EL RESPETO SE GANA, NO ES REGALADO.

Tayde Aburto

August 14, 2016

3 MIN READ

respeto-tayde-aburto

En 2006 llegue a San Diego sin conocer a nadie más que a la persona que es actualmente mi esposa. A partir del momento en que supe que tenia que quedarme en San Diego tuve que comenzar el proceso de adaptación a mi nueva vida.

Comenzar desde “cero” no fue fácil. Los primeros 18 meses fueron difíciles por distintas razones. Lo bueno es que desde entonces aprendí a apoyarme de mi esposa. Estoy muy agradecido con la vida por haberme dado la oportunidad de terminar con una mujer fuerte a mi lado.

Desde temprana edad aprendí el valor de ser respetado. El respeto no es algo que se puede comprar, negociar o transferir, se tiene que ganar.

Cuando comenzamos la Cámara Hispana de Comercio Electrónico sabia que iba a ser un camino lleno de retos y de bastante trabajo para poder llegar al punto donde diferentes organizaciones y empresarios vieran nuestro trabajo y contribuciones con respeto.

Creo que hemos logrado grandes avances en ese sentido pero aun hay bastante trabajo por hacer, al menos para llevar a la asociación a los niveles que nosotros deseamos.

No se trata de una cuestión de ego. Nosotros entendemos claramente que para poder ofrecer mas valor a nuestros miembros, HISCEC tiene que ser una asociación que sea respetada en todos los niveles.

HISCEC es relativamente “joven” en el mercado. No es una asociación empresarial con 25 años como muchas en el mercado. Tan sólo tenemos 8 años contando desde el primer día que el sitio web de HISCEC se hizo publico.

Entre mas respetada sea HISCEC y el trabajo que hace su servidor, mas fácil será para ambos el lograr metas de mayor alcance.

A mi me ha tocado pasar por un proceso de aprendizaje que ha sido relativamente largo, al menos así es como se siente. Aunque cuando pongo las cosas en perspectiva me doy cuenta que hemos logrado bastantes metas en muy poco tiempo.

Uno de los consejos que constantemente doy a todos los empresarios con los que tengo contacto semana con semana es el de invertir el tiempo y los recursos necesarios para ganarse el respecto del mercado y de las personas que están a su alrededor.

Dicen por ahí, “Crea fama y échate a dormir”.

Ese dicho popular aplica en las buenas y en las malas. Invertir tiempo en generar una buena reputación toma bastante tiempo y hay que ser tan abierto y sincero como sea posible para ir generando una relación de confianza y respeto entre las partes.

Creo fielmente que sin tener respeto de las personas que están a tu alrededor y a las que sirves, es muy difícil que logres todas tus metas.

#ElCEOSolitario entiende mejor que nadie la importancia del respeto y el tiempo. Es mas fácil hacer crecer una empresa cuando tienes el apoyo y respeto de personas que creen en tu trabajo.

Yo me siento afortunado de cómo San Diego me ha adoptado y de la decenas de personas que he conocido gracias a HISCEC. El crecimiento de la organización no seria posible sin la admiración y respeto que nos hemos logrado ganar a base de trabajo en el mercado.

Reitero que aun no podemos lanzar las campanas al vuelo porque reconozco que todavía hay bastante trabajo por hacer para que mas organizaciones, empresarios y entidades claves reconozcan y respeten nuestro trabajo.

Por eso estamos yendo de regreso a la esencia de lo que es una cámara de comercio y estamos incorporando elementos innovadores que nos permitan diferenciarnos de los demás.

Te invito a que comiences a invertir en todas las actividades que ayuden a fortalecer tu marca personal para que tu voz y tu trabajo tengan mas peso. Cuando te conviertes en una persona respetada en tu área de interés, tu nivel de influencia incrementa y con ello el logro de metas se hace un poco más sencillo.

Es bien importante tener en cuenta que así como se gana el respeto se pierde! Por ello tienes que estar siempre invirtiendo tiempo en cuidarlo y hacerlo crecer.

Yo invierto 65+ horas de trabajo a la semana construyendo el legado por el cual quiero ser reconocido. Quiero dejar un legado del cual todos mis seres queridos, amigos y aliados estratégicos se sientan muy orgullosos.

