise levels.

Just when we conquer one, a new challenge appears.

It's a key to success-accepting constant growth.

Imagine a video game where each victory opens a door to another level.

Life operates similarly. The secret is enjoying this ongoing process, not fearing it.

Success isn't a final destination; it's the continuous commitment to evolving.

It's about mastering one level and eagerly facing the next.

So, let's appreciate the rhythm of improvement, understanding that the pursuit of our best self is an enduring adventure, not a finite achievement.

#bizcoach #businesscoach #businessadvice #helpfulinsights #betteroutcomes #productivestrategy #positiveguidance #successfocus #smartchoices #effectivehelp #encouragechange #supportiveadvice
Your competitor is killing it. 

What’s the plan? 

First, could you stop comparing? 

Second, study. 

- What are they doing? 
- What makes them unique? 
- What are their weaknesses? 

Third, differentiate. 

- Brand yourself differently 
- Find a niche 
- Position yourself in a way they can’t 

Fourth, innovate. 

- Improve a process that they’re overlooking 
- Add features to your product 
- Create a complementary service 

Finally, I want you to please persevere. 

- Success is a process 
- You’ll stumble 
- But with the right mindset, success can be yours too

#business #smallbusiness #businessstrategy #businesscoach
The Morning Profit Podcast is coming this summer. Stay tuned! If you haven't subscribed to the Morning Profit Post, please click the link in my Bio. #MorningProfit #MorningProfitPost #MorningProfitPodcast #Profit #Business #SmallBusiness #Entrepreneur
Every goal you have, every dream you chase, it's normal to feel like you're never fully ready or that the timing isn't perfect.

But here's the secret: there's no perfect time.

Every moment is the right moment because it's the moment you have.

If you truly want something, you just have to go for it.

Don't wait for the stars to align or for everything to be perfect.

Take that step, even if you're nervous or unsure.

Because in the end, it's the action that counts, not the perfect timing.

So, go ahead, chase your dreams now!

#justdoit #seizethemoment #nofear #dreamchaser #makeithappen #carpediem #goafterit #everymomentcounts #dontwait #chaseyourdreams #businesscoaching #startuplife #hustleandgrind
#instagoals #nowornever #entrepreneurmindset
#successcoach #entrepreneurialspirit #biztips #growyourbusiness #leadershipdevelopment
#innovateandcreate #buildyourlegacy #businessmentor
My daughter’s love changed how I approached my work and improved my business.

Feeling loved makes us more confident, creative, and productive. 

We can take risks and make decisions that might terrify us otherwise. 

We’re also more resilient when faced with failure. 

So, let this be a reminder to take a step back and appreciate the love in your life. 

Because when you feel loved, you can conquer the world.

#life #daughterlove #fatherdaughter
Resourceful people are like problem-solving wizards!

It's not about having everything you need; it's about making the best of what you do have. 

Being resourceful is like being a crafty detective, always ready to make things work with what's available.

It's about finding clever ways to tackle challenges without a lot of fancy tools.

Follow @taydeaburto for more!

#beresourceful #problemSolver #lifehacks #creativeLiving #resourcefulmindset #makingitwork #everydaymagic #simpleSolutions #craftyLife #embracethechallenge #bizcoach #businessplanning #businessdevelopment
If you’re only focusing on achieving your goals, you’re doing it wrong. 

Hear me out... 

Goals are important, but they’re only a small part of the journey. 

It’s the messy, unpredictable, and often frustrating path that leads to success. 

Think back to a time you accomplished something big. 

Did the end result live up to all the hype and expectations? 

Probably not. 

The joy came from the process. 

The late nights. 
The early mornings. 
The fails and the wins. 
The people you met. 
The lessons you learned. 

The destination itself is simply a byproduct of the time you invested in the journey. 

So, if you’re feeling discouraged or stuck on your path to success, remember that the destination isn’t everything. 

It’s the journey that shapes you, and makes it all worthwhile.

#business #businessgoals #lifegoals #newgolfer #puttingdrills








2K+ Followers


6.1K+ Followers


11K+ Followers


6K+ Followers


5.7K+ Followers

Subscribe to
our newsletter

Stay up to date with the latest business and life insights. Subscribe to our newsletter for exclusive content and expert tips delivered straight to your inbox.

Morning Profit Post

Expect actionable tips and inspiring ideas delivered straight to your inbox!

    We won't send you spam. Unsubscribe at any time.