100 Quotes on Profit for Small Business

Tayde Aburto

February 27, 2023

8 MIN READ
  1. “Profit is not a dirty word. It’s what makes small businesses grow and thrive.” – Marcus Lemonis
  2. “Profit is not something to add on at the end. It is something to plan for in the beginning.” – John Paul DeJoria
  3. “Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it’s profitable.” – James Rouse
  4. “Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” – W. Edwards Deming
  5. “A business that makes nothing but money is a poor business.” – Henry Ford
  6. “Profit is the applause you get for taking care of your customers and creating a motivating environment for your employees.” – Ken Blanchard
  7. “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs
  8. “Profit is not the goal, it’s the result of creating a great product or service that people need and want.” – Ed Catmull
  9. “The purpose of business is not to make a profit. It is to create and keep a customer.” – Peter Drucker
  10. “Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.” – Fred Kofman
  11. “Profit in business comes from the surplus of revenue over expenses, and it’s not always easy to achieve.” – Charles Koch
  12. “A business that makes nothing but money is a poor business.” – Henry Ford
  13. “Profit is not a bad thing; it’s what allows businesses to grow, hire more people, and make a difference in their communities.” – Richard Branson
  14. “Profit is not just a financial measure, but a measure of how well a company serves its customers.” – David Packard
  15. “Profit is what happens when you create value for your customers.” – Seth Godin
  16. “The real test of business success is not whether you make a profit, but whether you create value for your customers and for society as a whole.” – Clayton Christensen
  17. “Profit is the lifeblood of any business, but it’s only one measure of success. A truly successful business creates value for its customers, its employees, and its community.” – Denise Morrison
  18. “Profit is not the only goal, but without profit, there can be no sustainable business.” – Jeff Immelt
  19. “Profit is not the purpose of a business; it’s the result of doing business well.” – Michael Porter
  20. “Profit is a reward for serving customers well, creating value, and managing resources wisely.” – Brian Tracy
  21. “Profit is what makes it possible for businesses to invest in innovation, create jobs, and contribute to the community.” – Tim Cook
  22. “Profit is not just about the money. It’s about the value that a business creates for its customers, employees, and society as a whole.” – Indra Nooyi
  23. “Profit is the result of creating value for your customers, not the other way around.” – Tony Hsieh
  24. “Profit is a measure of how well a company serves its customers, not just how much money it makes.” – Herb Kelleher
  25. “Profit is not an event; it’s a habit. It’s the result of doing the right things consistently.” – Mike Michalowicz
  26. “Profit is not a goal, but a means of keeping score on how well we are serving our customers.” – Zig Ziglar
  27. “Profit is the fuel that drives small businesses forward, but it’s the customer that points the way.” – Patricia Fripp
  28. “Profit is not a guarantee, but the result of good decisions and hard work.” – Robert Kiyosaki
  29. “Profit is not the purpose of a business, but rather the incentive for a business to continue to provide value to its customers.” – Eric Ries
  30. “Profit is the difference between revenue and expenses, but true success is measured by the value a business brings to the world.” – Simon Sinek
  31. “Profit is not something you pursue; it’s something that results from doing the right things consistently.” – Brian Tracy
  32. “Profit is not just about numbers, it’s about building relationships and creating a legacy.” – Gary Vaynerchuk
  33. “Profit is not just about making money, it’s about creating a sustainable business that can weather any storm.” – Arianna Huffington
  34. “Profit is the reward for delivering value to customers and creating a business that makes a difference in people’s lives.” – Mark Cuban
  35. “Profit is not the enemy of social progress, but the engine that drives it.” – Bill Gates
  36. “Profit is not a bad word. It’s the fuel that enables us to achieve our vision and help others.” – Tony Robbins
  37. “Profit is the lifeblood of any small business, but it’s the value you bring to your customers that sets you apart.” – Grant Cardone
  38. “Profit is not just about the bottom line; it’s about creating a company that people are proud to be a part of.” – Ben Horowitz
  39. “Profit is not the goal, but the means to achieve the goal of creating something valuable and enduring.” – James Clear
  40. “Profit is not just about making money, it’s about making a difference in the world and leaving a positive impact.” – Michael Dell
  41. “Profit is the result of doing things right, not just doing them.” – Peter Lynch
  42. “Profit is not just about making money, it’s about creating a company that is resilient, sustainable, and relevant.” – Sheryl Sandberg
  43. “Profit is the measure of how well you are serving your customers and creating value in the world.” – Bill McDermott
  44. “Profit is not a destination; it’s the journey of building something great.” – Reid Hoffman
  45. “Profit is the result of creating something valuable that people want and need.” – Ginni Rometty
  46. “Profit is the oxygen that allows a business to breathe, but it’s the vision that gives it life.” – John C. Maxwell
  47. “Profit is not a goal in and of itself, but rather the outcome of creating something of value that serves others.” – Tom Peters
  48. “Profit is the reward for solving problems and creating value in the world.” – Phil Libin
  49. “Profit is not just about money, it’s about the impact you make and the difference you create in people’s lives.” – Tony Fernandes
  50. “Profit is the result of building a sustainable business that adds value to people’s lives.” – Richard Branson
  51. “Profit is not the only measure of success; it’s the ability to create something that matters.” – Meg Whitman
  52. “Profit is not a dirty word, it’s the fuel that drives small businesses and allows them to make a difference in the world.” – Simon Mainwaring
  53. “Profit is not just about making money, it’s about making a difference in people’s lives and creating a better world.” – Robin Sharma
  54. “Profit is not the only goal, but it’s the means to achieve our goals of serving customers, creating value, and changing the world.” – Satya Nadella
  55. “Profit is not the end goal, but the result of doing something great and doing it well.” – Tim Ferriss
  56. “Profit is the result of creating something that people need, want, and are willing to pay for.” – Jeff Bezos
