Benefits of Face-to-Face Marketing

Tayde Aburto

May 29, 2010

2 MIN READ

Benefits of Face-to-Face Marketing

There are many businesses now that are finding great benefits from internet, digital, email, and social media marketing, but there are those that have more front end users that need to be targeted in a more direct way. There are some customers that aren’t on the same channels as others and there are so few of them that conducting a mass marketing outreach would be illogical. For this reason, face-to-face marketing shines as a marketing method for many businesses that need that more personal marketing edge. There are many benefits of face-to-face marketing, many of which adhere to the audience which requires the more personal interaction.

Highly Comprehensive Information Delivery

Much like businesses use social media and internet marketing in order to provide expertise and knowledge on a specific market, face-to-face marketing provides the need-to-know information and special tips and strategies in a more personalized manner. Seminars and lectures are a great way to achieve this information delivery in a face-to-face style, allowing the business to have a public event in which they target the group that needs this type of marketing for appropriate exposure. Seminars could be instructional and informational, allowing for feedback and questions from the audience. This allows these businesses to give the most comprehensive information and solutions to the front end users.

Reputation Establishment

The difference between other forms of marketing and face-to-face marketing is that actually holding an event for the face-to-face marketing is providing visibility by itself. For example, a real estate business is holding a seminar in a specific community, for real estate agents who are seeking new and effective strategies. The business hands out 500 invitations, yet only 100 people show up. The difference here is that the business didn’t end up just marketing to the 100 people that showed up, but all 500 people that received an invitation. Whether they arrived or not, they still know what the business does, where it operates, and what it is offering to them as a customer. This is building the reputation of the business while creating a high visibility.

Cost Efficient and Time Effective

The best benefit of face-to-face marketing is the cost efficiency and time effectiveness of the venture. While print ads and other measures may be quite costly, and internet marketing could take a great deal of time to reach a large amount of people, face-to-face marketing involves getting the group of people together in one place, delivering the message, interacting, and all in the least amount of time and least amount of cost. This is highly beneficial to businesses that rather spend their budget on operation of the business and not seeking customers.
Face-to-face marketing is providing to be a very beneficial means of reach the front end users of businesses and for B2B businesses seeking an effective marketing strategy for a lesser audience. The entire relationship can be built with the personal aspect that is often void of other marketing measures, and the business is able to reach all target and current customers effectively.

Exhibit at the 2010 Hispanic Business Showcase that will be held on September 10-11 at the San Diego Convention Center.

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    Silence doesn’t mean absence of power, it means presence of purpose. Silent leaders move with unstoppable force. 🙏🏻 #leadership #purpose
    Twelve years ago, I walked into my first @theushcc National Conference not knowing the impact it would have on my journey. I thought I was attending another event. What I found was a community.

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Every conversation, every workshop, every handshake has added a layer of growth to my life and business. The knowledge I’ve gained from leaders across the country has sharpened my perspective, and the connections I’ve made have opened doors I never imagined possible.

I’m deeply grateful for the USHCC and the role it has played in uniting and empowering Hispanic business owners, executives, and entrepreneurs. This community continues to inspire me and reminds me why we do what we do — to build businesses that strengthen families, create jobs, and energize the American economy.

Here’s to 12 years of learning, growing, and connecting — and to the many more ahead.

Special thanks to @delta for flying me to Atlanta, @hyatt for its hospitality, and @uber and @lyft for driving me around town. 

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An influential thought leader in both value investing and corporate governance, Cunningham’s other notable books include Quality Investing (long time best seller with AKO Capital), The AIG Story (with Hank Greenberg) and Margin of Trust (which Warren Buffett singled out for special mention in his 2020 letter to Berkshire Hathaway shareholders). 

Cunningham ​advises companies, boards and shareholders, for many years as the founder of Quality Shareholders Group and as special counsel at Mayer Brown LLP. He has served on numerous corporate boards, of both private and public companies, including Markel Group (New York Stock Exchange) and Constellation Software Inc. (Toronto Stock Exchange).

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    Revenue ≠ Wealth

Your P&L might look great… But is your balance sheet actually building wealth?

Too many business owners brag about revenue or profit margins but never track their net worth. The truth is, a profitable business today doesn’t guarantee financial security tomorrow.

The real measure of success isn’t just profit—it’s assets that grow whether you’re working or not.

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Think beyond profit. Think prosperity for generations.

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    ✅ Earn it
✅ Build it
✅ Grow it

Loyalty is like a bank account:

Every good interaction = deposit
Every broken promise = withdrawal 

The balance matters more than the transactions. 

Building loyalty is slow work. 

It’s a choice people make every single day.

And here’s the thing nobody tells you:

TRUE LOYALTY costs zero dollars.
But it’s the most expensive thing to lose. 

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    You want to know the real reason most businesses never hit 7 figures?

It’s not market conditions.
It’s not competition.
It’s not the economy.

It’s this:

The business owner hasn’t grown into the person who deserves a 7-figure business.

Let me break this down for you:

Your income is capped at the level of your personal development.

Read that again.

The truth?

Most business owners are playing small because:

- They’re scared to sell
- They’re afraid of rejection
- They don’t know their numbers
- They avoid tough conversations

Sound familiar?

Here’s what nobody tells you about scaling:

1. Your sales skills are your lifeline
2. Cash flow management is everything
3. Mindset isn’t woo-woo – it’s essential

I’ve helped dozens of business owners break through this barrier.

