Follow the next steps to create a series of scheduled tweets that, in conjunction with your real-time tweeting, can help you connect with your target audience on Twitter.
Step 1: Define your target audience
Be very specific about the people you want to reach on Twitter (clients, prospects, suppliers, etc.). You can even segment your target audience by geographical area too.
E.g.: Lets say you own a Mexican Restaurant located in San Diego. You would probably be interested in connecting with:
– Your current customers. You could connect with them via twitter to offer them specials, promote events, happy hours, etc.
– People searching for Mexican food in your area. Start following them, share some of your top selling dishes, invite them an appetizer on the house, etc.
– Your brand ambassadors. Create an incentive program for those that are helping you to spread the word about your brand on twitter. Reward them with special discounts, coupons, or any other cool stuff you can think off.
Those are just a few examples of what you can do on Twitter for your business. Once you define your target audience, the rest of the plan is fairly easy to implement.
Step 2: Select the number of daily tweets, times and type of tweets
Decide the number of scheduled tweets vs. real-time tweets. It has to be a number that will allow you to connect and get engage with your target audience.
Real-time tweets are very important if you truly want to use this social media platform as a marketing tool.
Timing is key:
– Schedule your tweets throughout the day
– Test the best times for your tweets
Type of Tweets:
Try to use different formats to keep your tweets interesting to your target audience. You can tweet about your industry/market, share links to resources, etc.
Step 3: Define the lenght of your Plan
A short-term plan seems to be more effective because it allows you to evaluate your strategy and to make changes if needed.
Step 4: Select your Keywords
Choosing the right keywords for your twitter campaign is important. Choose your keywords wisely, think about the people you want to connect with and the message you want to deliver about your business.
Step 5: FREE tools available to schedule your Tweets
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