10,000 Business Owners

Tayde Aburto

January 9, 2018

4 MIN READ

The journey began ten years ago in a tiny little corner in the apartment that I was living in La Jolla, CA. Our concept was a bit ahead of time. I had to invest thousands of dollars from my savings to let everyone know that the Hispanic Chamber of E-Commerce -HISCEC- was a legit organization.

Picture this for a minute: An immigrant from Mexico that hardly spoke any English, with zero connections in San Diego County and zero knowledge of the area decided to start a business association from scratch because he couldn’t find answers to his needs as an entrepreneur.

Ten years later, after overcoming many challenges and learning how to navigate the waters, I’m proud to say that thanks to our efforts we have been able to positively impact the lives of more than 10,000 business owners and professionals since 2008 who have attended our business seminars and special events.

We started tracking attendance in 2010, so we lost two years of data. The point here is that through our business association we have positively contributed to growth and development of thousands of people.

We have created an ecosystem where hundreds of thousands of dollars in transactions have taken place.

Throughout the year, we will highlight a lot of great things we have accomplished as an organization.

As we prepare for a year full of activities, I want to invite you to join us by becoming an active member of the Hispanic Chamber of E-Commerce -HISCEC-.

We wouldn’t be here without the unconditional support that we have received from thousands of people over the years. Your investment helps to:

– Give more visibility to the organization
– Create a marketplace where we can highlight your products/ services to thousands of people
– Organize high-quality events that contribute to generating business opportunities for all
– Foster economic growth in our community
– Give your business more exposure in a profitable niche market

In 2018, you will see things that have you never seen before. We are committed to elevating our game more than ever before. You will see the best of us this year.

Thanks to many of you:

– I didn’t quit when I was over $50K in debt because of the Hispanic Chamber of E-Commerce in 2011.
– I fought for what we all believe.
– I can call San Diego home now. Big deal for a Mexican immigrant that wasn’t planning to leave his beautiful home State Michoacán.
– I have become a better person in many different aspects of my life.

I’m grateful for everything that I have learned from you, your unconditional support and trust.

I’m excited about what’s coming. It’s time to write a new chapter in the history of HISCEC.

Join the Hispanic Chamber of E-Commerce now. Become part of this beautiful family where we all help each other out.

Have a great week and a prosperous new year.

Respectfully,

Tayde Aburto
President & CEO
Hispanic Chamber of E-Commerce

NUESTRA HISTORIA

El trayecto comenzó hace diez años en un pequeño rincón del departamento donde yo vivía en La Jolla, California. Nuestro concepto fue un poco adelantado para su momento. Tuve que invertir miles de dólares de mis ahorros para que todos supieran que la Cámara Hispana de Comercio Electrónico -HISCEC- era una organización legítima.

Imagínense esto por un minuto: un inmigrante de México que apenas hablaba inglés, con cero conexiones en el condado de San Diego y cero conocimiento del área decidió comenzar una asociación comercial desde cero porque no pudo encontrar respuestas a sus necesidades como emprendedor en el mercado.

Diez años después, después de superar muchos desafíos y aprender a navegar las aguas, me enorgullece decir que gracias a nuestros esfuerzos hemos podido impactar positivamente las vidas de más de 10,000 empresarios y profesionistas desde 2008 que han participado en nuestros seminarios y eventos especiales.

Empezamos a medir la asistencia en 2010, por lo que perdimos dos años de datos. El punto aquí es que a través de nuestra asociación comercial hemos contribuido positivamente al crecimiento y desarrollo de miles de personas.

Hemos creado un ecosistema donde se han llevado a cabo cientos de miles de dólares en transacciones comerciales.

A lo largo del año, resaltaremos muchas cosas maravillosas que hemos logrado como organización.

Si deseas compartir con nosotros cómo la Cámara Hispana de Comercio Electrónico -HISCEC- te ha ayudado, por favor comparte tu testimonio respondiendo a este mensaje.