La misión en la que estoy no es algo que se puede concretar de la noche a la mañana. Por eso el arduo trabajo y la inversión en todo lo que ayude a ganar el respeto de las personas que admiro y de las organizaciones con las que trabajamos.

Te invito a que inviertas tiempo en desarrollar tu marca personal en base a valores, trabajo, disciplina, respeto y pasión por lo que haces.

Muchas gracias por seguir leer este post en la serie de #ELCEOSolitario. Ya pronto viene el podcast.

Sinceramente,

Tayde

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    Revenue ≠ Wealth

Your P&L might look great… But is your balance sheet actually building wealth?

Too many business owners brag about revenue or profit margins but never track their net worth. The truth is, a profitable business today doesn’t guarantee financial security tomorrow.

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    ✅ Earn it
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Loyalty is like a bank account:

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    You want to know the real reason most businesses never hit 7 figures?

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Your income is capped at the level of your personal development.

Read that again.

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Most business owners are playing small because:

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Here’s what nobody tells you about scaling:

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They were willing to get uncomfortable.
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They stopped making excuses.

This isn’t for everyone.

Because here’s the reality:

7 figures isn’t just a number.
It’s a reflection of who you’ve become.

Be Intentional.
    For more than fifteen years, I’ve walked alongside small business owners—listening to their challenges, celebrating their wins, and guiding them through some of their life’s most important business decisions.

One of the biggest misconceptions I’ve seen repeatedly is that Most business owners believe estate planning is only for the wealthy.

That belief has cost too many families peace of mind and, in some cases, their financial security.

Here’s the reality: if you don’t create a plan, the government will make one for you. And when that happens, strangers—not you—decide what happens to your business, assets, and your family’s future.

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- You stay in control.
- You decide who benefits from your life’s work.
- You turn today’s profits into tomorrow’s legacy.

Whether your estate is worth $50,000 or $5 million+, what matters is protecting your family from chaos and ensuring your legacy outlives you.

Now more than ever, it’s time for business owners to take the proper steps—not just to grow profit but to build lasting generational wealth. 

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#wealth #smallbusiness
    Thank you, @nbcla and @telemundo52, for the VIP invitation to the 2026 Game ON event. It’s exciting to see what’s coming to the market with the @FIFA World Cup, the @NBA All-Star Game, the NFL Super Bowl, and the Winter Olympics. Advertisers will get a great ROI. 👍🏻 #smallbusiness #losangeles #business
    Most small business owners work hard. Some even build successful companies.

But here’s the truth: very few actually build wealth that outlives them.

Why?

Because they’re focused on making money today… not on transforming profits into long-term assets.

- Cash flow keeps your business alive.
- Assets build generational wealth.

If you want your family to thrive long after you’re gone, you can’t just chase revenue. You need to turn profits into investments that compound over time—real estate, equities, businesses that run without you.

Don’t just grow sales.
Don’t just build a business.
Build a legacy.

What are you doing today to turn your profits into generational wealth? #wealth #smallbusiness #assets #generationalwealth #legacy
    Thank you @walmart for hosting a great conference in #SanDiego. Lots of valuable resources for e-commerce businesses. #ecommerce #walmartmarketplace
    We are incredibly grateful to the British Consulate-General in Los Angeles @ukinla for their warm hospitality during the British Citizenship Ceremony.

It was a beautiful and meaningful event that marked a major milestone for our family. My wife is honored and proud to officially become a British citizen — a moment filled with gratitude and excitement for the opportunities that lie ahead.

Thank you to everyone at the Consulate for making the day so special. This is a chapter we’ll never forget! 

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    “Success only hits a moving target.” - @ramonwow #ramonwow 

Success loves movement. 

While others are: 

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You’re actually: 

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• Dead fish go with the flow 
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Let momentum be your strategy. 

Because here’s the brutal truth: 

Success doesn’t care about your plans. 

It cares about your progress. 

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Colorado here we come 👍🏻

#success
    Most people get this completely backwards. 

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You don’t need: 

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You don’t need permission: 

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Stop waiting for perfect. 

