Clarify Your Marketing Message

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Description

The only thing harder than creating a product people want is coming up with the words to describe the product. Many business leaders are sitting on an inventory of products they know to solve their customers’ problems but they don’t know how to talk about their product so it flies off the shelves.

Business Made Simple helps you clarify your message using the StoryBrand Messaging Framework.

The StoryBrand Messaging Framework allows you to help clarify your message in seven critical areas:

1. The Character: Define what your customers really want
2. The Problem: Identify the problem your products solve
3. The Guide: Position you as the guide in your customer’s life
4. The Plan: Identify a three or four-step plan your customers can use to solve your problem
5. The Call to Action: Determine the call to action you will use to invite customers to buy your product or service
6. The Successful Ending: Paint a picture of the positive experience your customers will have if they buy your product or service
7. The Failure: Also paint a picture of what your customers’ life will look like if they don’t buy your product or service

When you use the StoryBrand Messaging Framework to clarify your message you invite customers into a compelling story. When customers are invited into a story they pay more attention to the brand, make purchases, and have the talking points they need to tell others about those products and services.

When you clarify your message using the StoryBrand Messaging Framework you get:

• Repeatable messages you can use to talk about your products and services in all your marketing collateral
• A clear understanding of your value proposition
• Talking points that invite customers into a compelling story
• Customers who understand why they need your products and services
• A message that increases your revenue and grows your business

One-on-One Coaching – Messaging Framework

• Duration: 8 sessions
• Frequency: Bi-weekly
• Session length: 60 minutes

Small-Group Coaching – Messaging Framework

• Duration: 8 sessions
• Frequency: Bi-weekly
• Session length: 60 minutes
• Group size: 5-8 people

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