  57. “Profit is not a bad thing, it’s the reward for creating something that matters.” – Guy Kawasaki
  58. “Profit is the result of doing something that makes a difference in the world, and doing it better than anyone else.” – Bob Iger
  59. “Profit is not a dirty word, it’s the fuel that drives innovation, growth, and progress.” – Marc Benioff
  60. “Profit is not the only goal, but it’s the means to achieve our goals of creating value, serving customers, and making a difference in the world.” – Mark Zuckerberg
  61. “Profit is not the only goal, but it’s the foundation for achieving our goals of innovation, growth, and impact.” – Sundar Pichai
  62. “Profit is not the only measure of success, but it’s the measure of how well we are serving our customers and creating something of value.” – Tony Robbins
  63. “Profit is not just about making money, it’s about creating something that people love and that makes a positive impact in the world.” – Daniel Pink
  64. “Profit is the reward for creating something that people need, want, and are willing to pay for.” – Ray Dalio
  65. “Profit is the result of creating a great product or service that people love and that solves a real problem.” – Peter Thiel
  66. “Profit is not the goal, but it’s the result of doing something that matters and doing it well.” – Angela Duckworth
  67. “Profit is not the only measure of success, but it’s the measure of how well we are serving our customers and creating value in the world.” – Brian Chesky
  68. “Profit is not just about making money, it’s about creating something that people need and want and that makes a positive impact in their lives.” – Richard Branson
  69. “Profit is the reward for creating something that solves a real problem and that people love.” – Elon Musk
  70. “Profit is not the only measure of success, but it’s an important one that allows small businesses to continue serving their customers and growing.” – Stephen Covey
  71. “Profit is the result of doing something better than anyone else and doing it in a way that creates value for customers.” – Clayton M. Christensen
  72. “Profit is not the purpose of a business, but it’s the fuel that keeps it running and allows it to make a positive impact in the world.” – Biz Stone
  73. “Profit is the result of doing something that you love and doing it in a way that creates value for others.” – Richard Branson
  74. “Profit is not a dirty word, it’s the means by which small businesses can create jobs, support their communities, and make a difference in the world.” – Ari Weinzweig
  75. “Profit is the result of creating something that people want and need, and doing it in a way that is sustainable and responsible.” – Paul Polman
  76. “Profit is not the only measure of success, but it’s an important one that allows small businesses to continue serving their customers and creating value.” – Reid Hoffman
  77. “Profit is not the purpose of a business, but it’s the means by which we can achieve our purpose of making a positive impact in the world.” – Richard Branson
  78. “Profit is the result of creating something that people love and doing it in a way that is sustainable and responsible.” – Mark Parker
  79. “Profit is not the only measure of success, but it’s a crucial one that allows small businesses to continue serving their customers and creating value for their communities.” – Dave Kerpen
  80. “Profit is the result of creating something that people need and want, and doing it in a way that is responsible and sustainable.” – Yvon Chouinard
  81. “Profit is the result of creating something that people love and doing it in a way that makes a positive impact in the world.” – Howard Schultz
  82. “Profit is not the purpose of a business, but it’s the means by which we can achieve our purpose of creating something valuable and making a positive impact in the world.” – Bill Gates
  83. “Profit is the result of creating something that people need and want, and doing it in a way that is responsible and ethical.” – Charles Koch
  84. “Profit is not the only measure of success, but it’s an important one that allows small businesses to continue serving their customers and creating value for their communities.” – Tony Hsieh
  85. “Profit is the result of doing something that matters and doing it in a way that creates value for others.” – Blake Mycoskie
  86. “Profit is the result of creating something that people need and want, and doing it in a way that is responsible and sustainable.” – Paul Graham
  87. “Profit is the result of creating something that people love and doing it in a way that makes a positive impact in the world.” – Jeff Weiner
  88. “Profit is not the only measure of success, but it’s a crucial one that allows small businesses to continue serving their customers and creating value for their communities.” – Ed Catmull
  89. “Profit is the result of creating something that people need and want, and doing it in a way that is responsible and ethical.” – Arianna Huffington
  90. “Profit is the result of creating something that people love and doing it in a way that is sustainable and ethical.” – John Mackey
  91. “Profit is not the only measure of success, but it’s an important one that allows small businesses to continue serving their customers and making a difference in the world.” – Jim Collins
  92. “Profit is the result of doing something that matters and doing it in a way that creates value for others.” – Tony Robbins
  93. “Profit is not the only measure of success, but it’s an important one that allows small businesses to continue serving their customers and making a difference in the world.” – Angela Ahrendts
  94. “Profit is the result of creating something that people need and want, and doing it in a way that is responsible and sustainable.” – Richard Branson
  95. “Profit is not the purpose of a business, but it’s the means by which we can create a better world.” – Marc Benioff
  96. “Profit is the result of creating something that people love and doing it in a way that is responsible and ethical.” – Elon Musk
  97. “Profit is not the only measure of success, but it’s a crucial one that allows small businesses to continue serving their customers and making a positive impact in the world.” – Michael Dell
  98. “Profit is the result of doing something that people need and want, and doing it in a way that is responsible and sustainable.” – Warren Buffett
  99. “Profit is not the only measure of success, but it’s an important one that allows small businesses to continue serving their customers and making a difference in the world.” – Jeff Bezos
  100. “Profit is the result of creating something of value, doing it better than anyone else, and doing it in a way that benefits both the business and society as a whole.” – Michael Porter
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Tayde Aburto

