Business Coach for 7-Figure Business Owners

Google pushing to get more Latino-owned Businesses Online

Tayde Aburto

December 13, 2012

2 MIN READ

 

Google-OnlineGoogle Inc. is expanding its push to help more small businesses get online, this time en español. The Internet search giant held a free seminar Tuesday to teach Latino business owners how to create and manage their websites and promote their businesses.

At a production studio in Los Angeles’ warehouse district — transformed for the day with colorful chairs and candy jars — Google employees explained in Spanish how to register domains, set up Google Alerts and use tools such as Google Calendar and Google Docs. Among those at the seminar were handymen, travel agents and insurance brokers.

“I have had many clients ask me if I have a website,” said Alejandro Gerakos, 34, a West Covina makeup artist who works for independent film studios. Gerakos, who said she didn’t see the importance of being online before, hopes the website will help her draw more local referrals and make her less reliant on work that requires travel. Her contract work often sends her as far as San Diego or San Francisco.

The Los Angeles event was only the second time Google has presented the program, launched in 2011, in Spanish. A similar event was held in Miami last week. It’s the latest effort the company has made in a push to increase its presence in the expanding Latino market. Read the full story here.

I got very excited when I read this story at the L.A. Times. Four years ago we had the vision to create an organization that could focus on promoting the use of the Internet as a business tool and that’s how the Hispanic Chamber of E-Commerce was born. The growth of the organization has been organic, we haven’t had the resources to promote HISCEC’s mission and its community but it keeps growing month by month one business at a time. I’m happy to see that Google is taking the initiative to connect micro and small Latino-owned businesses. Our community needs that. There are hundreds of thousands of Latin-owned businesses that don’t have a presence online but they do have great products and services to offer.

Marketing is one of the biggest challenges faced by Latino-owned small businesses so to give them the opportunity to promote their businesses online is huge. Google got it right! They know that it is vital for our economy to help Latino-owned business to have a strong presence online. About a year ago, we put together what we called the Hispanic e-Business Initiative to show the reasons why it is important to foster the adoption of Internet business tools to enhance the competitiveness of Latino-owned businesses. The more competitive Latino-owned businesses are, the bigger the impact they will have in the communities where they operate.

So big-shout out to Google and its Get Your Business Online Initiative now focused on helping Latino-owned businesses to get online. I can’t wait to see what’s going to happen in the next few years. It looks like one of my dreams will come true: To see the majority of the Latino-owned micro and small businesses online.

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Tayde Aburto

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Next time you are in the Paso Robles area, stop by @jackcreekfarms. Jack Creek Farms is a small, fifth-generation family farm nestled in the coastal foothills of Central California, 6 miles west of Templeton and Paso Robles. The farm's stand is directly off scenic Highway 46 West, in the heart of San Luis Obispo County wine country. My family and I stop by whenever possible to get honey and other great products they sell. Thank you, Becky and family, for your hospitality. Support small businesses! #jackcreekfarms #honeytasting #pasorobles #travelpasorobles #visitcambria
Today's actions shape tomorrow’s outcomes. 

The choices we make now set the path for our future. 

Opting for progress over procrastination helps us achieve our goals, while procrastination holds us back. 

Focusing on our tasks rather than giving in to distractions allows us to be productive and move closer to success. 

Prioritizing learning over leisure enhances our skills and knowledge, paving the way for better opportunities.

Each small, consistent effort we put in today builds the foundation for a successful and fulfilling future. 

Making conscious, positive choices now means our future self will enjoy the benefits and be grateful for the decisions made today.

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Scale like a fine wine 🍷 

More than just a drink, wine inspires the art of scaling. 

Wine entrepreneurs understand that you don’t uncork  A) The vineyard → B) The bottle  you have many steps in between A and B. 

✅ A great growing season 
✅ Perfect fermentation conditions 
✅ Careful aging 
✅ Expert blending 

All to ensure the perfect bottle of wine arrives at your table. 

Scaling is the same. 

First, you must plant the vineyard. This is the foundation: 

✅ Identify your audience 
✅ Define your mission 
✅ Solve a unique problem 

Then refine the production process: 

✔️ Delegate 
✔️ Automate 
✔️ Outsource 
✔️ Systemize 

You’ll need an expert blender: 

✔️ Hire a team 
✔️ Collaborate 
✔️ Partner 

Patience pays off: 

💰Test 
💰 Measure 
💰 Iterate 

In the end, scale is more than just pouring from the bottle. It’s the perfect bottle, from the perfect vineyard, at the perfect time. 🍇🍾 

If you ever want to experience successful wine entrepreneurs, visit Paso Robles, CA wine country. There are more than 200 #wineries in the area. I stopped by @jdusiwines yesterday and had a nice time. 

Cheers to your scaling efforts! 

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Trying is more than just an action; it's the pathway from where you are now to where you want to be. 

If you don't try, you'll never discover what's possible. 

Taking the first step is crucial. 

Start with an attempt, learn from it, make improvements, and try again. 

This cycle of trying, learning, and improving is essential for growth and success. 

Without it, you'll stay in the same place, never knowing what you could achieve. 

So, begin your journey, keep trying, and repeat the process until you reach your goals.

