When it comes to small business owners reaching Hispanic audiences, mobile marketing is a non-negotiable; in fact, Hispanic consumers—who represent 15 percent of all U.S. adults—are more likely than non-Hispanics to own a smartphone and to use it as their primary connection to the Web. Meanwhile, more than 60 percent of Hispanic small business owners own smartphones, and many are increasingly keen to embrace mobile marketing. In a significant new partnership with the Hispanic Chamber of E-Commerce(HISCEC), Wells Fargo has underwritten its own support of the small business community, and of mobile-conscious Hispanic business owners, in particular. For more information, please CLICK HERE.