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#happy4th #happy4thofjuly #independenceday #happyindependenceday
    Your biggest breakthroughs?  Never planned. 

Always random. 

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Not when you’re trying too hard. 

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When you relax. 

When you trust the process. 

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That’s where the magic hides. 

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    We doubt ourselves 
We second-guess ourselves 
We play small because we think small 

Meanwhile... 

The loudest people are winning. 
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The unqualified are teaching. 
The selfish business leaders are leading. 

Not because they’re better. 

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So let’s flip the script: 

Instead of “Who am I to do this?” Ask “Who am I NOT to?” 

Instead of “What if I fail?” 

Ask “What if I succeed?” 

Instead of “I don’t know enough” 

Remember, nobody starts knowing everything. 

P.S.  DOUBT KILLS MORE DREAMS THAN FAILURE EVER WILL.

Let that sink in.

Have a nice weekend! 

#doubt #business #mindset
    In 12 months, you’ll wish you started today. 

Or In 12 months, you’ll be glad you did. 

Only one of those feels good. You choose which. 

P.S. What’s the one thing you’ve been overthinking? Type it below. 

Let’s break the pattern together. #smallbusiness #business #businessowner #businessmindset
    A Powerful Return to Community and Connection @exatec.tjsd 

Last night, the EXATEC Tijuana–San Diego Association hosted its first post-COVID networking event—and it was long overdue!

A heartfelt thank you to the 100 EXATECs who registered and an extra special thanks to the 82 who showed up to make the evening unforgettable. Your presence and energy are what make this community so special.

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    Most people hope to leave something behind.

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Legacy doesn’t happen by accident. It happens by design.

Start building your legacy—one decision at a time.

Thank you, @lionsgaterealty, @bettercallnate, @realpresidente, for the special invitation to your pod. I enjoyed our conversation. Keep doing the great work you are doing in the Houston metropolitan area. 

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    Let’s Open the Door to a Life-Changing Opportunity

As the new President of the EXATEC Tijuana–San Diego Association, I’m asking you to join something bigger than all of us.

We’ve launched an ambitious yet deeply personal mission: raise $275,000 to establish a perpetual scholarship fund. This fund will comprehensively cover the education of high-potential students from our region and beyond so they can attend Tecnológico de Monterrey—one of the most respected universities in Latin America.

Link in BIO: https://tec.rs/EXATECTijuana-SanDiego-LDM-US

Why does this matter?

Because someone’s future is waiting, there’s a young person with the talent, drive, and heart to lead—but without the resources to get there. Together, we can change that.

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    What @kendricklamar’s Epic Concert Taught Me About Business Strategy

Kendrick Lamar didn’t just win the rap battle—he won the attention war. And last night, I saw it firsthand.

I took my family to his concert—and it was flawless.

From @sza to @justinbieber showing up as surprise guest, to the lighting, transitions, sound, timing—every detail was dialed in. Here’s what hit me:

This wasn’t just a concert. It was a masterclass in systems, execution, and brand power.

Kendrick’s recent beef with Drake may have grabbed headlines, but what sustained the momentum was something far more strategic:
A well-run operation behind the curtain.

As business owners, we can learn a lot from this:

1. Be Clear About Who You Are

Kendrick didn’t try to appeal to everyone. He made a bold statement and stuck with it.

2. Challenge the Norm

He called out the industry, made people uncomfortable—and gained global attention.
Don’t be afraid to say what others won’t. It builds trust with the right customers.

3. Build a Scalable System

That concert? It wasn’t “vibes”—it was process.
Processes create freedom. When your operations run smoothly, you can focus on impact.

4. Create Moments, Not Just Marketing

Kendrick’s team turned a concert into an experience people will never forget.

How can you turn a sale, an email, or a service into something memorable?

5. Stack Momentum

He didn’t stop after one diss track. He kept going—with strategy, story, and precision.

In business, consistency wins. Stay present. Keep publishing. Keep showing up. Bottom line:

Great marketing may get you noticed—but great systems keep you relevant.

Witnessing Kendrick’s performance with my family reminded me that when art meets structure, the results are unforgettable.

Make your business unforgettable.

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