10,000 Business Owners

Tayde Aburto

January 9, 2018

4 MIN READ

The journey began ten years ago in a tiny little corner in the apartment that I was living in La Jolla, CA. Our concept was a bit ahead of time. I had to invest thousands of dollars from my savings to let everyone know that the Hispanic Chamber of E-Commerce -HISCEC- was a legit organization.

Picture this for a minute: An immigrant from Mexico that hardly spoke any English, with zero connections in San Diego County and zero knowledge of the area decided to start a business association from scratch because he couldn’t find answers to his needs as an entrepreneur.

Ten years later, after overcoming many challenges and learning how to navigate the waters, I’m proud to say that thanks to our efforts we have been able to positively impact the lives of more than 10,000 business owners and professionals since 2008 who have attended our business seminars and special events.

We started tracking attendance in 2010, so we lost two years of data. The point here is that through our business association we have positively contributed to growth and development of thousands of people.

We have created an ecosystem where hundreds of thousands of dollars in transactions have taken place.

Throughout the year, we will highlight a lot of great things we have accomplished as an organization.

As we prepare for a year full of activities, I want to invite you to join us by becoming an active member of the Hispanic Chamber of E-Commerce -HISCEC-.

We wouldn’t be here without the unconditional support that we have received from thousands of people over the years. Your investment helps to:

– Give more visibility to the organization
– Create a marketplace where we can highlight your products/ services to thousands of people
– Organize high-quality events that contribute to generating business opportunities for all
– Foster economic growth in our community
– Give your business more exposure in a profitable niche market

In 2018, you will see things that have you never seen before. We are committed to elevating our game more than ever before. You will see the best of us this year.

Thanks to many of you:

– I didn’t quit when I was over $50K in debt because of the Hispanic Chamber of E-Commerce in 2011.
– I fought for what we all believe.
– I can call San Diego home now. Big deal for a Mexican immigrant that wasn’t planning to leave his beautiful home State Michoacán.
– I have become a better person in many different aspects of my life.

I’m grateful for everything that I have learned from you, your unconditional support and trust.

I’m excited about what’s coming. It’s time to write a new chapter in the history of HISCEC.

Join the Hispanic Chamber of E-Commerce now. Become part of this beautiful family where we all help each other out.

Have a great week and a prosperous new year.

Respectfully,

Tayde Aburto
President & CEO
Hispanic Chamber of E-Commerce

NUESTRA HISTORIA

El trayecto comenzó hace diez años en un pequeño rincón del departamento donde yo vivía en La Jolla, California. Nuestro concepto fue un poco adelantado para su momento. Tuve que invertir miles de dólares de mis ahorros para que todos supieran que la Cámara Hispana de Comercio Electrónico -HISCEC- era una organización legítima.

Imagínense esto por un minuto: un inmigrante de México que apenas hablaba inglés, con cero conexiones en el condado de San Diego y cero conocimiento del área decidió comenzar una asociación comercial desde cero porque no pudo encontrar respuestas a sus necesidades como emprendedor en el mercado.

Diez años después, después de superar muchos desafíos y aprender a navegar las aguas, me enorgullece decir que gracias a nuestros esfuerzos hemos podido impactar positivamente las vidas de más de 10,000 empresarios y profesionistas desde 2008 que han participado en nuestros seminarios y eventos especiales.

Empezamos a medir la asistencia en 2010, por lo que perdimos dos años de datos. El punto aquí es que a través de nuestra asociación comercial hemos contribuido positivamente al crecimiento y desarrollo de miles de personas.

Hemos creado un ecosistema donde se han llevado a cabo cientos de miles de dólares en transacciones comerciales.

A lo largo del año, resaltaremos muchas cosas maravillosas que hemos logrado como organización.

Si deseas compartir con nosotros cómo la Cámara Hispana de Comercio Electrónico -HISCEC- te ha ayudado, por favor comparte tu testimonio respondiendo a este mensaje.

Mientras nos preparamos para un año lleno de actividades, quiero invitarte a que te unas a nosotros convirtiéndote en un miembro activo de la Cámara Hispana de Comercio Electrónico -HISCEC-. REGISTRATE AQUI.

