By Tayde Aburto / in News / April 29, 2010
* Para la versión en Español de este artículo de click aquí.
If you have a small business you would like to bring to the internet community to broaden your range, or if you are thinking of starting a small business online, there are two words that really count: internet marketing. Internet marketing stands between visibility or invisibility. Internet marketing has become a very popular and effective tool in promoting any business large or small. Small businesses have a great advantage as internet marketing is a very inexpensive means of marketing, possibly even free if you opt for organic internet marketing. There are many elements to internet marketing and it is very important that you target each appropriately in order to be successful in your internet marketing venture.
Internet Marketing 101
Search Engine Optimization
One of the most important elements of your internet marketing is the appropriate website. Whether you employ a one page site or an entire site, there are various strategies you must enact in order to properly set the site up to generate visibility. SEO, or search engine optimization, is a large factor in this step of internet marketing and involves various other elements that will overall capture your internet marketing attempts. Optimizing this site will involve keyword research and development, proper content and appropriate tags. This is an absolutely free process, unless you choose to employ the use of a professional which can be quite inexpensive and very effective.
Blog for Business
Using blogs has become one of the most common elements of internet marketing and highly effective as well. When it comes to blogging, you are communicating with your target audience. While the whole effect of marketing is to build a list of consumers through building relationships with them, which is extremely simple on a blog. You can begin forming a relationship built on trust, allow your consumers to comment, and build a strong reputation within the community you are targeting.
Paid Per Click
Paid advertising is another element of internet marketing and is also quite common. This isn’t a highly expensive process and can be done through a professional or firm. A firm will represent your business as a type of sponsorship, promoting your site and paying for placement with search engines. You can also use pay per click ads that will generate traffic to your site and allow you to promote what it is you are offering through your business. Paid marketing yields great results, but you must maintain and manage your efforts just the same.
Whatever strategy you use for your internet marketing, whether you use one or all, you should always manage the results. If you don’t manage your marketing, you won’t know just how you are doing. You won’t know if you are performing sufficiently through your efforts or if there is something that must be changed. Management can allow you to reform and restructure until your marketing efforts are generating just the visibility and influence you are seeking for your business. Internet marketing should maintain integrity and dedication, as you are only successful if you are maintaining every process and every step.
Dream big - Move forward,
By Tayde Aburto / in Life / April 28, 2010
I receive an e-mail this morning that shows that differences between a friend and a Mexican friend...I LOL when I read it because everything is pretty much truth! Something different for a change...not everything is about business!
FRIENDS versus Mexican Friends
FRIENDS: Never ask for food.
MEXICAN FRIENDS: Are the reason you have food .. . ..
FRIENDS: Will say 'hello.'
MEXICAN FRIENDS: Will give you a big hug and a besito . .
FRIENDS: Call your parents Mr. and Mrs.
MEXICAN FRIENDS: Call your parents mom and dad
FRIENDS: Have never seen you cry.
MEXICAN FRIENDS: Cry with you . . .
FRIENDS: Will eat at your dinner table and leave.
MEXICAN FRIENDS: Will spend hours there, talking, laughing and just being together and then take a plate to go. .
FRIENDS: Borrow your stuff for a few days then give it back.
MEXICAN FRIENDS: Keep your stuff so long they forget it's yours....
FRIENDS: Know a few things about you.
MEXICAN FRIENDS: Could write a book with direct quotes from you .. .
FRIENDS: Will leave you behind if that's what the crowd is doing.
MEXICAN FRIENDS: Will kick the whole crowds' a __ that left you.
FRIENDS: Will knock on your door.
MEXICAN FRIENDS: Walk right in and say, 'Heeeey, I'm here!'. .
FRIENDS: Are for a while.
MEXICAN FRIENDS: Are for life and will see you hasta luego in that riconcito en el cielo.
FRIENDS: Pretend it is OK when you are being a pest.
MEXICAN FRIENDS: Tell you, 'Hay, como Chingas!!!
FRIENDS: Will ignore this post.
MEXICAN FRIENDS: Will forward this post to their banda, compadres, familia, tios, tias, nanas, sanchos, cuñadas, cuñados, suegros, la vecina, el vecino, los compas del trabajo... and everyone in between!!!
If you are looking for a web analytics vendor for your company's website. Here there are a few options:
Free analytics product with segmentation, charts, custom reports and dashboards, benchmarking, AdWords integration, trend and date slider, etc.
Online business optimization software with real-time analytics, customized tracking, commerce reporting, site design, etc.
Manages, optimizes and expands paid-search advertising; measures online presence from static site content, etc.
Real-time lead generation built on top of a web analytics engine, online campaign conversion tracking, etc.
Provides near real-time reporting on customers, including who they are, what actions they take and how much value each visit, channel and keyword is worth; advanced data-graphing capabilities
Real-time web analytics, views of data on Web site traffic, links to the sources sending traffic, etc.
Integrated online marketing solution that combines e-mail marketing with search, social and mobile channels.
Marketing optimization, merchandising, content analysis, mobile analytics, targeted e-mail, search marketing, etc.
Monitors key performance indicators for factors that influence business metrics to refine marketing and service strategies.
Web application management solution that features deep, data-level integration within web analytics product.
I'm a young Latino entrepreneur, professional and family man who enjoys every single thing I do. I'm very passionate about e-business and the Hispanic Chamber of E-Commerce. I believe in what the HISCEC represents and means for the small business community.
Members of the HISCEC, family and friends have motivated us to keep working hard for what we believe in and are passionate about even when things have gotten hectic. We have had to overcome several challenges alone because we decided to go "solo" with our projects. That means NO investors, no third parties, etc. and lots of hours of hard work. If you are an entrepreneur you get the picture:
- Party weekends: Gone
- Unwind when you get home from your "full-time" job: Gone
- Traveling: Gone
- Fine dinning: Gone
- Hobbies: Gone
- Lots of sacrifices...My wife and I already have a baby and we haven't even been able to take a honey-moon yet!