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Have you ever told yourself you're not ready? 

Not ready to start your business, quit your job, or take a big step? 

Here's a truth: just go for it. 

You are more prepared than you think. 

The magic happens when you dive in before feeling ready. 

You'll surprise yourself with what you can achieve. 

Waiting for the perfect moment means waiting forever. 

That fear you're feeling is just pretending to be logic. 

Trust yourself to figure things out as you go.

Stop waiting and take action now. 

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When you focus on building aspects of yourself that no one can snatch away, like your mindset, character, and personality, you become a force to be reckoned with. 

Your mindset is your outlook on life, your character is your moral compass, and your personality is what makes you unique. 

These qualities are like armor, protecting you from setbacks and criticisms. 

When you invest in them, you become unstoppable because they're deeply rooted within you, guiding your actions and decisions. 

No matter what challenges come your way, these strengths will help you navigate through them with resilience and grace.

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Don’t overreact!

Jot this down on a sticky note. 

When someone upsets you or even when you’re super excited, try not to overreact.

Why? Because people trust those who stay calm and composed. 

Overreacting shows others that you might not have control over your emotions. 

By keeping your cool, you’ll notice a big positive change in how others see you. 

So, how do you manage your emotions in tough times? Share your thoughts and experiences in the comments below!

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Laziness often comes from not feeling a deep connection or urgency. 

Imagine facing something dire, like the devil chasing you or the chance you might die tomorrow. 

This intense pressure can push you to do amazing things. 

To combat laziness, set strict deadlines and remind yourself of potential losses, like losing your job or health. 

These thoughts can motivate you to act and reach your goals. 

What's your biggest challenge in overcoming laziness? Share your thoughts in the comments, and let's work on it together.

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Life is all about how you see things. 

What you might think of as trash could be valuable to someone else. 

What feels like a setback to you might inspire someone else to keep going. 

What you see as a weakness could be a strength to another person. 

By changing the way you look at things, you can change your life. 

When you start to see challenges as opportunities and your flaws as unique strengths, everything changes for the better.

Flip your view, and you'll find new paths and possibilities in every situation.

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Since the late 19th century, the Royal Observatory has been the historic source of the Prime Meridian of the world, Longitude 0° 0’ 0’’. 

The world prime meridian marks the divide between the eastern and western hemispheres.

Before this, almost every town in the world kept its own local time. There were no national or international conventions to set how time should be measured. However, with the vast expansion of the railway and communications networks during the 1850s and 1860s, the worldwide need for an international time standard became imperative.

The Greenwich Meridian was chosen to be the Prime Meridian of the World in 1884. Forty-one delegates from 25 nations met in Washington DC for the International Meridian Conference. By the end of the conference, Greenwich had won the prize of Longitude 0º.

I visited the remarkable place that gave Greenwich Mean Time (GMT) to the world. 

Time is the most valuable currency in business. 

You can get more money, more resources, more connections. 

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Every successful business owner I know honors their own time. 

They know time well spent is worth more than wasted money. 

Invest your time in things that align with your goals: 

- Building relationships 
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- Focusing on high-leverage activities 

Entrepreneurship is a journey that requires smart time management. 

You don’t need to do more. 

You need to do what moves the needle. 

Do you value your time enough?

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It’s not just in your head.  Gratitude grows with traveling. 
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✔️ Meet new people and cultures 
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✔️ Experience personal growth 
✔️ Face new challenges 

In turn, you’re more likely to: 

✔️ Appreciate what you have at home 
✔️ Develop a more positive outlook 
✔️ Practice mindfulness 
✔️ Nurture relationships 

Travel teaches you to be thankful - for both the good and the bad. 

What’s a travel experience that you’re thankful for?

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Being busy isn't always the problem; it's about deciding what's most important to us and using our time for those things. 

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Stress often comes from living a life shaped by others’ expectations and not your own choices. 

If you wake up feeling overwhelmed by pressures and demands that you didn’t set for yourself, it’s time to rethink and express what you truly want. 

Redirect your energy towards activities that excite you and align with your dreams. 

When you’re engaged in meaningful work that supports your future, stress fades. 

But if you’re stuck doing something you dislike because of past commitments, renegotiate those terms. 

Sometimes, the solution isn’t doing less but focusing more on what truly drives you forward.

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Thinking like a victim is like carrying around a dark cloud. It makes you feel like everything bad is happening to you, blaming others or luck.

But if you change that thinking, it's like stepping into the sunshine. You realize you can control your story.

Challenges become chances to learn and grow. When you stop thinking like a victim, you take charge, and life becomes more about what you can do, not just what happens to you. 

Follow @taydeaburto for more!

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Don’t let negative thoughts and challenging circumstances dictate your life. 

Seize control and actively pursue financial opportunities, even in adversity. 

Empower yourself to overcome obstacles and seek possibilities that align with your aspirations. 

Your future should reflect your dreams, not your fears. 

By breaking free from limiting beliefs and taking decisive action, you can navigate difficulties and shape a path that fulfills your vision. 

Have resilience, be proactive, and keep moving forward to create a life that resonates with your true potential and desires. 

Your journey to financial freedom starts with the choices you make today.

Follow @taydeaburto for more inspiration!

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