Mexico represents a strategic location for the aerospace industry development and has become a natural partner for the manufacture of sensitive products to U.S. national security as well as United Kingdom, Canada and France. With over 40 established firms, the State of Baja California represents a unique opportunity to 35% of companies in Mexico that assemble and manufacture aerospace parts and components. In the State, most of these companies are concentrated in Tijuana and Mexicali. For more information please visit http://www.sedeti.tijuana.gob.mx/aerospace_2010.asp
By Tayde Aburto / in E-Commerce / February 7, 2010
I ran into this opinion piece this morning: "Marketers whose long-term strategy involves engaging Hispanics online need to figure out a way to get the demographic group to be more comfortable with e-commerce, according to the author of this opinion piece, Marcelino Miyares, the director of direct-response agency Mercury en Espanol. "While Hispanics are online at roughly the same usage rates as the general market, e-commerce has remained underdeveloped," he writes. "The reason for this is that Hispanic consumer confidence in online transactions remains low." Source: http://bit.ly/dBoBeZ
I couldn't agree more with the author. We made the same conclusion four years ago when we were conducting a market research study prior to the launch of the Hispanic Chamber of E-Commerce. Businesses need to the following to increase their conversion rates in their online stores:
1. Design a simple but effective e-commerce strategy.
2. Use a powerful turnkey e-commerce solution. Easy to use, reliable and secure.
3. Provide high quality customer service. Via phone, live chat, click-to-call and e-mail. One or two bilingual agents can help you improve your bottom line. A communications strategy is recommended to educate the customer about the brand or product and generate the initial sale. Your strategy should aim at building a relationship and then developing a commitment.
There are three reasons why I see Hispanics online getting more involved in e-commerce transactions within the following years:
1. Youngest generation of Hispanics are online, they are searching for products, researching brands and are not afraid of making a purchase online.
2. Hispanics online are more familiarized with Internet tools and have favorite sites they trust.
3. More Hispanic business owners will start getting involved with e-commerce within the next couple of years.
Ansoff's Matrix is a tool that helps business decide their product and market growth strategy. It has been used by marketers for several years to determine strategic priorities. It provides a logical framework in which marketing objectives can be developed under each of the four main categories of the Matrix: Product development, diversification, market development and market penetration.
You can use Ansoff's Matrix to define your e-marketing objectives and use the internet for targeting new geographic markets, new customer segments; to support diversification into related and unrelated businesses; for market share growth, customer loyalty and value improvement; and for adding value to existing products.
Your objectives contain three elements:
1. The attribute that you have chosen as a measure of efficiency. E.g.: Increase
2. The scale that you will use to measure the attribute.
3. The value on the scale which the business seeks to attain.
Marketing objectives provide direction to your plan. They are all about products and markets only. If you are about to write your marketing plan or re-write it, I recommend you to take some quality time defining your marketing objectives.
Technorati is a web site community that tracks blogs, pictures and content that the users post to their blogs. Technorati keeps all of this, well organized using tags; like we use on our blogs. Technorati ranks your blog, blogs with a higher blog ranking is considered to be one of the popular blogs and one of the best blogs in that category. The more blogs that link to you, the higher your blog ranking and blog authority will be. The higher your authority number the better your position is.
Bottom line is that Technorati offers several benefits to your blog. I highly recommend to get your blog listed at Technorati. It's a very valuable tool for bloggers. It may take quit some time to get your blog evaluated. We'll see how long it takes mine to get approved by Technorati.
Is Web 3.0 underway? Is Web 3.0 just a marketing term? How can we define Web 3.0? If we try to get a group of marketers or e-business specialists to agree about what Web 3.0 really is, we are not going to get any where. For my business partners and I, Web 3.0 is a system that provides people a platform that offers different applications (social networking, e-commerce, blogs, chat, etc.) in one site. No more software downloads! Web 3.0 businesses are going to be web services providers.
Google CEO Eric Schmidt said in 2007 that Web 3.0 will be "applications that are pieced together" - with the characteristics that the apps are relatively small, the data is in the cloud, the apps can run on any device (PC or mobile), the apps are very fast and very customizable, and are distributed virally (social networks, email, etc).
From a business perspective, I believe that Web 3.0 platforms will contribute to the growth and development of small businesses. It's going to be easier for them to conduct business online.
Ixtapa-Zihuatanejo is a world-class destination, especially for those who want to enjoy an excellent vacation by the sea. It has numerous white sandy beaches and warm waters where you can sunbathe, enjoy various activities or simply rest and relax without any concern. Zihuatanejo is the fourth-largest city in the state of Guerrero, Mexico. Politically it belongs to the municipality of Zihuatanejo de Azueta in the western part of Guerrero, on the Pacific Coast, about 240 km (approximately 145 miles) northwest of Acapulco. The modern tourist resort of Ixtapa is 5 km away. Zihuatanejo is located on the Mexico's Pacific coast in the southern state of Guerrero and is well known for its beautiful, white sandy beaches, most notably, Playa La Ropa. The name Zihuatanejo comes from Nahuatl language and means "Place of Women."
During my winter vacation in Ixtapa it rained one day for a few hours. Very unlikely to happen that time of the year but it did. I grabbed my camcorder and shoot a short video to share it with my friends and family. The ocean looked like a giant pool. It was very nice.
By the way, if you ever want to go to this beautiful place in Mexico I recommend you to stay at Owen's at Bay View Grand Ixtapa.