You know what they all had in common?

They were willing to get uncomfortable.
They were ready to do the work.
They stopped making excuses.

This isn’t for everyone.

Because here’s the reality:

7 figures isn’t just a number.
It’s a reflection of who you’ve become.

Be Intentional.
    For more than fifteen years, I’ve walked alongside small business owners—listening to their challenges, celebrating their wins, and guiding them through some of their life’s most important business decisions.

One of the biggest misconceptions I’ve seen repeatedly is that Most business owners believe estate planning is only for the wealthy.

That belief has cost too many families peace of mind and, in some cases, their financial security.

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- You stay in control.
- You decide who benefits from your life’s work.
- You turn today’s profits into tomorrow’s legacy.

Whether your estate is worth $50,000 or $5 million+, what matters is protecting your family from chaos and ensuring your legacy outlives you.

Now more than ever, it’s time for business owners to take the proper steps—not just to grow profit but to build lasting generational wealth. 

Please don’t wait until it’s too late. Be intentional. Protect your family. Build your legacy.

#wealth #smallbusiness
    Thank you, @nbcla and @telemundo52, for the VIP invitation to the 2026 Game ON event. It’s exciting to see what’s coming to the market with the @FIFA World Cup, the @NBA All-Star Game, the NFL Super Bowl, and the Winter Olympics. Advertisers will get a great ROI. 👍🏻 #smallbusiness #losangeles #business
    Most small business owners work hard. Some even build successful companies.

But here’s the truth: very few actually build wealth that outlives them.

Why?

Because they’re focused on making money today… not on transforming profits into long-term assets.

- Cash flow keeps your business alive.
- Assets build generational wealth.

If you want your family to thrive long after you’re gone, you can’t just chase revenue. You need to turn profits into investments that compound over time—real estate, equities, businesses that run without you.

Don’t just grow sales.
Don’t just build a business.
Build a legacy.

What are you doing today to turn your profits into generational wealth? #wealth #smallbusiness #assets #generationalwealth #legacy
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It was a beautiful and meaningful event that marked a major milestone for our family. My wife is honored and proud to officially become a British citizen — a moment filled with gratitude and excitement for the opportunities that lie ahead.

Thank you to everyone at the Consulate for making the day so special. This is a chapter we’ll never forget! 

Here’s to new beginnings, brighter futures, and being part of something truly great. 🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧 #ukinla #british #uk #uk🇬🇧 #britishamerican
    “Success only hits a moving target.” - @ramonwow #ramonwow 

Success loves movement. 

While others are: 

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• Planning the perfect strategy 
• Worrying about perfect execution 

You’re actually: 

• Learning by doing 
• Adjusting in real-time 
• Getting closer with each step 

Think about it: 

• Dead fish go with the flow 
• Live ones swim upstream 

So don’t wait for motivation. 

Let momentum be your strategy. 

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Success doesn’t care about your plans. 

It cares about your progress. 

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Colorado here we come 👍🏻

#success
    Most people get this completely backwards. 

They’ll tell you: 

“It’s never been harder to succeed in America.” 

But look around. 

You’ve got: 

- Instant access to 330M potential customers 
- Zero barriers to starting a business 
- Unlimited free knowledge online 

Want proof? 

- 20-year-olds making millions on social media 
- Stay-at-home parents building Shopify empires - People charging $5K for advice online 

The playing field’s never been this level. 

You don’t need: 

❌ A fancy degree 
❌ Rich parents 
❌ Venture capital 

Just look at the data: 

2025: 33M small businesses in the US 
2010: 26M 
1990: 15M 

That’s not recession. 

That’s opportunity. 

And guess what? 

You don’t need permission: 

- Start a side hustle today 
- Charge for what you know 
- Build your audience 

Stop waiting for perfect. 

Start building imperfectly now. 

You’ll thank yourself in 2025 and beyond. 

Happy 4th of July! 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🙏🏻

#happy4th #happy4thofjuly #independenceday #happyindependenceday
    Your biggest breakthroughs?  Never planned. 

Always random. 

Think about it: 

- That business idea? On a plane 
- That solution? Working out
- That insight? Cooking dinner
- That 6-fig deal? Playing golf

It’s like success lives in the cracks of your schedule. 

Not when you’re forcing it. 

Not when you’re pushing. 

Not when you’re trying too hard. 

But when you let go. 

When you relax. 

When you trust the process. 

So maybe instead of grinding 24/7, try doing nothing on purpose sometimes. 

That’s where the magic hides. 

#businesscoach #success #business #money #businessconsultant #marketingcoach #forwellness
    We doubt ourselves 
We second-guess ourselves 
We play small because we think small 

Meanwhile... 

The loudest people are winning. 
The mediocre are thriving. 
The unqualified are teaching. 
The selfish business leaders are leading. 

Not because they’re better. 

But because they’re bolder. 

So let’s flip the script: 

Instead of “Who am I to do this?” Ask “Who am I NOT to?” 

Instead of “What if I fail?” 

Ask “What if I succeed?” 

Instead of “I don’t know enough” 

Remember, nobody starts knowing everything. 

P.S.  DOUBT KILLS MORE DREAMS THAN FAILURE EVER WILL.

Let that sink in.

Have a nice weekend! 

#doubt #business #mindset

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