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    Fun time with my son supporting our @houstontexans 🤘🏻 against the Rams. Tough loss! We will get our first W at home against the 🏴‍☠️. #texans #houstontexans
    The opportunities are real. The system we live in rewards those who dare to build, invest, and lead. Start building into the truth that you can -and will- create wealth, freedom, and a legacy that outlives you. Because the only narrative worth telling is the one where we win. #mindset #business
    Revenue ≠ Wealth

Your P&L might look great… But is your balance sheet actually building wealth?

Too many business owners brag about revenue or profit margins but never track their net worth. The truth is, a profitable business today doesn’t guarantee financial security tomorrow.

The real measure of success isn’t just profit—it’s assets that grow whether you’re working or not.

Don’t just chase income. Build wealth that lasts.

Think beyond profit. Think prosperity for generations.

#BusinessGrowth #WealthBuilding #GenerationalWealth #Entrepreneurship
    ✅ Earn it
✅ Build it
✅ Grow it

Loyalty is like a bank account:

Every good interaction = deposit
Every broken promise = withdrawal 

The balance matters more than the transactions. 

Building loyalty is slow work. 

It’s a choice people make every single day.

And here’s the thing nobody tells you:

TRUE LOYALTY costs zero dollars.
But it’s the most expensive thing to lose. 

Think about it. #loyalty
    Why wealth disappears in one generation. #wealth #family #business #generationalwealth
    Avoid Treating Your Business as Your Retirement Plan. Here is why… #smallbusiness #business
    You want to know the real reason most businesses never hit 7 figures?

It’s not market conditions.
It’s not competition.
It’s not the economy.

It’s this:

The business owner hasn’t grown into the person who deserves a 7-figure business.

Let me break this down for you:

Your income is capped at the level of your personal development.

Read that again.

The truth?

