Most marketing agencies sell you dreams.

As a Fractional CMO, I sell uncomfortable truths.

And here’s one most business owners don’t want to hear:

Your marketing ROI isn’t broken.

Your expectations are misaligned with strategy, math, and market reality.

Let me explain.

• The owner wants 10x ROI
• The market realistically supports 3x
• The agency delivers 2.5x

That’s not failure.

That’s misalignment.

The issue usually isn’t the agency.

It’s the strategy, positioning, budget allocation, or timeline.

This is where I come in.

As a Fractional CMO, my role isn’t to “run ads.”

My role is to:

• Set realistic growth targets
• Align budget with market conditions
• Architect the right funnel and messaging
• Build or recruit the right agency for your stage
• Hold everyone accountable to performance

Here’s another truth:

Good agencies optimize.
Great agencies scale.
Elite agencies transform.

But none of them skip the foundation.

The first 90 days?

You’re paying for:

• Data collection
• Market validation
• Offer refinement
• Messaging clarity
• Funnel infrastructure

That’s not wasted time.

That’s strategic groundwork.

The next 90 days?

• Data compounds
• Messaging sharpens
• CAC stabilizes
• ROI becomes predictable

But most businesses quit before compounding begins.

They want:

• Instant wins
• Viral campaigns
• Overnight ROI

That’s not marketing.

That’s gambling.

Real ROI is built through:

• Clear positioning
• Multi-channel architecture
• Consistent execution
• Ruthless data analysis
• Strategic patience

Sometimes I help companies fix their internal marketing.
Sometimes I recruit and structure the right agency partnership.
Sometimes I tell them they’re not ready to scale yet.
Because my job isn’t to make you feel good.

My job is to make your marketing profitable.

Stop chasing magic bullets.

Start building compound systems.

That’s where real ROI lives.

And that’s what I’m hired to build. #fractionalCMO #marketingconsultant

Some of the hardest people to help are successful business owners who’ve hit a plateau.

Why? Because success has a sneaky side effect: ego.

When a business owner has figured a lot out on their own, it’s easy to believe, “I already know this.” So when new strategies are presented, they get minimized, dismissed, or labeled as “too basic.” Not because they don’t work—but because limited beliefs block innovation and execution.

Here’s the truth: You don’t need to reinvent your business to grow it. You need to model what already works.

The fastest path to growth is borrowing proven frameworks from people who’ve already solved the problems you’re facing. That’s why books like How to Grow Your Small Business are so powerful. They remove the guesswork, simplify decisions, and give you a clear plan instead of more noise.

If you want to increase your revenue this year, start there.
And if you want help applying those ideas to your business—so they actually turn into results—reach out. I’d be glad to help. #businesscoach #smallbusiness #businessowner

Financial education changes lives - and legacies. We are helping people increase credit scores, access better financial products, navigate small business loans with confidence, build savings, make smarter money decisions, and break generational cycles. DM me if you or anyone you know needs help with any of the above. 🙌🏻 #tufuturofinanzas #financialliteracy

Give first, receive more. A productive day at Telemundo’s studios today. @tufuturofinanzas #tufuturofinanzas #finances

Motivation isn’t what you think.

It’s not some magical energy boost.

It’s simply the byproduct of alignment.

When what you want and what you do match up?

That’s when magic happens.

Stop trying to force motivation.

Start finding alignment.

That’s where the real power is.

#alignment #entrepreneur

Not all business networking events are created equal. The ones hosted by the Hispanic Chamber of E-Commerce - HISCEC and @GenteConnect are special. Stay tuned for the 2026 Agenda! 🙌🏻 Join now https://hiscec.com DM me “EVENTS” if you want to get on my VIP list. #sandiego #business #smallbusiness #networking #HISCEC #GenteConnect

Gratitude gives your commitment meaning.

When you’re truly grateful for where you are,
You show up differently for where you’re going.

Commitment without gratitude feels heavy.
Gratitude without commitment lacks direction.

But together, they create unstoppable momentum.

The last day of the 2025 @coachbuilder Summit was both tactical and motivational — a reminder that clarity fuels purpose. We made it clear what our commitment is:
to keep our purpose-driven mission moving forward,
to lead with intention, and to help more people grow through what we’ve learned.

Grateful for the journey, the lessons, and the vision that keeps expanding. Thank you @donaldmiller, @laurahiggins, and @johnoleary.inspires for everything you taught us 🙏.