No estaríamos aquí sin el apoyo incondicional que hemos recibido de miles de personas a lo largo de los años. Tu inversión ayuda a:

– Dar más visibilidad a la organización
– Crear un mercado donde podemos promocionar tus productos/ servicios a miles de personas
– Organizar eventos de alta calidad que contribuyen a generar oportunidades de negocios para todos
– Fomentar el crecimiento económico en nuestra comunidad
– Darle a tu empresa más exposición en un nicho de mercado muy rentable

En 2018, verás cosas que nunca has visto antes. Estamos comprometidos a que este año sea el mejor de todos.

Gracias a varios de ustedes:

– No renuncié cuando tenía más de $ 50,000 en deudas debido a la Cámara de Comercio Electrónico Hispana en 2011.
– Luché por lo que todos creemos.
– Puedo llamar San Diego mi casa ahora. Un gran logro para un inmigrante mexicano que no planeaba dejar su hermosa casa en el estado de Michoacán.
– Me he convertido en una mejor persona en muchos aspectos diferentes de mi vida.

Estoy agradecido por todo lo que he aprendido de ti, tu apoyo incondicional y confianza.

Estoy emocionado por lo que viene. Es hora de escribir un nuevo capítulo en la historia de HISCEC.

Únete a la Cámara Hispana de Comercio Electrónico ahora. Forma parte de esta hermosa familia donde todos nos ayudamos mutuamente.

Que tengas una excelente semana y un muy prospero 2018.

Respetuosamente,

Tayde Aburto
Presidente & CEO
Cámara Hispana de Comercio Electrónico

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    A Powerful Return to Community and Connection @exatec.tjsd 

Last night, the EXATEC Tijuana–San Diego Association hosted its first post-COVID networking event—and it was long overdue!

A heartfelt thank you to the 100 EXATECs who registered and an extra special thanks to the 82 who showed up to make the evening unforgettable. Your presence and energy are what make this community so special.

The event was a true success thanks to the incredible hospitality of @casasur_hacienda in Chula Vista, the delicious catering by @decabeza_el_unico Tacos, and the unique cacao-tasting experience provided by @xocolatlhouse. 

Our local EXATEC community is made up of professionals who work at some of the most influential companies in the San Diego–Tijuana region and entrepreneurs leading thriving businesses in industries such as:

- Aviation & Aerospace
- Engineering Services
- Financial Services
- Transportation & Logistics
- Technology & IT Consulting
- Manufacturing 
- Real Estate—and more.

Each EXATEC holds a Bachelor’s, Master’s, or Ph.D. from Tecnológico de Monterrey, one of the most prestigious universities in Latin America.

As a new executive board member, I’m committed to strengthening our network of over 4,000 EXATECs in the region. One of our top priorities is reconnecting and growing this vibrant community over the next few years.

Stay tuned for future events, and if you’re interested in becoming an “Amigo TEC,” send me a message! We’d love to share upcoming opportunities to connect, collaborate, and support the EXATEC mission in our region.

#EXATEC #Networking #CommunityLeadership #SanDiego #Tijuana #TecDeMonterrey
    Next time you’re in downtown Houston, take a moment to look up and around. Each mural has a story to tell. The “Big Art. Bigger Change” initiative is awesome. Congrats @houston! Great job. 

#HoustonStreetArt #BigArtBiggerChange #PublicArt #HoustonMurals #UrbanCanvas #ArtForChange #HTown #Houston #Texas
    Most people hope to leave something behind.

But hope isn’t a strategy.

Legacy doesn’t happen by accident. It happens by design.

Start building your legacy—one decision at a time.

Thank you, @lionsgaterealty, @bettercallnate, @realpresidente, for the special invitation to your pod. I enjoyed our conversation. Keep doing the great work you are doing in the Houston metropolitan area. 

#LegacyBusiness #GenerationalWealth #BusinessWithPurpose #Entrepreneurship #buildtolast #houston #texas #realestatebroker #realestate #realtors
    Let’s Open the Door to a Life-Changing Opportunity

As the new President of the EXATEC Tijuana–San Diego Association, I’m asking you to join something bigger than all of us.