Mientras nos preparamos para un año lleno de actividades, quiero invitarte a que te unas a nosotros convirtiéndote en un miembro activo de la Cámara Hispana de Comercio Electrónico -HISCEC-. REGISTRATE AQUI.

No estaríamos aquí sin el apoyo incondicional que hemos recibido de miles de personas a lo largo de los años. Tu inversión ayuda a:

– Dar más visibilidad a la organización
– Crear un mercado donde podemos promocionar tus productos/ servicios a miles de personas
– Organizar eventos de alta calidad que contribuyen a generar oportunidades de negocios para todos
– Fomentar el crecimiento económico en nuestra comunidad
– Darle a tu empresa más exposición en un nicho de mercado muy rentable

En 2018, verás cosas que nunca has visto antes. Estamos comprometidos a que este año sea el mejor de todos.

Gracias a varios de ustedes:

– No renuncié cuando tenía más de $ 50,000 en deudas debido a la Cámara de Comercio Electrónico Hispana en 2011.
– Luché por lo que todos creemos.
– Puedo llamar San Diego mi casa ahora. Un gran logro para un inmigrante mexicano que no planeaba dejar su hermosa casa en el estado de Michoacán.
– Me he convertido en una mejor persona en muchos aspectos diferentes de mi vida.

Estoy agradecido por todo lo que he aprendido de ti, tu apoyo incondicional y confianza.

Estoy emocionado por lo que viene. Es hora de escribir un nuevo capítulo en la historia de HISCEC.

Únete a la Cámara Hispana de Comercio Electrónico ahora. Forma parte de esta hermosa familia donde todos nos ayudamos mutuamente.

Que tengas una excelente semana y un muy prospero 2018.

Respetuosamente,

Tayde Aburto
Presidente & CEO
Cámara Hispana de Comercio Electrónico

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    Revenue ≠ Wealth

Your P&L might look great… But is your balance sheet actually building wealth?

Too many business owners brag about revenue or profit margins but never track their net worth. The truth is, a profitable business today doesn’t guarantee financial security tomorrow.

The real measure of success isn’t just profit—it’s assets that grow whether you’re working or not.

Don’t just chase income. Build wealth that lasts.

Think beyond profit. Think prosperity for generations.

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✅ Grow it

Loyalty is like a bank account:

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The balance matters more than the transactions. 

Building loyalty is slow work. 

It’s a choice people make every single day.

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TRUE LOYALTY costs zero dollars.
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It’s not market conditions.
It’s not competition.
It’s not the economy.

It’s this:

The business owner hasn’t grown into the person who deserves a 7-figure business.

Let me break this down for you:

Your income is capped at the level of your personal development.

Read that again.

The truth?

Most business owners are playing small because:

- They’re scared to sell
- They’re afraid of rejection
- They don’t know their numbers
- They avoid tough conversations

Sound familiar?

Here’s what nobody tells you about scaling:

1. Your sales skills are your lifeline
2. Cash flow management is everything
3. Mindset isn’t woo-woo – it’s essential

I’ve helped dozens of business owners break through this barrier.

You know what they all had in common?

They were willing to get uncomfortable.
They were ready to do the work.
They stopped making excuses.

This isn’t for everyone.

Because here’s the reality:

7 figures isn’t just a number.
It’s a reflection of who you’ve become.

Be Intentional.
    For more than fifteen years, I’ve walked alongside small business owners—listening to their challenges, celebrating their wins, and guiding them through some of their life’s most important business decisions.

One of the biggest misconceptions I’ve seen repeatedly is that Most business owners believe estate planning is only for the wealthy.

That belief has cost too many families peace of mind and, in some cases, their financial security.

Here’s the reality: if you don’t create a plan, the government will make one for you. And when that happens, strangers—not you—decide what happens to your business, assets, and your family’s future.

But when you’re intentional about planning, everything changes.

- You stay in control.
- You decide who benefits from your life’s work.
- You turn today’s profits into tomorrow’s legacy.

Whether your estate is worth $50,000 or $5 million+, what matters is protecting your family from chaos and ensuring your legacy outlives you.

