Business Coach | Grow Your Business

Estrategia de Negocio: Precio vs Valor Agregado

Tayde Aburto

April 6, 2017

2 MIN READ

Los pequeños empresarios siempre están pensando en ideas que les ayuden a incrementar sus ventas. Por lo general, una de las primeras ideas que les vienen a la mente es disminuir el precio. Yo debato mucho esa estrategia porque no creo que es lo mas apropiado en el largo plazo.

Cuando nosotros comenzamos la Cámara Hispana de Comercio Electrónico ni siquiera cobrábamos por membresía. Teníamos el directorio abierto y lo único que nos importaba era que se registraran los negocios en el directorio.

Eso nos puso en una situación muy difícil. Si logramos la tracción que buscábamos pero a un muy alto costo. Creo que pudimos haber hecho dos a tres cosas diferentes. Pero bueno, de todo se aprende.

En cuanto comenzamos a cambiar el modelo de negocio de la organización, comenzamos a pensar en oportunidades que ayudaran a generar mas flujo de efectivo y mayor penetración en el mercado. También esa parte del proceso fue a prueba y error.

Así fue como llegamos a 2014 cuando decidimos cambiar la estructura legal de la organización y hacer otros cambios de fondo que nos permitieran posicionar a HISCEC en el nivel que nosotros siempre habíamos imaginado.

Fue hasta 2015 cuando por fin pudimos comenzar a implementar los cambios trabajados en 2014. Los resultados se comenzaron a ver inmediatamente. Eso no solo permitió que incrementáramos nuestro flujo de efectivo sino que también nos permitió servir mejor a nuestros miembros y clientes finales de nuestros servicios.

Así que mi recomendación para los dueños de negocios es que siempre estén trabajando en agregar valor a sus productos y/o servicios. Cuando se trabaja en agregar valor, no importa quien entra al mercado siempre y cuando el producto/ servicio que ofrece tu negocio tiene un diferenciador que el mercado esta dispuesto a pagar a cualquier precio. Esa es la idea clave!

Por eso hablamos bastante de la innovación. Siempre hay que estar innovando para responder a las necesidades cambiantes del mercado, claro que a mejor calidad de producto/servicio también el precio tendrá que aumentar.

En conclusión, no pierdan el tiempo tratando de competir en precio con una empresa que tiene mas recursos. Mejor vean cuales son sus puntos débiles y compitan en contra de esas empresas en base a valor. Ofrezcan mas valor que la competencia y siempre tendrán un negocio en expansión.

Muchas gracias por su valioso tiempo. Estoy a sus ordenes para lo que les pueda ayudar.

Saludos!

Tayde.

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Tayde Aburto

Tayde Aburto

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Then, you sustain it. 

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- Innovation 
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- Unique products/services 

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They don’t have the resources that big corporations do. 

That’s why it’s crucial to support them. 

By doing so, we’re investing in our communities and strengthening the economy. 

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Yesterday, we met with White House leaders to discuss:

✅Access to capital for small businesses
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Thank you, USHCC, for the great job you are doing to advocate for small businesses, to open doors for business leaders like me, and for everything else you do for the Latino business community. 

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Learn from their strategies, habits, and mindset. 

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It’s actually healthy. 

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You no longer second-guess yourself. 

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