We’ve launched an ambitious yet deeply personal mission: raise $275,000 to establish a perpetual scholarship fund. This fund will comprehensively cover the education of high-potential students from our region and beyond so they can attend Tecnológico de Monterrey—one of the most respected universities in Latin America.

Link in BIO: https://tec.rs/EXATECTijuana-SanDiego-LDM-US

Why does this matter?

Because someone’s future is waiting, there’s a young person with the talent, drive, and heart to lead—but without the resources to get there. Together, we can change that.

This isn’t just about a scholarship. It’s about breaking cycles, uplifting families, and building the kind of future we all want to see. It’s about what happens when a community of leaders decides to pay it forward.

Here’s how you can help:

Every dollar you give is an investment in human potential. The best part? Your donation is tax-deductible. That means you can make a meaningful impact and receive a financial benefit, too.

Your generosity will directly fund education that empowers one student and every life they’ll touch in the years to come.

Let’s make history together. Let’s become the alumni network known not just for where we studied—but for who we lifted along the way.

Donate today. Create a legacy. Transform a life. #exatec #tecdemonterrey #exatectjsd #education #educationfund #scholarship #itesm
    What @kendricklamar’s Epic Concert Taught Me About Business Strategy

Kendrick Lamar didn’t just win the rap battle—he won the attention war. And last night, I saw it firsthand.

I took my family to his concert—and it was flawless.

From @sza to @justinbieber showing up as surprise guest, to the lighting, transitions, sound, timing—every detail was dialed in. Here’s what hit me:

This wasn’t just a concert. It was a masterclass in systems, execution, and brand power.

Kendrick’s recent beef with Drake may have grabbed headlines, but what sustained the momentum was something far more strategic:
A well-run operation behind the curtain.

As business owners, we can learn a lot from this:

1. Be Clear About Who You Are

Kendrick didn’t try to appeal to everyone. He made a bold statement and stuck with it.

2. Challenge the Norm

He called out the industry, made people uncomfortable—and gained global attention.
Don’t be afraid to say what others won’t. It builds trust with the right customers.

3. Build a Scalable System

That concert? It wasn’t “vibes”—it was process.
Processes create freedom. When your operations run smoothly, you can focus on impact.

4. Create Moments, Not Just Marketing

Kendrick’s team turned a concert into an experience people will never forget.

How can you turn a sale, an email, or a service into something memorable?

5. Stack Momentum

He didn’t stop after one diss track. He kept going—with strategy, story, and precision.

In business, consistency wins. Stay present. Keep publishing. Keep showing up. Bottom line:

Great marketing may get you noticed—but great systems keep you relevant.

Witnessing Kendrick’s performance with my family reminded me that when art meets structure, the results are unforgettable.

Make your business unforgettable.

#KendrickLamar #BusinessLessons #EntrepreneurMindset #BusinessOwnerLife #MarketingStrategy #BuildYourBrand #BusinessInspiration #SystemsAndProcesses #LeadershipLessons #BusinessGrowthTips #CustomerExperienceMatters #PersonalDevelopment #BusinessWithPurpose #EntrepreneurJourney #LiveWithIntention #SmartMarketingMoves #FamilyAndBusiness #PerformanceDriven
    A heartfelt thank you to all the incredible volunteers of the Rady Children’s Poway Unit @rcha_poway for hosting such a beautiful and impactful gala in support of Rady Children’s Hospital.

Your dedication, compassion, and countless hours of hard work are making a real difference for the children and families who need it most. From the elegant details to the powerful mission behind it all, your efforts were inspiring.

The Poway Unit continues to be a shining example of community, service, and love — from gathering essentials for emergency families to preparing meals with care and kindness.

Thank you for turning your time and talents into hope and healing.

#Gratitude #RadyChildrensHospital #PowayUnit #TabletopsAndTea #CommunityLove #ThankYouVolunteers #MakingADifference #StrongerTogether
    Huge thanks to @samueladamsbeer and The Boston Beer Company for shipping this special delivery of the limited-edition Derrick White Ale all the way to San Diego! As a die-hard @celtics fan and a true beer aficionado, I couldn’t be more excited to crack one open.

