Honored and thankful for the 2014 "Hispanic Business Visionary" Award that the San Diego County Hispanic Chamber of Commerce gave me.
The Hispanic Chamber of E-Commerce works with Hispanic family-owned and small businesses around the country, helping them establish a profitable presence on the Internet. Now, the organization is seeking to learn more about the community it serves, as a way of refining and perfecting its service offerings.
The Hispanic Chamber of E-Commerce has partnered with the Center for Family Business at the University of Monterrey, Mexico and the Akro Group to launch a new study, focused on Hispanic-owned family businesses in the United States. The study will seek to determine the current dynamic, succession, professionaliza
tion, and internalization strategies in place at these businesses; a final report will contrast results with data obtained from other countries in the Americas.
Please click here to access the survey: https://es.surveymonkey.com/s/EFUSAEN
“In order to stay relevant and to provide a high quality service to our members we need to respond to their needs in a very proactive manner,” explains Tayde Aburto, founder of the Hispanic Chamber of E-Commerce. “We have always been a results-driven organization so it is important for us to always deliver valuable services and to do whatever it takes to stay ahead of the game.”
Aburto notes that the survey itself—open to all Hispanic family business owners—takes, on average, just eight minutes to complete. Those who choose to participate are not asked to provide any personal information. The results obtained are intended strictly for research purposes.
Those purposes include not just the academic, but the practical, as well. According to Aburto, the Hispanic Chamber of E-Commerce will use the results gleaned to guide new programs and initiatives, ensuring
their relevance to the family business sector. “Family owned businesses are the core of the Hispanic business community,” he says. “We are committed to help them out in any way we can. They trust in our ability to make things happen and we are not planning to let them down.”
Aburto concludes by noting that the survey will be sent out to Hispanic Chamber of E-Commerce members and to other organizations that work with Family-owned businesses, and he urges them to consider participating; in the meantime, those with questions about this research can contact Guillermo Salazar of the Akro Group (firstname.lastname@example.org)
To answer the survey in Spanish please go to https://es.surveymonkey.com/s/EFUSAES
What you’ll learn
- Tayde’s American Dream and his path to pursue it
- What inspired and motivated Tayde to start the Hispanic Chamber of e-commerce
- Why the chamber focuses on supporting Latino family businesses
- The importance of leaving a legacy
- The main barriers and challenges Latino business owners face
- How the Hispanic Chamber of e-commerce is helping Latino owned businesses
- The importance of education for business success
- The tremendous business potential in Latino owned businesses
- How Latino business owners can shift their affinity for social media for building their business
- The critical need to shift to a collaboration mindset in the Latino community to enable Latino business success and what we can do about it
- The more you help other people get what they want the more you’ll get what you want
This post it's all bout being a fearless entrepreneur. Let me share with you a story that it is going to help me to clearly illustrate my message. I grew up in a family of entrepreneurs in Mexico. My grandparents, on my dad and mom side, were entrepreneurs.
My father's dad owned different ventures, from a large coconut plantation to beef distribution and more. He was able to provide to his family of 8 kids and wife everything they needed growing up. He was even able to afford private school to some of his kids, and believe, attending a private school back in the days was a luxury. My dad received the best education he could have gotten at the time, that helped him a lot to become a leader and successful entrepreneur.
My mother's dad he was also an entrepreneur. He started selling candles at the age of 6 at a local farmers market in the city of Petatlan, Gro. in Mexico. He bought a coffee plantation at the age of 18 and open his first movie theater at the age of 21. He had a nice life. He always had everything he wanted but he was so comfortable with what he had at that time that he never cared about growing his business.
I remember back in the 90's when dish TV, Sky and all those companies started to hit the market strong in Mexico. My grandpa started to stay: "I never thought I was going to be able to see the end of the movie theaters as we know them." Honestly, I never thought that was going to happen just because going to the movies is an experience that you can't easily duplicate at home, plus you are always looking for opportunities to break the routine by doing something different.
Where I want to go with this it's something that I still see a lot in the Hispanic business community. It's the fact that no matter what you say to an entrepreneur, if he/she is not interested in growing-expanding, you are never going to be able to persuade them to do so. They are comfortable making enough money to cover the operating expenses of their business and making a small profit. So I can go and talk to them about technology and the benefits of growing the business using the Internet as a business tool and all they are going to hear is bla, bla, bla, bla, bla, bla, bla, bla....I get that and it is totally aceptable.
I'm never going to judge an entrepreneur negatively over that, at least they had the courage to start their own business. But here is the thing, most of the Latinos and Latinas entrepreneurs that I know a lot of times do not think about the future. They are so focused on the present that they completely ignore the future and because of that the business ends up paying big time.
My grandpa was never able to grow his business. He stayed local. The theater is still open but it is not making tons of cash, just enough to pay the bills and have some cash for a nice dinner or so. On the other hand, you see the story of "Cinepolis" the largest Movie Theater chain in Latin America with a presence in some USA markets.
The founder of Cinepolis started around the same time as my grandpa but the difference was that when dish TV, sky and all those started to hit the market; he saw opportunity instead of a threat so that was the time when they start investing heavily into their expansion and they did really well.
The story behind this post is to be a fearless entrepreneur. If you decide to start a business go all in, plan strategically and focus on taking care of business. Patience and persistence can lead you a long way.
Thank you very much for your time. Look forward to hearing back from you.
Check out my profile on Google+:
By Tayde Aburto / in Blog / April 19, 2014
In 2007, after conducting an exhaustive research and after experiencing a negative relationship with the local Hispanic Chamber of Commerce, I decided to engage in a task that could lead to build a business association that could be 100% results-driven. My business partners and I held extensive meetings to try to figure out the best way to define a business association that could avoid most of the mistakes and weaknesses of the traditional Hispanic Chambers of Commerce.