Most business owners are playing small because:

- They’re scared to sell
- They’re afraid of rejection
- They don’t know their numbers
- They avoid tough conversations

Sound familiar?

Here’s what nobody tells you about scaling:

1. Your sales skills are your lifeline
2. Cash flow management is everything
3. Mindset isn’t woo-woo – it’s essential

I’ve helped dozens of business owners break through this barrier.

You know what they all had in common?

They were willing to get uncomfortable.
They were ready to do the work.
They stopped making excuses.

This isn’t for everyone.

Because here’s the reality:

7 figures isn’t just a number.
It’s a reflection of who you’ve become.

Be Intentional.
    For more than fifteen years, I’ve walked alongside small business owners—listening to their challenges, celebrating their wins, and guiding them through some of their life’s most important business decisions.

One of the biggest misconceptions I’ve seen repeatedly is that Most business owners believe estate planning is only for the wealthy.

That belief has cost too many families peace of mind and, in some cases, their financial security.

Here’s the reality: if you don’t create a plan, the government will make one for you. And when that happens, strangers—not you—decide what happens to your business, assets, and your family’s future.

But when you’re intentional about planning, everything changes.

- You stay in control.
- You decide who benefits from your life’s work.
- You turn today’s profits into tomorrow’s legacy.

Whether your estate is worth $50,000 or $5 million+, what matters is protecting your family from chaos and ensuring your legacy outlives you.

Now more than ever, it’s time for business owners to take the proper steps—not just to grow profit but to build lasting generational wealth. 

Please don’t wait until it’s too late. Be intentional. Protect your family. Build your legacy.

#wealth #smallbusiness
    Thank you, @nbcla and @telemundo52, for the VIP invitation to the 2026 Game ON event. It’s exciting to see what’s coming to the market with the @FIFA World Cup, the @NBA All-Star Game, the NFL Super Bowl, and the Winter Olympics. Advertisers will get a great ROI. 👍🏻 #smallbusiness #losangeles #business
    Most small business owners work hard. Some even build successful companies.

But here’s the truth: very few actually build wealth that outlives them.

Why?

Because they’re focused on making money today… not on transforming profits into long-term assets.

- Cash flow keeps your business alive.
- Assets build generational wealth.

If you want your family to thrive long after you’re gone, you can’t just chase revenue. You need to turn profits into investments that compound over time—real estate, equities, businesses that run without you.

Don’t just grow sales.
Don’t just build a business.
Build a legacy.

What are you doing today to turn your profits into generational wealth? #wealth #smallbusiness #assets #generationalwealth #legacy
    Thank you @walmart for hosting a great conference in #SanDiego. Lots of valuable resources for e-commerce businesses. #ecommerce #walmartmarketplace
    We are incredibly grateful to the British Consulate-General in Los Angeles @ukinla for their warm hospitality during the British Citizenship Ceremony.

It was a beautiful and meaningful event that marked a major milestone for our family. My wife is honored and proud to officially become a British citizen — a moment filled with gratitude and excitement for the opportunities that lie ahead.

Thank you to everyone at the Consulate for making the day so special. This is a chapter we’ll never forget! 

Here’s to new beginnings, brighter futures, and being part of something truly great. 🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧 #ukinla #british #uk #uk🇬🇧 #britishamerican
    “Success only hits a moving target.” - @ramonwow #ramonwow 

Success loves movement. 

While others are: 

• Waiting for perfect timing 
• Planning the perfect strategy 
• Worrying about perfect execution 

You’re actually: 

• Learning by doing 
• Adjusting in real-time 
• Getting closer with each step 

Think about it: 

• Dead fish go with the flow 
• Live ones swim upstream 

So don’t wait for motivation. 

Let momentum be your strategy. 

Because here’s the brutal truth: 

Success doesn’t care about your plans. 

It cares about your progress. 

Now make your next move towards your goals. 

Colorado here we come 👍🏻

#success
    Most people get this completely backwards. 

They’ll tell you: 

“It’s never been harder to succeed in America.” 

But look around. 

You’ve got: 

- Instant access to 330M potential customers 
- Zero barriers to starting a business 
- Unlimited free knowledge online 

Want proof? 

- 20-year-olds making millions on social media 
- Stay-at-home parents building Shopify empires - People charging $5K for advice online 

The playing field’s never been this level. 

You don’t need: 

❌ A fancy degree 
❌ Rich parents 
❌ Venture capital 

Just look at the data: 

2025: 33M small businesses in the US 
2010: 26M 
1990: 15M 

That’s not recession. 