This witbier with coriander, orange peel, rose hips, and tamarind is a tribute to bold flavor—and to one of the boldest athletes in the game, @dwhite921.

Cheers to the best basketball team in the world, the Celtics, and to one of the best beer brands in America. Let’s raise a glass to greatness—on the court and in the brewery!

#DerrickWhiteAle #Celtics #BeerLovers #Witbier #BostonPride #SamuelAdams #DWhite #CelticsNation #CraftBeerLife
    Look: 

In this grand game of life, we’re all stumbling forward in the dark. 

Sometimes we trip on a rock. 

Sometimes we fall into a pothole. 

But here’s the magic: 

Every time you pick yourself up, you’re a bit further along. 

Every misstep is a lesson. 

Every failure is a teacher. 

Imagine if you viewed each stumble as a victory dance. 

A dance that says, “I dared greatly. I lived fully. I learned massively.” 

So let’s embrace the journey, rocks and potholes included. 

Because the destination is just a mirage; the real treasure is the dance itself. 

P.S. What “victory dance” did you do recently? #InspirationDaily
#MindsetMatters
#LifeQuotes
#Resilience
#PersonalGrowth
#ProgressOverPerfection
#SuccessMindset
#EmbraceTheProcess
#JourneyNotDestination
    Success hits a moving target — and that’s the point.

You’re not meant to stay where you are.

Dream bigger. Move faster.

Stretch beyond what you thought was possible.
Every step forward brings you closer to the life you deserve.

Keep moving. Success is chasing you.

#StayHungry #LevelUp #SuccessIsAMovingTarget #success #GrowthMindset
    At @exatec , we believe in the power of connection, dreams, and building a legacy of pride and excellence — wherever we go.

We take on the responsibility of being ambassadors of the values and vision of Tecnológico de Monterrey, promoting continuous growth, innovation, entrepreneurship, and community spirit.

Today, more than ever, we look to the future with the firm conviction to transform lives, empower EXATEC talent, and strengthen the Tec’s name around the world — one connection, one action, one story at a time.

Let’s keep building the future, together.
#EXATEC #ProudlyEXATEC #LegadoEXATEC #OrgulloTec
    Soy EXATEC. Pertenezco a una comunidad que impulsa acciones para transformar realidades, fortalecer comunidades y generar un impacto positivo en el mundo. Invito a EXATECs en la región de Tijuana - San Diego a que se unan a la agrupación. Visiten EXATECTIJUANASANDIEGO.COM y se registran para que estén al tanto de las actividades que se estarán desarrollando. #EXATEC #Tijuana #SanDiego #Mexicali #Rosarito #Ensenada #ITESM #tecdemonterrey
    Time is your most valuable business asset.
Not money. Not followers. Not connections.

Time.
And it’s non-renewable.

Think of every hour as a $100 bill.
Would you still “spend” it the same way?
Would you give it away to distractions?
Or would you invest it in growth, strategy, and results?

You don’t need more time.
You need to treat your time like it’s capital.

The ROI is in how you use it.
Make the next hour count.

#TimeIsCapital #BusinessDiscipline #EntrepreneurMindset #HighROIHabits #FoundersFocus
    Tonight, I had the honor of attending the Peacemaker Awards, hosted by the National Conflict Resolution Center (@ncrconline) -an organization that understands one truth:

When people communicate well, communities thrive.

Conflict is inevitable at home, at work, in schools, and across neighborhoods. But when we use the right tools and conversations to uncover common ground, something incredible happens: People come together, problems get solved, and peace becomes possible.

That’s what NCRC is all about—training people to turn tension into trust and division into connection.

I’m especially grateful to the San Diego Foundation @sandiegofoundation and Board Member Rafael Castellanos @rafaelcastellanossd for inviting me to this important evening. Your leadership helps build bridges where others see walls.

Let’s keep working to create a world where more conversations end in understanding.

#PeacemakerAwards #NCRC #StoryOfPeace #CommunicationMatters #LiveOnMission #SanDiegoFoundation #Gratitude #BetterTogether
    1️⃣ Lead with Humility. Your team, your clients, your market—none of them owe you anything. Stay grounded. Gratitude keeps your ego in check and your culture strong.