After several weeks of work, we decided to found the "Hispanic Chamber of E-Commerce". The first difficult decision that we had to make was to choose the legal status of the organization. A non-profit was the natural way to go but that would have lead the Hispanic Chamber of E-Commerce to fail on its mission in the long term and we didn't want that to happen so we moved forward with a private business association at the time. That decision had implications of its own, that meant that we were willing to invest our private resources into a concept that had a very strong social focus. A private organization with a business model that was going to demand a lot of hard work to get to the break-even point and profitability in the mid-term. Thanks to the support of my business partners, we moved forward with the plan. Six years later, after lots of ups and downs, we don't regret a single bit about the decision we made. Specially now, after seen so many Hispanic Chambers of Commerce go through tougher times than the Hispanic Chamber of E-Commerce and our organization growing by the month.
The Hispanic Chamber of E-Commerce is now incorporated as a Benefit Corporation and its mid-term future is very attractive. I'll write a post to specifically address that topic soon. Let's get back to the topic at hand.
Many Hispanic Chambers of Commerce in the country are currently struggling, not just financially but also in terms of credibility and reputation. It is not because of the marketplace conditions or the lack of Hispanic-owned businesses, it is because of the lack of leadership at the Board level. A lot of Hispanic Chambers of Commerce have great staff that can't move the agenda forward just because at the Board level the leaders can't get things done. In some locations the members of the Board divided over no good reasons and then ended up creating a new "Hispanic Chamber of Commerce" or "Latino Business Association" or whatever just fuel their egos and to have another lousy business organization in the market. In some situations it has actually worked for the better because the new organization started to get things done.
Many Boards put all of their attention in the Chamber's bank account. They measure a President's and staff performance based on how much money they can collect from sponsors, events, membership and grants not by how many programs and/or initiative they roll out to help the business community or anything that positively impacts the growth and development of the members that they represent. Because of that, many Hispanic business owners are not interested in join their local Hispanic Chamber or participate with them at any level. That's one of the reason why some of the top Hispanic markets in the country have Hispanic Chambers of Commerce with less than 1,000 members and Hispanic Chambers with 1,000+ members but with very low membership engagement.
This is a situation that has to change sooner than later because the Hispanic business community is growing at a fast pace, 3.2+ million Hispanic-owned businesses in the U.S. depend a lot on their local Hispanic Chamber of Commerce to address a lot of the issues that have a negative impact on their performance.
Let's not forget that a chamber of commerce is an organization of businesses seeking to further their collective interests, while advancing their community, region, state or nation. Business owners voluntarily form these local societies/networks to advocate on behalf of the community at large, economic prosperity and business interests.
A Chamber of Commerce is not an entity that can't be controlled by a small group of folks, in many Hispanic Chambers of Commerce that's the case. They always select a staff that it is going to play their little game, they don't care about the business community at large but themselves, they play their cards the best way they can to benefit their personal agendas and they do everything they can to keep political control even when they are not directly serving on the Board. That's for me weak leadership, business people with no business values and a real shame to the Hispanic business community at large.
If you belong to a Hispanic Chamber of Commerce that it is not representing the interest of the membership at large, take action! Read the by-laws of the organization to learn about the different ways that you can make a change. You can play a real leadership role in your community by questioning the performance of your local Hispanic Chamber of Commerce Board of Directors and staff. It's not fare that large Hispanic business communities look nonexistent just because the leaders of the local Hispanic Chamber of Commerce are just focused on themselves and their selfish agendas. A lot of their programs and initiatives don't respond to the needs of the community and they only put together social events to justify sponsorship dollars to make sure that they get those dollars again the following year.
I'm not 100% satisfied with the results that we have accomplished with the Hispanic Chamber of E-Commerce so far because I know that we could be doing way better with more resources but I know that the organization is moving in the right direction. By the way, for the first time in the history of the organization, the Hispanic Chamber of E-Commerce is going to have an Advisory Board. A Board that it is going to be integrated by proactive small business owners truly committed to make a change in their communities.
If you are a Board Member of a Hispanic Chamber of Commerce that it is struggling financially, has a few members and has programs that don't respond to the needs of the business community please do us all a favor, conduct a real assessment of the situation and take action to move agenda forward. It's not right to use the Chamber's resources to just befit your personal agenda.
It's okay to have personal agendas and interests. It's not okay to use a non-profit to just benefit yourself.
If you are a member of a weak Hispanic Chamber of Commerce, take action to make your leaders accountable for their actions. Challenge their leadership, organize the members to change things and make sure that new leaders work for all the members and not just for a few. If no one takes action because they are all satisfy with an average Hispanic Chamber of Commerce that's up to the membership.
If you are a proactive business owner interested in helping the family business sector, join the Hispanic Chamber of E-Commerce. We need people like you helping to build a stronger family business sector in the Hispanic community.
Thank you for taking the time to read this post. Feel free to share your comments, I'm interested to hear your thoughts on this matter.
Check out my profile on Google+:
By Tayde Aburto / in Blog / February 19, 2014
Thank you City of Oceanside and Oceanside Chamber of Commerce for the Certificate of Appreciation. It's truly an honor to have the opportunity to work with one of the most proactive Chambers of Commerce in San Diego County. The Oceanside Chamber of Commerce is lead by a group of people that are truly committed to business community of the City of Oceanside. I know that we still have a lot of work to do to in the community but I know that we are helping to make a difference one business at a time and that it is pretty rewarding. We have great plans to keep moving the business community of Oceanside forward. Thank you again for the certificate of appreciation.
On this interview, I talk about e-commerce strategies for B2B and I also talk about the mission of the Hispanic Chamber of E-Commerce. Business Review América Latina reaches high level executives from all over Latin America.
Check out my profile on Google+: