Stumbled upon this video today. Playing for Change shared a new song/video titled "Mexico Lindo y Querido," that unites musicians across Mexico and demonstrates the beauty of this great country. No matter how many things in this life may divide us, they are never as strong as the things that bring us together. This is the power of music.
While many use a personal computer to access the internet, when it comes to Latinos, more and more are going mobile. Diana Guevara spoke to Tayde Aburto, CEO of the Hispanic Chamber of E-Commerce about why this might be. From the workplace to virtually anywhere on the go Latinos cannot seem to part with their smartphones. They are not only using the internet more than any other group, they are surfing it with their smartphone instead of a laptop. Tayde Aburto is CEO of the Hispanic Chamber of E-Commerce. He says Latino mobile usage is growing four times faster than the general population. Read full article CLICK HERE.
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I had the opportunity to participate as a Speaker at the Tecnificate Conference of my good friend Ariel Coro on June 4. It was a unique experience for me. I met very interesting people and made new friends. The turnout was great. People walked out of the event very motivated and fired up to make things happen. I can't wait to launch the Empresa Digital program in the San Diego County area. I want to start making our small contribution to the community just like Ariel Coro has inspired us to do it.
Ariel is a very positive motivation for me. I'll continue to follow his foot steps. At the Tecnificate Conference, Despierta America was presence. Here is the segment that was aired at the show. Keep up the great work Ariel! You can count on us for everything.
Channel 4SD reported today the growth of Latino-Owned businesses in the San Diego county area and the positive economic impact that they have to our local economy.
We still have a lot of work to do if we want to continue to see an increase in the levels of specialization in our business community. One of the topics that concern us the most is the digital divide that exists in the Latino community. Latinos continue to lag behind non-Latinos in their use of digital technologies such as the Internet. We need to keep working hard in order to be able to narrow that gap. The more connected we get, the better for all.
Thank you to Channel 4SD for letting everyone know some of the exciting things that are happening with the Latinos business community of San Diego.
Sigan trabajando duro!
Join Your Peers at the 2nd Annual Cloud Computing Conference. With this year's theme of "From Theory to Practice", we hope to not only provide you with the latest information from industry experts on Cloud Computing, but also real world examples from case studies and user panels. You will be hearing from leading industry analyst, IDC to hear what is hype versus reality in Cloud Computing. Companies like Microsoft will bring the latest information on what is going on in Platform as a Service, and what they are seeing their customers looking for from their Cloud Solutions.
Of course, no Cloud discussion is complete without talking about Security. Again, we have gathered industry experts to sit on a panel and provide a thorough discussion of this topic. We will also be exploring fun topics like Wireless and the Cloud.
The San Diego Chapter of AITP is proud to host this Second Annual Cloud Conference. Learn more about AITP here.
Over the last 5 months I have had the opportunity to travel all over San Diego County area trying to connect with the movers and shakers of our economy. The micro and small business owners that work very hard to make things happen for them, their families and the cities they live in. I have discovered new places, explored new areas and met dozens of people.
Last week, I had the opportunity to visit Brick Row on Heritage Square in National City, CA for the first time ever. Brick Row was designed by San Diego architect R. C. Ball (who designed Folsom Prison), it was constructed by Frank Kimball in 1887 for $30,000. The architectural style of the individual row houses is unique to this region and was molded after the row houses of Philadelphia and similar eastern cities. Listed on the National Register of Historic Places, it now is an integral part of National City's Heritage Square. Each of the 10 units is privately owned and maintained.
Right on Brick row, you can find Creative Images; a Latino-owned photography-studio where the owner, Manuel Cavada, showcases a documentation of the culture and traditions of Mexico. Don Manuel, known by his friends as "Manolo", can give you a special tour of his studio and show you some of the incredible pictures that he has for display (By appointment only).
Can't wait to meet more business owners like Don Manuel and see new places like Brick Row. One of the things that I truly love about what I do is that, the opportunity to connect and build relationships everyday of my life.