Now more than ever, it’s time for business owners to take the proper steps—not just to grow profit but to build lasting generational wealth. 

Please don’t wait until it’s too late. Be intentional. Protect your family. Build your legacy.

#wealth #smallbusiness
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But here’s the truth: very few actually build wealth that outlives them.

Why?

Because they’re focused on making money today… not on transforming profits into long-term assets.

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- Assets build generational wealth.

If you want your family to thrive long after you’re gone, you can’t just chase revenue. You need to turn profits into investments that compound over time—real estate, equities, businesses that run without you.

Don’t just grow sales.
Don’t just build a business.
Build a legacy.

What are you doing today to turn your profits into generational wealth? #wealth #smallbusiness #assets #generationalwealth #legacy
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It was a beautiful and meaningful event that marked a major milestone for our family. My wife is honored and proud to officially become a British citizen — a moment filled with gratitude and excitement for the opportunities that lie ahead.

Thank you to everyone at the Consulate for making the day so special. This is a chapter we’ll never forget! 

Here’s to new beginnings, brighter futures, and being part of something truly great. 🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧 #ukinla #british #uk #uk🇬🇧 #britishamerican
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Success loves movement. 

While others are: 

• Waiting for perfect timing 
• Planning the perfect strategy 
• Worrying about perfect execution 

You’re actually: 

• Learning by doing 
• Adjusting in real-time 
• Getting closer with each step 

Think about it: 

• Dead fish go with the flow 
• Live ones swim upstream 

So don’t wait for motivation. 

Let momentum be your strategy. 

Because here’s the brutal truth: 

Success doesn’t care about your plans. 

It cares about your progress. 

Now make your next move towards your goals. 

Colorado here we come 👍🏻

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They’ll tell you: 

“It’s never been harder to succeed in America.” 

But look around. 

You’ve got: 

- Instant access to 330M potential customers 
- Zero barriers to starting a business 
- Unlimited free knowledge online 

Want proof? 

- 20-year-olds making millions on social media 
- Stay-at-home parents building Shopify empires - People charging $5K for advice online 

The playing field’s never been this level. 

You don’t need: 

❌ A fancy degree 
❌ Rich parents 
❌ Venture capital 

Just look at the data: 

2025: 33M small businesses in the US 
2010: 26M 
1990: 15M 

That’s not recession. 

That’s opportunity. 

And guess what? 

You don’t need permission: 

- Start a side hustle today 
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Stop waiting for perfect. 

Start building imperfectly now. 

You’ll thank yourself in 2025 and beyond. 

Happy 4th of July! 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🙏🏻

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Always random. 

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- That solution? Working out
- That insight? Cooking dinner
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Not when you’re forcing it. 

Not when you’re pushing. 

Not when you’re trying too hard. 

But when you let go. 

When you relax. 

When you trust the process. 

So maybe instead of grinding 24/7, try doing nothing on purpose sometimes. 

That’s where the magic hides. 

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    We doubt ourselves 
We second-guess ourselves 
We play small because we think small 

Meanwhile... 

The loudest people are winning. 
The mediocre are thriving. 
The unqualified are teaching. 
The selfish business leaders are leading. 

Not because they’re better. 

But because they’re bolder. 

So let’s flip the script: 

Instead of “Who am I to do this?” Ask “Who am I NOT to?” 

Instead of “What if I fail?” 

Ask “What if I succeed?” 

Instead of “I don’t know enough” 

Remember, nobody starts knowing everything. 

P.S.  DOUBT KILLS MORE DREAMS THAN FAILURE EVER WILL.

Let that sink in.

Have a nice weekend! 

#doubt #business #mindset
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Or In 12 months, you’ll be glad you did. 

Only one of those feels good. You choose which. 

P.S. What’s the one thing you’ve been overthinking? Type it below. 

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Legacy doesn’t happen by accident. It happens by design.

Start building your legacy—one decision at a time.

Thank you, @lionsgaterealty, @bettercallnate, @realpresidente, for the special invitation to your pod. I enjoyed our conversation. Keep doing the great work you are doing in the Houston metropolitan area. 

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