2️⃣ Build on Character. No cutting corners. No excuses. Integrity becomes your brand. Take the high road—it attracts better clients, better partners, and long-term success.

3️⃣ Double Down on Discipline. Scaling isn’t about hustle—it’s about consistency. Routines, systems, and habits compound. That’s where real freedom and profit live.

🚫 Real talk: There are no reliable “shortcuts.” But these 3? They’re your unfair advantage.

💬 Which one are you mastering right now in your scaling journey?

#ScalingBusiness #BusinessLeadership #GrowthStage #BusinessOwnerLife #BuildToSell #ProfitWithPurpose #SystemsOverChaos #profit #business #smallbusinesstips #businessowner #businesswoman #businessman #businessmotivation
    Most people are waiting.
Waiting for the right time.
Waiting for someone to notice their talent.
Waiting for permission.

But winners don’t wait.
They decide.
They take action with clarity, even when the outcome isn’t guaranteed.

If you want to grow your business, land your next big client, or take your life to the next level—it starts with this simple truth:
No one is coming to rescue you.
The opportunity you’re looking for is already inside of you. You just have to act.

So, what opportunity are you going to create today? Share it in the comments, declare it, and take the first step.

#WinningMindset #BusinessGrowth #SuccessStartsHere #EntrepreneurMindset #LeadershipDevelopment #CreateOpportunities #MindsetShift #SmallBusinessTips #TakeAction #HighPerformanceHabits #Don’tWaitCreate
    Imagine stepping into the ring like Conor. 

His secret? 

A mindset that’s razor-sharp. 

When you face a challenge: 

1. Visualize Success. Conor sees the knockout before it happens. 
2. Embrace the Pressure. He thrives when all eyes are on him. 
3. Learn from Defeat. Each loss sharpens his strategy. 
4. Show Unshakeable Confidence. He believes in his ability, no matter what. 
5. Adapt. His game plan constantly evolves with every fight. 

Above all, Conor’s mindset isn’t just for fighting. It’s for life’s battles. 

So, next time you face a “fight”: 

→ Visualize success 
→ Embrace the pressure 
→ Learn from defeat 
→ Show unshakeable confidence 
→ Adapt, always 

It’s time to step into YOUR ring and own the fight.

 #ConorMindset #MentalToughness #RiseAndGrind #MindOverMatter #VisualizeSuccess
    Supporting our @celtics in Utah! It was a fun game. We are grateful for the opportunity to watch greatness @jaytatum0 @kporzee @dwhite921 and all the talented athletes defending the #celtics Nation this season. Let’s go, Celtics! #banner19 #celtics #celticspride #celticsnation #celticslife
    An age-old dilemma: Comfort or Adventure? 

We’re all faced with this choice, aren’t we? 

Would you rather feel safe or feel alive? The right answer might surprise you.

Comfort whispers sweet promises: 

- Familiarity 
- Safety 
- Stability 

But what about Adventure’s siren call? 

- Growth 
- Novelty 
- Thrills 

Here’s the secret:  You don’t need to choose one and forsake the other. 

The magic happens at the intersection of the two. 

Seek comfort in the familiar ground, then sprinkle in adventure to spice things up. 

Comfort with a dash of adventure. 

Adventure with a sprinkle of comfort. 

Balance, my friends, is the key to a life well-lived. 

So, as you ponder this eternal question, remember: 

In the dance of life, the most graceful steps are often the ones that blend adventure with comfort seamlessly. 

P.S. Which path will you choose today?

#LifeBalance #AdventureAwaits #ComfortZone #StayCurious #SeekAdventure #MindsetMatters #GrowthMindset #LiveFully #BeyondComfort #LifeLessons #EmbraceChange #FindYourBalance #ThrillAndChill #PersonalGrowth #PurposefulLiving #RiskAndReward #LifeHacks #SelfDiscovery #DareToGrow #BalancedLife

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    A Powerful Return to Community and Connection

    Last night, the EXATEC Tijuana–San Diego Association hosted its first post-COVID networking event—and it was long overdue!

    A heartfelt thank you to the 100 EXATECs who registered and an extra special thanks to the 82 who showed up…

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