By Tayde Aburto / in News / August 20, 2010
The Hispanic Business Showcase is starting to take a lot of shape at three weeks away from the show thanks to the support of all of our sponsors, strategic and media partners. One of our media partners is Tecnovision Digital based in Tijuana. Their advertising solution is so effective that after a couple of days that our Ad started to show on Tecnovision's LED display, we started to receive good leads. They offer a great digital advertising opportunity. Check their web site out at http://www.tecnovisiondigital.com/
This is our Ad running in Tijuana:
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This week WiredLatinos had the pleasure of interviewing busy entrepreneur and rising Latino online-business star, Tayde Aburto. Tayde is a small business advocate, Internet marketing consultant, Latino professional and entrepreneur. He is the Co-Founder and President of the Hispanic Chamber of E-Commerce (HISCEC), a B2B membership-based Hispanic Business association focused on providing tools and solutions to members to increase their presence online.
Tayde Aburto holds a M.B.A. in Marketing from Tec de Monterrey’s Graduate School of Business Administration and Leadership (EGADE) and a B.A. in Economics from the University of Michoacán, San Nicolas de Hidalgo in Morelia, Mexico. Tayde has over 8 years of extensive work experience in both the public and private sectors. He is originally from Morelia, Michoacan, Mexico and currently lives in San Diego, California.
WiredLatinos (WL): What inspired you to create the Hispanic Chamber of E-Commerce (HISCEC) ?
Tayde Aburto (TA): The need to network with other Latino e-entrepreneurs, professionals and business owners online and to contribute to the growth of the online Latino business community.
Latino business owners are starting to get more involved with the use of the Internet as a business tool, the Hispanic Chamber of E-Commerce offers them an opportunity to promote their products and services online.
WL: What is HISCEC main purpose or goal?
TA: To foster the use of the Internet as a business tool among small businesses and to provide the services that small businesses need to grow a dynamic web presence supported by an active community of business owners.
WL: When was HISCEC born?
TA: HISCEC’s beta version was born in April 2008.
WL: Do you have another job besides HISCEC?
TA: The Hispanic Chamber of E-Commerce is my full-time job now.
WL: What role do you play within HISCEC?
TA: I’m the President & Marketing Director.
WL: Do you have any business partners?
TA: I do. My business partners are the IT master minds behind the whole operation, they are also involved in business development activities.
WL: Where do you see Latinos in business as a group heading online?
TA: To become one of the most representative and proactive group of business owners online. It has taken us a while to recognize the value of the Internet as a business tool but once we catch up with the trend, our growth will be exponential.
WL: Do you have any statistics you would like to share with us? How many members do you have?
TA: We have 1,003 members and we keep growing by the month.
WL: How have you gotten the word out about HISCEC?
TA: Word of mouth, organic search and we are just starting to use other communication channels to spread the word around about our organization. Our new services will help to keep the momentum going. The market is very competitive so if your business doesn’t offer a unique value proposition is very hard to make it grow. We are going to add new services soon but we are planning to keep innovating to keep our association moving at the pace of the market we are in.
WL: What has been the hardest challenge in creating your company?
TA: Lack of time and staff but we are just starting to turn things around.
WL: What has been the biggest reward about creating your company?
TA: When we see the Members of the Hispanic Chamber of E-Commerce closing deals, building their networks, reaching new markets, educating others, etc. thanks to their presence in our online business association.
WL: I heard about the Hispanic Business Showcase Conference this fall, can you tell me what it is and why did you start it?
TA: The Hispanic Business Showcase is a two-day business and technology expo focused on showcasing products and services offered by successful business owners. It’s a sales prospecting, relationship building, lead generating and networking opportunity for business owners in the San Diego and surrounding area. We decided to organize the event because we believe in the power of tradeshows as a marketing tool and we like to get engage in activities that offer value to our members, sponsors and strategic partners. We also want to let the business community know that working together we can make things happen. When things are going bad, you have two options: you can sit down and complain about how bad things are or take risks to try to make things better. We are always going to go for the second option.
WL: Where do you see HISCEC in 5 years?
TA: In 5 years HISCEC will be better established in the marketplace.
WL: What advice would you give someone who is just starting out in the online business?
TA: Have a business plan, work hard, connect with key people in your industry and make things happen.
WL: What do you do to stay focused and motivated?
TA: When you love what you do it is easy to stay focused and motivated. The passion that I have for what I do is my biggest drive.
WL: Have you read a good book lately?
TA: “Anywhere” by Emily Nagle Green.
WL: Good book. . . . . Where is Tayde Aburto going to be in 5 years? What will he be doing?
TA: Anywhere trying to make a positive impact on anyone around me.
