Tag Archives hispanics online

Making e-commerce more attractive to a Hispanic audience

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I ran into this opinion piece this morning: “Marketers whose long-term strategy involves engaging Hispanics online need to figure out a way to get the demographic group to be more comfortable with e-commerce, according to the author of this opinion piece, Marcelino Miyares, the director of direct-response agency Mercury en Espanol. “While Hispanics are online […]