But, I'm very passionate about what I do. I'm passionate about the Internet and what it represents for business. I don't regret anything about the path I have chosen.
Several experienced consultants have told us that Hispanic business owners are not ready to start conducting business online. I completely disagree with that idea. After dozens of face-to-face meetings with Hispanic business owners, I have come to the conclusion that a lot of them are ready to start utilizing the Internet as a business tool. The problem is, that some of them don't know where to start, what to do and how they can implement a successful e-business strategy. I was in a similar situation a few years ago. At that time, I didn't know where to go to ask for help so I ended up doing a lot of research on my own, decided to start a Master's in Marketing and got connected with professionals who were making a living out of their e-businesses.
Late 2006, we decided to create an online business association for business owners interested in utilizing different Internet tools to grow their businesses. On April 23, 2008 the website of the Hispanic Chamber of E-Commerce was born. A few hours after the site was live, some contacts of mine joined the network. In April 2010, we have 927 members and 609 businesses listed in HISCEC's business directory. On May 17, 2010 we are planning to launch HISCEC V.3 with a very powerful platform that will allow us to provide the services that we wanted to from the very beginning.
We are also behind the organization of the 2010 Hispanic Business Showcase (http://www.hbshowcase.com). A two-day business-to-business expo that will be held on September 10-11 at the San Diego Convention Center. I can't tell you how excited I am about that project.
Please invite business owners, entrepreneurs and professionals that you know to join our network. Together we can foster economic development and make a difference in our community. We hope you can join us at the Expo in September.
Have a nice week.
Technology and innovation have been driving forces for globalization and increased interconnectivity. Many young Hispanics are in the forefront of this new society. I'm particularly excited to see that trend growing because that means that we will see more Hispanic-owned businesses conducting business online in the next years. A message that we are trying to communicate on a daily basis via the Hispanic Chamber of E-Commerce. There is still a lot of work to do but at least, young Hispanics has set the trend. Thank you very much San Diego Business Journal for publishing our article. It motivates us to keep working hard.
If you are planning to boost your sales in 2010 and beyond, e-commerce experts are recommending that you redesign your web site to increase sales and conversions and to grab the attention of new visitors and shoppers. I have visited several Hispanic web sites with great e-commerce platforms but there are several others that need some work. If you already are putting the effort to be online, make sure that your web design helps the consumer to have a seamless shopping experience.
I recently found a very interesting research study conducted by Junta42. The study, "2010 Content Marketing Spending", was based on an online survey of 259 marketing professionals conducted in January. It found that 59% plan to increase their content marketing budgets this year, up from 56% last year and 42% in 2008.
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. ^ "The case for digital custom publishing". idio. 2009-06-05.
Key Content Marketing Survey Findings:
- According to the survey, Content Marketing Spending comprises 33% of the total marketing budget (up 11% from 2008)
- Smaller companies spend more than 2x that of larger companies on content marketing
- Marketers are increasing their focus on mobile content solutions
- Only 7% of marketers are spending less on content in 2010
- For companies with 100 or more employees only 18% of the total marketing budget will go to content marketing, according to Junta42.
- For companies with fewer than 100 employees, 42% of the marketing budget will be spent on content marketing.
- Regarding which channels companies are using for content marketing, the top platform is social media, which 72% of marketers are using. Other top channels are: e-newsletters (635), blogs (63%), white papers (48%), article marketing (48%), case studies (46%), online video (42%), custom in-person events (31%) and microsites (31%).
- To see the full report, please click here.
I hope you find the study as interesting as I did. Have a nice week!
Mexico represents a strategic location for the aerospace industry development and has become a natural partner for the manufacture of sensitive products to U.S. national security as well as United Kingdom, Canada and France. With over 40 established firms, the State of Baja California represents a unique opportunity to 35% of companies in Mexico that assemble and manufacture aerospace parts and components. In the State, most of these companies are concentrated in Tijuana and Mexicali. For more information please visit http://www.sedeti.tijuana.gob.mx/aerospace_2010.asp
By Tayde Aburto / in E-Commerce / February 7, 2010
I ran into this opinion piece this morning: "Marketers whose long-term strategy involves engaging Hispanics online need to figure out a way to get the demographic group to be more comfortable with e-commerce, according to the author of this opinion piece, Marcelino Miyares, the director of direct-response agency Mercury en Espanol. "While Hispanics are online at roughly the same usage rates as the general market, e-commerce has remained underdeveloped," he writes. "The reason for this is that Hispanic consumer confidence in online transactions remains low." Source: http://bit.ly/dBoBeZ
I couldn't agree more with the author. We made the same conclusion four years ago when we were conducting a market research study prior to the launch of the Hispanic Chamber of E-Commerce. Businesses need to the following to increase their conversion rates in their online stores:
1. Design a simple but effective e-commerce strategy.
2. Use a powerful turnkey e-commerce solution. Easy to use, reliable and secure.
3. Provide high quality customer service. Via phone, live chat, click-to-call and e-mail. One or two bilingual agents can help you improve your bottom line. A communications strategy is recommended to educate the customer about the brand or product and generate the initial sale. Your strategy should aim at building a relationship and then developing a commitment.
There are three reasons why I see Hispanics online getting more involved in e-commerce transactions within the following years:
1. Youngest generation of Hispanics are online, they are searching for products, researching brands and are not afraid of making a purchase online.
2. Hispanics online are more familiarized with Internet tools and have favorite sites they trust.
3. More Hispanic business owners will start getting involved with e-commerce within the next couple of years.