By Tayde Aburto / in News / August 7, 2010
Network marketing is a means for businesses to expand their growth. Marketing and sales involves many techniques and when a strong network marketing strategy is implemented, it can become one of the most powerful workforces in the company.
Business network marketing involves making contacts. It may be considered a bit “old school“, but, it is one of the most useful forms of marketing.
There are going to be a great deal of opportunities to connect with entrepreneurs, professionals, business owners, potential clients and strategic partners at the 2010 Hispanic Business Showcase in September. If you like to take advantage of business networking events to grow your business, exhibiting at the expo or attending the business seminars are two great opportunities that the 2010 Hispanic Business Showcase will offer to you. The event is a two-day business and technology expo that will be held on September 10 & 11 at the San Diego Convention Center.
If you are planning to attend the Hispanic Business Showcase, consider the following business networking tips:
- Be professional and well informed: When attending the event you are there to represent your brand or service. You are a reflection of your business. Therefore, it is necessary to not only carry yourself in a professional manner, it is vital to be well informed with accurate and precise knowledge of your brand or service. This is vital. Not just to be able to communicate in a relaxed manner with those around you, but to deliver the confidence required in regards to your brand or service that gains peoples interest.
- Bring plenty business cards, we are expecting hundreds of attendees: Simple tools such as business cards should be considered before attending the event. You want to make sure you have plenty of business cards. Not only pack your card holder full of them, include extra in your car, which you can resort to should you run out.
- Listen: When at the event, listen to those you are speaking with. Do not control the conversation, but listen for “hot buttons” which will allow you to effectively relay your message and gain the persons interest. Coming off as “salesy” will have the person turning the other check. Be natural and allow the other person to control the majority of the conversation.
- Follow Up right after the expo: Lastly, always remember to follow up. Whether you send a simple email, a note in the mail or contact the prospect through a telephone call, follow up is vital.
Business network marketing has been known to take businesses to the next level. By attending various events, you will become a seasoned network marketer with the ability to expand your business. If you are always looking for the best events in town, the 2010 San Diego Hispanic Business Showcase event is one that you don’t want to miss.
We look forward to connecting with you!
Benefits of Face-to-Face Marketing
There are many businesses now that are finding great benefits from internet, digital, email, and social media marketing, but there are those that have more front end users that need to be targeted in a more direct way. There are some customers that aren’t on the same channels as others and there are so few of them that conducting a mass marketing outreach would be illogical. For this reason, face-to-face marketing shines as a marketing method for many businesses that need that more personal marketing edge. There are many benefits of face-to-face marketing, many of which adhere to the audience which requires the more personal interaction.
Highly Comprehensive Information Delivery
Much like businesses use social media and internet marketing in order to provide expertise and knowledge on a specific market, face-to-face marketing provides the need-to-know information and special tips and strategies in a more personalized manner. Seminars and lectures are a great way to achieve this information delivery in a face-to-face style, allowing the business to have a public event in which they target the group that needs this type of marketing for appropriate exposure. Seminars could be instructional and informational, allowing for feedback and questions from the audience. This allows these businesses to give the most comprehensive information and solutions to the front end users.
The difference between other forms of marketing and face-to-face marketing is that actually holding an event for the face-to-face marketing is providing visibility by itself. For example, a real estate business is holding a seminar in a specific community, for real estate agents who are seeking new and effective strategies. The business hands out 500 invitations, yet only 100 people show up. The difference here is that the business didn’t end up just marketing to the 100 people that showed up, but all 500 people that received an invitation. Whether they arrived or not, they still know what the business does, where it operates, and what it is offering to them as a customer. This is building the reputation of the business while creating a high visibility.
Cost Efficient and Time Effective
The best benefit of face-to-face marketing is the cost efficiency and time effectiveness of the venture. While print ads and other measures may be quite costly, and internet marketing could take a great deal of time to reach a large amount of people, face-to-face marketing involves getting the group of people together in one place, delivering the message, interacting, and all in the least amount of time and least amount of cost. This is highly beneficial to businesses that rather spend their budget on operation of the business and not seeking customers.
Face-to-face marketing is providing to be a very beneficial means of reach the front end users of businesses and for B2B businesses seeking an effective marketing strategy for a lesser audience. The entire relationship can be built with the personal aspect that is often void of other marketing measures, and the business is able to reach all target and current customers effectively.
Exhibit at the 2010 Hispanic Business Showcase that will be held on September 10-11 at the San Diego Convention Center.