Did you accomplish all your goals this year? Great! Now is the time to start setting your strategic plan for 2018. Learn from your successes and mistakes, make 2018 your best year yet!
By Tayde Aburto / in Blog / October 29, 2017
Tayde Aburto, President & CEO of the Hispanic Chamber of E-Commerce, participated in a panel discussion at the 2017 USHCC National Convention in Dallas, Texas.
The discussion was about:
"Opportunity Online: Latino and Black Small Businesses and the Internet."
The participants discussed ways that diverse small businesses are using internet platforms and tools to drive their businesses and advance economic opportunity.
Tayde Aburto shared in his introduction how the concept of the Hispanic Chamber of E-Commerce was born. From a research project to incorporate the first Hispanic Chamber of E-Commerce in the United States.
The mission of the Hispanic Chamber of E-Commerce is to promote the use of the Internet as a business tool to help family-owned businesses to become more competitive in the marketplace.
The Hispanic Chamber of E-Commerce vision is to be the most resourceful Hispanic business association in the Family business sector committed to enabling small businesses to do e-commerce.
Watch the highlights of the Q & A with Javier Palomarez, President & CEO of the United States Hispanic Chamber of Commerce at the University of San Diego. Check out the gallery of pictures at http://bit.ly/Palomarez.
Prosperity enables people to gain meaningful employment, pursue the opportunities they desire, lead productive lives, and build a future for their families and friends. As the Hispanic community continues to grow in San Diego County, Hispanic leaders in the region must have the responsibility to contribute to the economic empowerment of the Hispanic community. As Americans, it is our duty to be key economic drivers for growth and not an underperforming segment of the population. Numbers do not lie, our presence in San Diego County keeps growing by the year:
In 2015, there were 1.38 time more White residents (1.52M people) in San Diego County, CA than any other race or ethnicity. This is followed by Hispanic with 1.1M and Asian with 379,566. If we do not perform at the market average professionally, we are not going to be an asset to San Diego County.
I have been living in San Diego County for a little over 11 years now. When I moved to San Diego in 2006, I spoke English barely enough to get myself around the city. My wife forced me to improve my English to be successful in the marketplace. I still have a strong English accent, and that is the next step I am working on to get better, but at least I am capable of handling business deals at any level.
38.1% of San Diego County, CA citizens are speakers of a non-English language, which is higher than the national average of 21.5%. The most common language spoken in San Diego County, CA in 2015, other than English, was Spanish with 22.5% of the overall population being native speakers. This was followed by Tagalog with 2.93% and Chinese with 1.31%.
When compared to other counties, San Diego County, CA has a relatively high number of residents that are native Other speakers. In 2015, there were 11,957 native speakers, approximately 8.08 times more than would be expected, living in San Diego County, CA.
I deal with hundreds of Hispanic business owners a year. I know that many of them do not speak enough English. Is that a barrier to personal and professional growth? You better believe it. However, it is not a good idea to neglect Spanish speaking immigrants at all. Why? Spanish speaking immigrants are already set up in San Diego County, many of them contributing to the growth of our local economy with their businesses. The economic empowerment of that niche is a top priority for me and many others in our community.
Many Spanish speaking entrepreneurs are not interested in taking their business to the next level; they are comfortable in the stage they are. For those who want to expand and become a greater asset to San Diego County's economy, we must provide the resources that they need to grow. That is why our work, through the Hispanic Chamber of E-Commerce, is so relevant.
How can we grow economic prosperity in San Diego County when the median household income is $60K+?
According to Expatistan, cost of living in San Diego breaks down as follows:
Living Wage Calculation for San Diego County, California
Cost of Living and Prices in Similar City (NorCal)
Cost of Living, Prices in San Jose, California (United States) - MHH Income $77K
I compared San Diego to San Jose just because of the similarities that both cities have. San Jose and San Diego are as expensive, but MHH income is a little higher in San Jose. One way to increase MHH income in the Hispanic community is through the economic empowerment of the Hispanic business community. They can help to create high-paid jobs if we make doing business easy for them. Time to cut red tape and time for a tax reform that makes sense for small businesses.