That’s opportunity. 

And guess what? 

You don’t need permission: 

- Start a side hustle today 
- Charge for what you know 
- Build your audience 

Stop waiting for perfect. 

Start building imperfectly now. 

You’ll thank yourself in 2025 and beyond. 

Happy 4th of July! 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🙏🏻

#happy4th #happy4thofjuly #independenceday #happyindependenceday
    Your biggest breakthroughs?  Never planned. 

Always random. 

Think about it: 

- That business idea? On a plane 
- That solution? Working out
- That insight? Cooking dinner
- That 6-fig deal? Playing golf

It’s like success lives in the cracks of your schedule. 

Not when you’re forcing it. 

Not when you’re pushing. 

Not when you’re trying too hard. 

But when you let go. 

When you relax. 

When you trust the process. 

So maybe instead of grinding 24/7, try doing nothing on purpose sometimes. 

That’s where the magic hides. 

#businesscoach #success #business #money #businessconsultant #marketingcoach #forwellness
    We doubt ourselves 
We second-guess ourselves 
We play small because we think small 

Meanwhile... 

The loudest people are winning. 
The mediocre are thriving. 
The unqualified are teaching. 
The selfish business leaders are leading. 

Not because they’re better. 

But because they’re bolder. 

So let’s flip the script: 

Instead of “Who am I to do this?” Ask “Who am I NOT to?” 

Instead of “What if I fail?” 

Ask “What if I succeed?” 

Instead of “I don’t know enough” 

Remember, nobody starts knowing everything. 

P.S.  DOUBT KILLS MORE DREAMS THAN FAILURE EVER WILL.

Let that sink in.

Have a nice weekend! 

#doubt #business #mindset
    In 12 months, you’ll wish you started today. 

Or In 12 months, you’ll be glad you did. 

Only one of those feels good. You choose which. 

P.S. What’s the one thing you’ve been overthinking? Type it below. 

Let’s break the pattern together. #smallbusiness #business #businessowner #businessmindset
    A Powerful Return to Community and Connection @exatec.tjsd 

Last night, the EXATEC Tijuana–San Diego Association hosted its first post-COVID networking event—and it was long overdue!

A heartfelt thank you to the 100 EXATECs who registered and an extra special thanks to the 82 who showed up to make the evening unforgettable. Your presence and energy are what make this community so special.

The event was a true success thanks to the incredible hospitality of @casasur_hacienda in Chula Vista, the delicious catering by @decabeza_el_unico Tacos, and the unique cacao-tasting experience provided by @xocolatlhouse. 

Our local EXATEC community is made up of professionals who work at some of the most influential companies in the San Diego–Tijuana region and entrepreneurs leading thriving businesses in industries such as:

- Aviation & Aerospace
- Engineering Services
- Financial Services
- Transportation & Logistics
- Technology & IT Consulting
- Manufacturing 
- Real Estate—and more.

Each EXATEC holds a Bachelor’s, Master’s, or Ph.D. from Tecnológico de Monterrey, one of the most prestigious universities in Latin America.

As a new executive board member, I’m committed to strengthening our network of over 4,000 EXATECs in the region. One of our top priorities is reconnecting and growing this vibrant community over the next few years.

Stay tuned for future events, and if you’re interested in becoming an “Amigo TEC,” send me a message! We’d love to share upcoming opportunities to connect, collaborate, and support the EXATEC mission in our region.

#EXATEC #Networking #CommunityLeadership #SanDiego #Tijuana #TecDeMonterrey
    Next time you’re in downtown Houston, take a moment to look up and around. Each mural has a story to tell. The “Big Art. Bigger Change” initiative is awesome. Congrats @houston! Great job. 

#HoustonStreetArt #BigArtBiggerChange #PublicArt #HoustonMurals #UrbanCanvas #ArtForChange #HTown #Houston #Texas
    Most people hope to leave something behind.

But hope isn’t a strategy.

Legacy doesn’t happen by accident. It happens by design.

Start building your legacy—one decision at a time.

Thank you, @lionsgaterealty, @bettercallnate, @realpresidente, for the special invitation to your pod. I enjoyed our conversation. Keep doing the great work you are doing in the Houston metropolitan area. 

#LegacyBusiness #GenerationalWealth #BusinessWithPurpose #Entrepreneurship #buildtolast #houston #texas #realestatebroker #realestate #realtors

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