#Gratitude #Commitment #CoachBuilderSummit #FairwayMindset #PurposeDriven #EntrepreneurSpirit #LegacyBuilder #FaithInAction #BusinessMadeSimple #TrustTheProcess

Day 1 & 2 at the 2025 Coach Builder Summit! @coachbuilder I’m grateful for the opportunity to keep learning from one of the best business coaches in the country, @donaldmiller, and his excellent network of experts.

There’s no better investment than the one you make in yourself. Personal development isn’t a cost—it’s a catalyst: every new skill, mindset shift, and connection you build compounds into something powerful.

Surround yourself with people who inspire you, challenge you, and share your belief in growth. Because when great minds connect, transformation happens.

#CoachBuilderSummit #PersonalDevelopment #GrowthMindset #InvestInYourself #BusinessCoaching #Leadership #LegacyBuilders #coachbuilder #storybrand #businessmadesimple #donaldmiller

Hispanic 100 Gala #gala #hispanic100

Twelve years ago, I walked into my first @theushcc National Conference not knowing the impact it would have on my journey. I thought I was attending another event. What I found was a community.

Over the years, this conference has become more than a date on my calendar. It has been a place where ideas turn into opportunities, where strangers become friends, and where friendships turn into partnerships that drive real impact.

Every conversation, every workshop, every handshake has added a layer of growth to my life and business. The knowledge I’ve gained from leaders across the country has sharpened my perspective, and the connections I’ve made have opened doors I never imagined possible.

I’m deeply grateful for the USHCC and the role it has played in uniting and empowering Hispanic business owners, executives, and entrepreneurs. This community continues to inspire me and reminds me why we do what we do — to build businesses that strengthen families, create jobs, and energize the American economy.

Here’s to 12 years of learning, growing, and connecting — and to the many more ahead.

Special thanks to @delta for flying me to Atlanta, @hyatt for its hospitality, and @uber and @lyft for driving me around town.

#USHCC #Entrepreneurship #BusinessGrowth #Leadership #Networking #Legacy

It was great meeting Lawrence Cunningham today. Thank you @alexmv_tgr and @morgan.stanley for the invitation. Cunningham’s two dozen books include The Essays of Warren Buffett, which Cunningham self-published into an international best-seller that he has arranged for translation into a dozen languages.

An influential thought leader in both value investing and corporate governance, Cunningham’s other notable books include Quality Investing (long time best seller with AKO Capital), The AIG Story (with Hank Greenberg) and Margin of Trust (which Warren Buffett singled out for special mention in his 2020 letter to Berkshire Hathaway shareholders).

Cunningham ​advises companies, boards and shareholders, for many years as the founder of Quality Shareholders Group and as special counsel at Mayer Brown LLP. He has served on numerous corporate boards, of both private and public companies, including Markel Group (New York Stock Exchange) and Constellation Software Inc. (Toronto Stock Exchange).

Cunningham is the Director of the John L. Weinberg Center for Corporate Governance at the University of Delaware. He is a Trustee of the Museum of American Finance and a member of the Editorial Board of its flagship publication, Financial History. #businessleader #author

Fun time with my son supporting our @houstontexans 🤘🏻 against the Rams. Tough loss! We will get our first W at home against the 🏴‍☠️. #texans #houstontexans

Revenue ≠ Wealth

Your P&L might look great… But is your balance sheet actually building wealth?

Too many business owners brag about revenue or profit margins but never track their net worth. The truth is, a profitable business today doesn’t guarantee financial security tomorrow.

The real measure of success isn’t just profit—it’s assets that grow whether you’re working or not.

Don’t just chase income. Build wealth that lasts.

Think beyond profit. Think prosperity for generations.

#BusinessGrowth #WealthBuilding #GenerationalWealth #Entrepreneurship

✅ Earn it
✅ Build it
✅ Grow it

Loyalty is like a bank account:

Every good interaction = deposit
Every broken promise = withdrawal

The balance matters more than the transactions.

Building loyalty is slow work.

It’s a choice people make every single day.

And here’s the thing nobody tells you:

TRUE LOYALTY costs zero dollars.
But it’s the most expensive thing to lose.

Think about it. #loyalty

Why wealth disappears in one generation. #wealth #family #business #generationalwealth