Poverty by Race & Ethnicity
The most common race or ethnicity living below the poverty line in San Diego County, CA is White, followed by Hispanic or Latino and Unknown.
The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who is in poverty. If a family's total income is less than the family's threshold, then that family and every individual in it is considered in poverty.
Over 30% of Hispanics are in poverty in San Diego County. Are our elected officials and private sector doing enough to lower that statistic? I do not think so. Listen, many can argue that it is not a priority to reduce the percentage of Latinos in poverty, but I can tell you that they are dead wrong. When over 30% of the population are Latinos, it is a top priority for everyone to increase economic prosperity in that community.
Someone asked me once, why do you have so much love for the Society of Hispanic Professional Engineers -SHPE? It is a no brainer! Highest paid occupations in San Diego are engineers. We need more Hispanic graduates with an engineering degree in San Diego County. One more way to increase economic prosperity in our community.
The most common occupations in San Diego County are not the best paid. We need more Latinos in STEM, Healthcare and business owners.
In 2015 the majority of students graduating from institutions in San Diego County, CA were White with 21,809 graduates. There were 1.45 times more White graduates than the next closest race/ethnicity group, Hispanic or Latino, with 15,036 graduates.
The San Diego Union Tribune wrote an article titled "Hispanic population growth has a big effect" back in 2011. One of the people interviewed mentioned:
"Essentially, the youngsters need baby boomers’ political and tax clout to boost educational resources, and then in 10 to 20 years the boomers will need those children to support them by sustaining the economy, said John Weeks, director of San Diego State University’s International Population Center. The most important thing is to get kids well-educated so that we have an excellent labor market,” Weeks said."
Are those Hispanic "youngsters" really sustaining the economy? Not to the expected levels from what I see in neighborhoods with a high concentration of Hispanics.
One way to foster economic growth in the Hispanic community is by increasing the total number of Hispanic owned businesses in the County. Also, we need to make sure that the 43,000 Hispanic owned businesses in the region are not underperforming.
Hispanic business associations in the region must step up their game. We cannot positively impact the Hispanic business community by just hosting business mixers and galas. Our organizations must provide access to the business resources needed to succeed in a global economy.
If the Hispanic business community in San Diego County does not think big, they will keep generating net revenues under the market average.
It is a challenge to inspire those who are already comfortable with what they are currently making. The income produced by most Hispanic owned businesses in San Diego County may be enough to cover monthly expenses and stuff, but not enough to generate generational wealth.
We are committed to building economic prosperity in the Hispanic business community in San Diego County. Stay tuned for some of the new programs and initiatives that we are going to roll out through the Hispanic Chamber of E-Commerce Foundation over the next weeks.
Also, if you have the opportunity, please join us on September 7 at the Q & A event with Mr. Palomarez, President & CEO of the United States Hispanic Chamber of Commerce. An event that will kick-off our Q & A series with high-profile business owners from all over the United States and Mexico.
We have much work to do. We welcome feedback from anyone committed to building economic prosperity in the San Diego County area. It is a priority for all to get better business opportunities, better education and better neighborhoods for our families to live.
La gran mayoría de los negocios familiares en la comunidad Hispana no comienzan un negocio pensando en dejar un legado. Por tal razón, es muy frecuente que generaciones de empresarios tengan que pasar por los mismos problemas que sus ancestros. Es tiempo de comenzar a tomar las acciones necesarias para construir un negocio que deje un patrimonio más sólido para las nuevas generaciones.
La riqueza es generacional. Es vital que todos los emprendedores y emprendedoras invirtamos más en nuestro desarrollo personal para de esa manera poder tomar mejores decisiones para el bienestar de nuestra familia. No es una tarea sencilla el tratar de cambiar las costumbres que han estado tatuadas en nuestra cultura por generaciones. La ventaja que tenemos es que vivimos en el mejor país del mundo para comenzar a hacer el cambio y poder dejar un mejor futuro a nuestros hijos y seres queridos.
Hay bastantes casos de éxito de los que podemos aprender, depende de nosotros si queremos tomar acción o no.
Yo estoy trabajando para dejar un patrimonio mayor al que nos dieron nuestros padres. El esfuerzo que ellos hicieron, en mi caso, fue muy sustancial. Por eso que me fue relativamente sencillo migrar de México a Estados Unidos. Aún tengo bastante trabajo por hacer, pero tengo bien claro lo que tengo que ir ejecutando en los próximos años.
¿Estas tomando las medidas necesarias para que tu negocio trabaje para ti y tus metas y no tu para el negocio?
Suerte con todos tus proyectos. Déjame tus comentarios, me gustaría escuchar tu opinión respecto al tema presentado en el video.
Conoce la historia de Carnitas Las Morelianas, restaurante de comida mexicana en San Diego. Como fueron de vender afuera de una tienda hasta ser uno de los restaurantes mas grandes de carnitas en el Condado de San Diego.
Do you own a catering business? Learn about Casanova Fish Tacos' Story. Learn about the things he had to do to overcome challenges to stay in business, how he went from a small fryer to have a fleet of four crews, the bootstrapping strategies Hector implemented to keep growing and more.
Owned and operated since 2009 by Executive Chef Hector Casanova, Casanova Fish Tacos is a multi-award winning catering company focusing on the true Baja style cuisine. Casanova Fish Tacos success comes from our pride to serve San Diego's best fish tacos with passion, consistency, and presentation. All of our salsas, batters, marinades, signature creams are original and created from scratch. Fresh ingredients are essential!
Experience The Best Fish Tacos This Side Of The Border! Book for your next event!
Entrevista con Sarah Urrutia. Sarah es Reiki Master Certificada de la escuela mexicana de Reiki Usui, de Guadalajara, Jalisco, México. Su preparación es de Reiki Usui, Reiki Karuna y Reiki Jin Kei Do, terapeuta con flores de Bach y Reiki Sem Kem, en San Diego, California.
Actualmente dirige Living Reiki Institute, un lugar dedicado a ofrecer cursos, entrenamientos y prácticas, para certificar a quienes deseen practicarlo como terapeutas o maestros.
Sarah Urrutia es una experta terapeuta. Para el paciente, ella maneja en sus sesiones de reiki la armonía y el equilibrio en todos los aspectos de la vida, eliminando así los elementos negativos que afectan la salud física, mental o espiritual, como los pensamientos, los sentimientos y las emociones acumuladas.
Interview with Gerry Carrillo. One of the first members of the Hispanic Chamber of E-Commerce. Gerry Carrillo a San Diego Real Estate Expert who is revolutionizing the face of real estate as we know it. Using next generation digital marketing strategies to sell homes and gain maximum exposure. Also, assisting buyers in the successful home buying process without frustration.
Real Estate Expertise:
Selling Homes, Buying Homes, Contract Negotiations, Client Communication, Investment & Cash Flow Property, Land Purchase & Development, Marketing Homes Online, Home Exposure Specialist
New Media Marketing, Video Production, Video Marketing, Facebook Marketing, Twitter For Business, Youtube Marketing and using many other Social Media Platforms to position your home for maximum exposure.
Taking a comprehensive approach to your personal real estate goals is primarily how I can serve you from start to close and beyond. Over the last ten years I have helped hundreds of families sell, buy, invest and develop real estate in beautiful San Diego, California. In my early years, I was mentored by a 3rd generation successful real estate investor and his son-in-law, they took me under their wing and showed me how to develop wealth through real estate acquisition, sales and development. In recent years I was part of a wealth management team in downtown La Jolla. These lessons would eventually be the keys to my clients success. I’m a relationship driven real estate professional who's sole focus is you. Experience my world class service first hand, put me to work on your team today.
Entrevista con Javier y Argelia, dueños de Zaruki Flour Tortillas en Chula Vista. Emprendedores originarios de Sonora Mexico compartiendo parte de su historia con nosotros. Prueben sus deliciosas tortillas de harina con unas quesadillas, tacos, etc. Tienen que dejar comentario en video después de que las prueben. Apoyemos a negocios familiares.